As a business leader, you probably have mile-long list of stories you could share regarding your hiring successes and failures, and other issues you’ve experienced within workforce management over the years. Dealers have shared stories with our team of being ghosted altogether by a new hire to dismissing someone from their employment due to improper […]
Author: Jerrod Kelley
7 Courses to Help Your Service Department Reach the Next Level
“If you were to recommend three courses for a service department, what would you suggest?” This recent question popped up in one of the MRAA internal Slack conversations asking our entire team for their suggestions. We get regular questions about top courses from our our dealer members and MRAA staff for a couple of reasons. […]
Engage More Customers, Use Discover Boating Content to Your Advantage
• Boating content you can use to educate, inform and improve boat owners’ on-the-water experiences Despite having a staff of boating enthusiasts and experts at your disposal, it’s not easy for a dealership to find additional time in the day to devote to writing boating stories that help improve your customers’ individual boating experiences. Designating […]
The Service Shuffle
A look at service department pain points and potential solutions from MRAA’s recent Pulse Report. To be an elite dealership, you need your Service & Parts Departments to follow and maintain a tight, structured schedule, yet remain flexible to effectively upsell and schedule future work to add cash flow. However, it’s not easy to be […]
Discover Boating Seeking New Product Video Footage from Manufacturers
Discover Boating is looking for new running footage of several different boat types which will be used in Discover Boating creative and media b-roll. With NMMA member help, Discover Boating will be updating its video assets to promote the variety of new boat types available to consumers. The process to submit footage is easy: The […]
Discover Boating Canada Launches New ‘Dealer Finder’ Tool
Discover Boating, powered by NMMA and the Marine Retailers Association of the Americas (MRAA), announced the expansion of its popular Dealer Finder tool in the U.S. with the launch of the new Canadian Dealer Finder on DiscoverBoating.ca. This tool conveniently connects boat-buying consumers directly with nearby dealers. Click here to visit the new Canadian Dealer Finder Since launching […]
Boost Customer Experience & Boater Retention by Throwing a Helpline
• How Providing a Summer Season Hotline Will Improve Your Customers’ Boat Ownership Experience As our team was building the June MRAA Spotlight page about keeping your customers boating, Barletta, an MRAA Strategic Partner, announced that it was improving its Holiday Hotline by transitioning it into a Summer Season Helpline. This initiative is an inspiring […]
22 Tips to Tackle High Rates & Finance More Deals
Higher interest rates are putting a damper on customers’ interest in financing their boat purchases. In a recent MRAA Pulse Report Survey, about 8 out of 10 dealers cited high interest rates as the biggest obstacle to customer financing. Low lender approval rates came in second, followed by “perceived values of trade-ins” and “other.” There’s […]
‘Find Your Best Self’ Marketing Campaign Webinar
The Recreational Boating & Fishing Foundation (RBFF) recently kicked off a new Take Me Fishing campaign called “Find Your Best Self on the Water.” It will host an all-industry webinar at 2 p.m. ET, Wed., May 31, to provide more detail on the campaign.
Begin with ‘GOOD’ to Become Great!
Have you ever uttered the word “good” when something goes wrong at your dealership? Chances are you’ve said a different word, perhaps one with a negative or “bad” connotation. Jocko Willink, author and retired Navy Seal officer, has shared on his podcast his philosophical approach to responding with “good” when problems crop up. How comfortable […]