Going deeper — impactful marine-specific education By Liz Walz, MRAA Director of Learning Vision & Impact As a marine dealer, your time is precious, and your challenges are complex. You’re not looking for theory — you’re looking for training that
There’s not much that grabs attention like a promise of a 23% increase in profits. That’s why I bet Gallup got a lot of clicks on the report it released this fall, suggesting that teams with the highest levels of
Because you’re involved in a dealership service department, you know what’s coming. It’s the chaos of spring launch season. And while pulling it off is a heavy lift for even the best-of-the-best service departments, it’s a huge opportunity for your
• Customer Experience – A Winning Strategy in a Softening Market By Liz Walz “Competing on price is a loser’s game … Competing on product has also become really difficult.” So writes customer experience expert and Dealer Week 2022 Opening
As you and your team are evaluating what you’ll need to do to adapt to a changing market in the second half of 2022, it’s important to keep in mind the new and revised regulations that apply to your marine
When we can effectively answer a question in the mind of a prospective boat buyer, we build a layer of trust that boosts the customer’s experience — AND we take a step closer to selling them a boat. This idea
Workforce challenges are nothing new to the marine dealer community. If you’re like most dealers, you probably can’t remember a time that “technician shortage” wasn’t part of our regular conversations. The specific challenges that have come to light as part
As you ramp up your hiring efforts to prepare for the 2022 boating season, here are tips and resources MRAA have developed to help you answer some of the common questions you ask us: How many people do I need
Finding qualified candidates to fill your dealership’s open positions isn’t easy … especially right now. The labor shortage — not just in the recreational boating business, but in almost every industry — means that any decent candidate has their pick
Last year, almost every news story or conversation was littered with words like “new normal,” and “unprecedented.” While managing change is not a new idea, it seemed to be the theme of 2020. Now, here we are, sprinting through the
