Author: Jerrod Kelley

Discover Boating Canada Launches New ‘Dealer Finder’ Tool

Discover Boating, powered by NMMA and the Marine Retailers Association of the Americas (MRAA), announced the expansion of its popular Dealer Finder tool in the U.S. with the launch of the new Canadian Dealer Finder on DiscoverBoating.ca. This tool conveniently connects boat-buying consumers directly with nearby dealers. Click here to visit the new Canadian Dealer Finder Since launching […]

22 Tips to Tackle High Rates & Finance More Deals

Higher interest rates are putting a damper on customers’ interest in financing their boat purchases. In a recent MRAA Pulse Report Survey, about 8 out of 10 dealers cited high interest rates as the biggest obstacle to customer financing. Low lender approval rates came in second, followed by “perceived values of trade-ins” and “other.” There’s […]

Begin with ‘GOOD’ to Become Great!

Have you ever uttered the word “good” when something goes wrong at your dealership? Chances are you’ve said a different word, perhaps one with a negative or “bad” connotation. Jocko Willink, author and retired Navy Seal officer, has shared on his podcast his philosophical approach to responding with “good” when problems crop up. How comfortable […]

Installing an Onboarding Process to Help Employees Find Success

Recently you’ve probably heard about the terms “quiet quitting” and “voluntary turnover” while researching hiring and onboarding for your dealership. One reason for these terms and their rise can be attributed to reduced employee engagement and less satisfaction within the workplace. And a lack of training — a problem that often begins as soon as […]

2023 Boat Show Season Underway

• Week One of the New Year Brings With it Boats Shows, Dealers & Shoppers The 2023 boat show season kicks off this week. There’s the Discover Boating Nashville Boat Show, which runs Jan. 5-8 at the Music City Center in Tennessee. Many boat shows are back on the docket this year, including nearly a […]