Going deeper — impactful marine-specific education By Liz Walz, MRAA Director of Learning Vision & Impact As a marine dealer, your time is precious, and your challenges are complex. You’re not looking for theory — you’re looking for training that delivers real results, tailored to your team and your business.
There’s not much that grabs attention like a promise of a 23% increase in profits. That’s why I bet Gallup got a lot of clicks on the report it released this fall, suggesting that teams with the highest levels of employee engagement had 23% higher profits than those with the
Because you’re involved in a dealership service department, you know what’s coming. It’s the chaos of spring launch season. And while pulling it off is a heavy lift for even the best-of-the-best service departments, it’s a huge opportunity for your team as well. An opportunity to kick off your customers’
• Customer Experience – A Winning Strategy in a Softening Market By Liz Walz “Competing on price is a loser’s game … Competing on product has also become really difficult.” So writes customer experience expert and Dealer Week 2022 Opening Keynote speaker Dan Gingiss in the introduction to his book,
As you and your team are evaluating what you’ll need to do to adapt to a changing market in the second half of 2022, it’s important to keep in mind the new and revised regulations that apply to your marine business. For example, if you operate dealerships in the U.S.,
When we can effectively answer a question in the mind of a prospective boat buyer, we build a layer of trust that boosts the customer’s experience — AND we take a step closer to selling them a boat. This idea probably isn’t new to you. Especially if you’ve been in
Workforce challenges are nothing new to the marine dealer community. If you’re like most dealers, you probably can’t remember a time that “technician shortage” wasn’t part of our regular conversations. The specific challenges that have come to light as part of what the media has coined “The Great Resignation,” however,
As you ramp up your hiring efforts to prepare for the 2022 boating season, here are tips and resources MRAA have developed to help you answer some of the common questions you ask us: How many people do I need to hire and in which roles? With the changes in
Finding qualified candidates to fill your dealership’s open positions isn’t easy … especially right now. The labor shortage — not just in the recreational boating business, but in almost every industry — means that any decent candidate has their pick of jobs to choose from. So, how do you set
Last year, almost every news story or conversation was littered with words like “new normal,” and “unprecedented.” While managing change is not a new idea, it seemed to be the theme of 2020. Now, here we are, sprinting through the second quarter of 2021, and more change seems to be
