Intent: Assure that you’re properly taking care of the customer before the sale via walk-in, phone-in or internet. Make sure you’re gathering leads, nurturing those leads and turning them into sales. No customer or prospect should be dropped if the process is used properly. There also needs to be follow up. The MRAA team has […]
Author: MRAA
The Importance of the Sales Process Requirement
Intent: Assure that you’re properly taking care of the customer before the sale via walk-in, phone-in or internet. Make sure you’re gathering leads, nurturing those leads and turning them into sales. No customer or prospect should be dropped if the process is used properly. There also needs to be follow up. The MRAA team has […]
Nearly 200 receive a sneak preview of Dealer Week
Close to 200 attendees participated in a special Dealer Week Preview Event this week, which offered a sneak peek at the platform where the Dealer Week Conference and Expo will take place online in December. More than 350 dealer attendees have already registered to attend the main conference in December. “Since Dealer Week is online […]
The MRAA and the Outdoor Recreation Community Needs Your Help
The MRAA and other outdoor recreation organizations are building a comprehensive list of Land and Water Conservation Fund-eligible recreation projects for funding through the Great American Outdoors Act. With the passage of GAOA this summer, we have an unprecedented opportunity to have our voice and priorities carried out through LWCF and the maintenance backlog. Now it’s on […]
Atlantic States Vote to Reduce Atlantic Menhaden Quota by 10%, Strengthening Fisheries
The Atlantic States Marine Fisheries Commission’s (ASMFC) Atlantic Menhaden Management Board voted yesterday to reduce the Atlantic menhaden quota by 10 percent, establishing a quota of 194,400 metric tons for the 2021 and 2022 fishing years. Atlantic menhaden are a primary food source for numerous sportfish populations, especially striped bass. The harvest reduction comes in […]
Certified Dealership Program Revamps Continuous Education
As rollout of the fourth year of the Continuous Certification Curriculum approaches, the Marine Industry Certified Dealership program team has taken feedback from participating dealers and worked to develop continuing education courses that are more customizable and flexible to the business needs of today’s marine dealers. The updated program will require current Certified Dealers enrolled […]
SmokerCraft Makes Large Contribution to MRAA and Dealer Week
Smoker Craft, Inc. has made a significant donation to the Marine Retailers Association of the Americas in support of Dealer Week and educational programming for its entire dealer network. While the Smoker Craft executive team of Doug Smoker, Peter Barrett, and Phil Smoker noted their desire to support MRAA financially with a significant donation, they […]
First-Of-Its-Kind ‘Get On Board’ Campaign Makes Historic Impact on Fishing & Boating Industry
This summer, the recreational boating and fishing industry rallied together in support of a public service campaign to encourage consumers to take to the water, which yielded unparalleled results on many levels. The Get On Board campaign from Take Me Fishing and Discover Boating amplified the industry’s collective voice during a time when consumer interest […]
CSI Tracking & Trending: How did you do?
Intent: One of the pillars of Certification is customer service. Certified Dealers need to understand how their CSI numbers are trending alongside their peers carrying the same brands and other dealers in the industry. If the numbers aren’t up to national standards, they need a plan to address and remedy this. If you are […]
Grady-White Boats Subsidizes Registrations for Dealer Week
Grady-White Boats has expanded its partnership with the Marine Retailers Association of the Americas and is subsidizing the cost of its dealers’ participation in MRAA’s annual Dealer Week conference and expo. Already a Partner Member of the MRAA, Grady-White enhanced its partnership with the MRAA in 2019 when it announced its support of MRAA’s Dealership […]
