Tag: Pre-owned boat market

The Rational Walk to Success: Embracing the Pre-Owned Boat Market

Post author By Bob McCann
Post date August 9, 2023
Categories In Blog

By Bob McCann, Lead MICD Program Consultant When I made the walk from the automotive industry to the marine industry in 1999, two areas of concern jumped out at me. A Missed Opportunity: Neglecting Customer-Pay ServiceThe observation of a missed opportunity in service was mostly my ignorance of the enormity of the dealer’s role in […]