It’s evident through dealership conversation and feedback that many sales teams could use a refresher course on sales tactics. Many dealers have mentioned the need for training or revisiting selling basics and strategies to help their sales teams chip off the rust and add polish so they can become more effective and achieve better results. […]
Tag: sales tactics
Dealership Tactics to Improve Close Ratios
Aimie, MRAA’s AI for Marine Industry Education reports that the common benchmark for close ratio in the retail industry is roughly 20-25%. That compares with a recent report from HubSpot regarding the average close rate of 20% across numerous industries. Put simply, for 100 qualified leads or prospects your sales team would need to close […]
Converting the Forever Shopper
As a boat dealer it is almost a guarantee that you have had repeat customers. Those customers provide such a great feeling. You sold them a boat and then they came back. You did a fantastic job with the first sale. Then service took over and made the customer feel loved. Loyalty blossomed and that […]