The word on the street is that expert advice has taken a hit lately, as certain parts of society seek out advice online in the form of YouTube videos, online influencers and other online outlets to find their own information to surmise a strategy for their business, health and life’s other decisions. Call me old-fashioned, […]
Author: Jerrod Kelley
Hire Learning
For some marine retailers, the struggle to fill holes in their dealership is presenting difficult challenges and new approaches to recruiting and hiring Like many other people in the world, your “daily feed” is filled with coverage about rising inflation, spiked gas prices, war (and all the political dancing around it) and concern about interest […]
Share Your Passion and Knowledge; Become a Dealer Ambassador
Imagine if you could share your knowledge of recreational boating and your passion for the industry in a way that ensures your voice is heard. Sometimes it feels like you share your thoughts only to be overlooked. There is a way to share your insights and ensure your educated insights on boating issues are seen […]
Recreational Boating Industry, Outdoor Recreation Partners Kick Off Aquatic Invasive Species Awareness Week
The recreational boating industry and outdoor recreation partners and agencies celebrate the Aquatic Invasive Species Awareness Week, which runs February 28 through March 4, 2022. Aquatic Invasive Species (AIS) are aquatic organisms that invade ecosystems beyond their natural, historic range and whose introduction can cause significant economic and environmental damage to regions. While AIS are […]
Strong’s Marine addresses Repair Event Cycle Times
Now in its 75th year and fourth generation of management, Strong’s Marine has long been the home of Super Service, and it’s not uncommon to hear President Jeff Strong speak on the importance of “client delight.” So it comes as no surprise, then, to note that when the topic of Repair Event Cycle Times surfaced […]
Discover Boating Dealer Locator Helps Customers Find You Online
Chances are you know the importance of the digital landscape. In fact, your team probably invested in building an attractive website, created social media channels and ponied up for a CRM tool to help manage these relationship and leads. How will your plan, moving forward, reach all the customers in the digital spectrum? You know, […]
‘Tis the Season for Collecting New Leads
Build a Solid Lead Form to Capture Info Pre-season is in full swing! Some dealers are smack-dab in the middle of their boat show, and others have already wrapped theirs and are in follow-up mode. In-house events will continue from now until late spring, and boaters are getting excited for the upcoming season. While the […]
Pushing for Continued Boating Access Across America
• MRAA’s Advocacy Efforts Support Boating Access • Shared Input on Proposed and Existing National Marine Sanctuaries By Chad Tokowicz, MRAA Government Relations Manager To ensure that recreational boating and fishing can continue to take place on waterbodies throughout the the country and keep customers frequenting your fuel dock, accessory store or service department, […]
5 Tips to Using Pre-Qualification Programs to Nurture Leads
You may have noticed that many of the web providers and DMS systems are now providing some version of a “Soft-Pull Pre-Qualification” program. These can provide information to you with regard to your prospective customer’s credit, which can help you successfully nurture more of your leads into sales. Before we dive into these new tools, […]
Boating Industry Veteran, Bob Healy Jr., Looks to Support Industry from Capitol Hill
Bob Healy Jr., son of the late Viking Yacht Company Co-Founder Robert Healy, will be running for Congress in New Jersey’s 3rd Congressional District. Healy Jr., a boating industry veteran and Executive Co-Chairman at Viking Group, plans to advocate for fisheries and natural resource conservation, as well as fiscal policies that will benefit the marine […]
