• Pre-order the MRAA Service Management Special Report to help your dealership improve your service department’s overall performance.
By Jerrod Kelley & MRAA Education team
We have all heard the wise words: “Sales sell the first boat, and service sells the second, third and fourth.” Indeed, dealership service departments play a vital role in customer experience, business reputation and boat sales. Therefore, it is crucial to develop and apply effective service processes and best practices to keep this department and your dealership running on all cylinders.
Valuable Data & Resource
In the summer of 2023, the MRAA launched a Service Management Study to collect applicable information and priceless insights from service professionals across North America. Once the survey closed, the MRAA education team analyzed the data, using this analysis to create a new MRAA Service Management Special Report, packed with metrics, insights, resources and tools to help marine retailers advance their business.
The report compiles data from top marine businesses, breaking down tangible differences that help the industry’s best shops excel, even in challenging times. The report explores multiple aspects of service management, including:
- HR and management strategies
- Dealer demographics
- Service & parts operations
- Employee & staffing resources
- Department pain points
- Process insights
- Key service performance indicators
The Service Management Special Report will help dealerships – who struggle with resource limitations, staffing issues and managing day-to-day pressures – create better results and improve the service department’s overall performance.
By focusing on being a premium service provider, dealerships will not only meet the needs of their customers but also improve the environment for and retention of their staff, both of which are crucial for long-term success. The Service Management Special Report is a modern roadmap for winning in service and reaching a peak of excellence.
You can pre-order the 2023 Service Management Special Report, which will be delivered virtually in February 2024, to determine where you stack up against other dealers in the marine industry.
The report is $299 for non-members and $249 for MRAA Members. Dealer Week 2023 attendees in Tampa and Dealer Week Online participants receive an additional discount. See the QR Code on page 69 of the Dealer Week Float Plan.
Dealer Week & Premium Service
Want to learn more about becoming an elite service provider? Be sure to register for Dealer Week Online (including the five Service & Parts Pathway courses) and explore the Service Management Certification produced in partnership between the Marine Retailers Association of the Americas (MRAA) and the American Boat and Yacht Council (ABYC). Learn more and register at: MRAA.com/ServiceCertification.
Finally, if you’re an MRAA Silver Member, visit MRAATraining.com on March 2, 2024, to watch Ziebron’s course “Get on the A-List for Premium Service Success,” where you will learn to:
- Understand how becoming an A-List shop benefits everyone at the dealership.
- Uncover the elements of premium service success.
- Identify beneficial areas of improvement for your shop.
- Apply significant elements to become an A-list service shop.
