This op-ed originally appeared in the May 16th edition of The Hill. Jessica Wahl is executive director of the Outdoor Recreation Roundtable (ORR), America’s leading coalition of outdoor recreation trade associations and organizations working to promote the policy and legislative reforms needed to enhance the outdoor recreation economy. MRAA is a founding member of the […]
Author: MRAA
Be, Do, Get
I recently completed Skills for Success, a Dale Carnegie course, and one of the many things that I learned was the “Be, Do, Get” concept. The idea is to craft a short statement that outlines the growth you are interested in achieving. I thought this was pretty cool, and could be applied to all areas […]
MICD announces 6-Week Program
The Marine Industry Certified Dealership program has launched a new path to help dealers complete the initial Certification process in just 6 weeks. The 6-Week Certification Completion Plan breaks down the formal 15-part checklist into manageable weekly steps that allow dealers to achieve their Certification status in a shorter period of time. Dealers will still […]
5 Tips To Grow Your Own Technicians
At the MRAA, our job is to help our members become more successful, so we’re constantly trying to better understand their pain points. In recent years, we frequently hear from dealers that their biggest struggles are “workforce challenges” – often in the form of a lack of qualified technicians. With a shortage of readily available […]
Step One: Evalute Your Website
Step One: Evalute As a marine retailer, you know that digital marketing is one of the fastest changing areas of your business. You have heard that your website is now your business’ “virtual storefront.” So with that understanding, it is key that your website not only provides its users with great content, BUT it also […]
Tell Congress: Educate Consumers on E15
Most consumers are unaware of the dangers posed by fuels with high levels of ethanol, like E15. Small engines, like those in boats, lawn mowers, and motorcycles can only use fuel with 10% ethanol or lower. Using E15 in these engines destroys them and voids their warranty. Plus, E15 is federally prohibited from use in […]
Canada Repeals Tariffs on Marine Products
Last summer the Canadian government levied a 10 percent tariffs on U.S.-built boats, causing severe disruptions for US boat builders and their Canadian dealers. According to the Government of Canada, effective April 30, 2019, all retaliatory tariffs on U.S. recreational boats entering Canada have been removed, marking the most positive development for our industry since […]
MRAA Member Testifies in Support of Minnesota Recreation Office
On Monday, May 6th MRAA member John Wooden of River Valley Marine testified in the Minnesota House of Representatives Government Operations Committee in support of HF 2864, a bill that will create a Minnesota Outdoor Recreation Office. Wooden highlighted the economic impact of boating and other forms of recreation in the state, citing a report […]
Continuous Certification Launches Employee Satisfaction Survey Process
As seasonal dealerships are ramping up for their peak season, the Continuous Certification program has kicked off Employee Satisfaction Survey season. Dealers in the Continuous Certification program recently received links to their Employee Satisfaction Surveys (ESS). The ESS process allows dealers to survey their employees anonymously to get a clearer view of the culture within […]
Soundings Trade Only Named Dealer Week Official Media Partner
Industry media leader to provide livestream interviews from 2019 event. Dealer Week, the all-new MRAA Conference and Expo, has named Soundings Trade Only as its Official Media Partner. The organizations have begun collaborating on an all-new livestream video experience to be broadcast from Dealer Week 2019, as well as an expansive marketing and advertising campaign […]
