Tag: Relationship Building

Identifying Opportunities in the Dealer-Manufacturer Relationship

Collaborative effort between the MRAA board and leading manufacturers and suppliers focuses on driving improvements in the customer experience. By Matt Gruhn, MRAA President In the world of major unit retail, stark differences exist between the auto and marine industries. Major unit sales volume, alone, drives the bulk of the disparities between how each industry […]

Relationship Building: The Key to Success

By Liz Keener, MRAA Certification Manager Time after time we’ve all heard it from great business leaders, inside and outside the marine industry: Relationships are key to success. Just this past week, at a dealer meeting, Robert Oswell of Roswell Marine shared stories about his Employee No. 1 Richard, his mentor Ralph Meloon and others […]