You may have heard of The Great Resignation, the “mass, voluntary exit from the workforce” that has been anticipated for months. Experts like those quoted in the article linked here suggest that it’s already begun. As boat dealers, despite the

Over the pandemic-riddled 12-month period of April 2020 through March 2021, it took boat dealers an average of 70.5 days to complete service on a new boat under warranty. This isn’t a rough estimate. We’ve pulled this data directly from

Over the course of just 90 days or so, the team here at the Marine Retailers Association of the Americas produced what many have suggested was the best virtual event they have ever participated in — Dealer Week 2020. The

The evolution toward digital for the retail market took its largest leap forward yet in 2020, inspired, of course, by the pandemic and subsequent social-distancing requirements. In the boat business, market conditions continue to transform go-to-market strategies, as we enter

In the midst of 2020’s crazy selling season, the marine industry witnessed a direct and inverse relationship between sales growth and dealership customer satisfaction scores. During the third quarter, sales-related CSI fell even further, hampered mostly by low scores for sales

Many dealers are registering for Dealer Week for the very first time in 2020, thank you, largely to the move to a virtual environment.   In addition to being delivered right onto the device of your choice, the online Dealer

While dealers across North America scramble to sell boats with little-to-no inventory in stock, manufacturers are scrambling to catch up on production.   At most boat builders, the incoming orders are far exceeding the ability to produce.   At a

If you’re like most dealers, you can simply shake your head in amazement over what happened in 2020. A fast start, a sudden stop, and an unparalleled, dizzying re-acceleration to the business of selling boats.   The pressing question now

In any business, it’s difficult to ascertain just what it is that our customers want and need. In a discretionary income business like boat sales, it’s even more difficult. And when you add in the technology that makes shopping from

All this talk about the customer experience feels great. We can all nod, smile and agree that the steps we’ve shared over the last few weeks are great tactics for delivering for our customers. But how do you pull it

In any summer selling season, you feel rushed.   There are leads to nurture, customer questions to answer, trade-ins to evaluate, and deals to finalize. There are boats to prep, parts to order, deliveries to make, and customer-mandated deadlines to