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MRAA Blog
5 Strategic Tips for Early Boat Show Preparation
Plan Your 2026 Boat Show Strategy Now; Discover Boating Insights You used to be able to jam a bunch of boats into a booth space and count on people rolling in to check out the new inventory and deals. More often than not, this strategy worked out OK. At the very least, you made contact […]
Alpin Haus Honors 25-Year Employees with Culture-Driven Loyalty Strategy
• A marine dealer celebrates employee tenure, turns retention into a competitive advantage Alpin Haus was founded as a ski shop back in 1964 by Bud Heck and John Daly. By 1987, boats were added to the outdoor recreational dealer’s inventory. From that point on, whether it’s RVs, pools, snowboards or snowmobiles, the Hecks and […]
How Dealer Week Education Meets Dealers Where They Are
Going deeper — impactful marine-specific education By Liz Walz, MRAA Director of Learning Vision & Impact As a marine dealer, your time is precious, and your challenges are complex. You’re not looking for theory — you’re looking for training that delivers real results, tailored to your team and your business. That’s exactly what Dealer Week […]
MRAA Invests in AI Innovation at digitalNow 2025 to Enhance Member Experience
The Marine Retailers Association of the Americas (MRAA) recently attended the digitalNow 2025 conference by Sidecar — a premier gathering of association leaders focused on harnessing artificial intelligence to drive innovation and improve member engagement. Through immersive sessions and collaborative networking, MRAA gained actionable insights to strengthen AIMIE, our intelligent member experience platform and refine […]
Between the Gaps: Bridging Departments to Boost Performance and Employee Loyalty
By Chris Dominis, Manager of Customer Success & Enterprise Engagement, Motility Software Solutions, an MRAA Platinum Partner No matter what happens across the marine industry, one thing holds true — your team is your dealership’s foundation. Without a dedicated, well-equipped workforce, it can be difficult to meet rising customer expectations. While product and pricing matter, […]
Slow and Steady Wins the Fall
• Why boat dealers should downshift as storage & winterization ramp up By Mitch Belter, Trucordia Marine, an MRAA Platinum Partner As the sales season winds down and storage and winterization pick up, the tempo inside boat dealerships often does the opposite — it speeds up. Yard moves stack up, trailers cycle in and out […]
Leadership & Loyalty — From the Top, Down
• KICKER style! Proven workforce tactics and 6 leadership tips to help you build culture and create community By Marilyn DeMartini, Marine Industry Marketer & Journalist Attrition is not a problem at KICKER. The average tenure at the company is 14 years, compared to the quoted industry average of two years. But then there’s also […]
Finding the Right Crew: Rethinking How We Hire Sales and Service Staff
• Why proactive marine industry hiring strategies will set up your dealership for success By Amanda Funk, Founder, Compass Maritime Group, an MRAA Partner Building strong sales and service teams in the marine industry has become one of the biggest challenges facing dealerships today. Candidates are scarce, competition is fierce and the roles themselves are […]
Hold Onto Your Team and Boost Their Satisfaction
Highlighting a workforce tactic based on expert guidance from SHRM HR leader Gloria Sinclair Miller, a previous Dealer Week educator Morgan Wallen put out a hit country song in 2021 titled “Bandaid on a Bullet Hole.” Essentially, his song croons about a failed relationship and the many ways he (or people in general) try to […]
