Catching up with 2018 Duane Spader Leadership Development Scholarship recipient, Chad Taylor, President and General Manager, Taylor’s South Shore Marina and MRAA Board Member
Author: Jerrod Kelley
Master Boat Trailering Video
• Discover Boating, in collaboration with Progressive Insurance®, launches new video in Top Safe Boating Tips series to help your customers become a pro at trailering “Trailering trailering might seem like a chore but when it’s done right it’s all smooth sailing from the driveway to the docks,” says Monica Fuentes, Discover Boating Ambassador, in […]
8 Steps for Improving at Boat Buying
There’s no doubt you want your customers to buy more boats. First, it will improve your dealership’s inventory levels and, in turn, help you gain more space in your showroom. Secondly, it will help you hone your boat-buying plan for 2025 vessels. But it can feel downright nerve wracking to focus on your dealership’s strategic […]
Where Are They Now? Patrick Green
Checking in with Patrick Green, GM at Tobler Marina, the 2018 MRAA Educational Foundation Kevin Lodder Scholarship recipient.
Top Safe Boating Tips – How to Sit & Swim While Boating
Boating safety is a prime topic. As a dealership, it’s rewarding to offer your expertise to help boaters understand the best safety practices in boating and avoid common mistakes. Discover Boating, in partnership with Progressive® Insurance, has made this touchpoint even easier with its Top Safe Boating Tips series. A new video, Follow Safe Seating […]
Boater Safety & Education
Having served as a PR manager and magazine editor for around 20 years in the off-road and powersports industry, safety factored into everything my teams did, from producing media kits to writing stories and taking photography. It was all about the message we were creating and sending to the end user, reader and product owner. […]
50 Dealership Event Ideas
Real-world dealership events and concepts to help you connect with, educate and engage customers, outdoor enthusiasts and the community.
Boating: A Home Run Experience!
Gary Sheffield, nine-time Major League Baseball all-star and five-time Silver Slugger, circled the bases after launching homers 509 times during his 22-year career. He traveled North America as a professional ballplayer for the Marlins, Dodgers, Brewers, Yankees, Braves, Padres, Tigers and Mets. I remember hunting for his rookie cards back in 1989. Back then, he […]
Cultivating Trust with Custom Events
• A Q&A session with Kelsey Ketcham, Marketing Manager, Strong’s Marine about the intricacies of creating its educational “Women on the Water” events Events usually start out as a concept. Many exist out of necessity or were made to fill a void and provide an opportunity for your dealership. For instance, when your team isn’t […]
Boating Event Planning Basics
Holding a successful customer event benefits your business by generating sales leads, creating avenues for soft selling, building community, elevating trust in your brand and boosting customer experience. Boating events on the water are equally important because you get to share the boating lifestyle, share safety and operational tips with owners and create deeper connections […]
