Message clarity. Early planning. Happier customers. Learn how one Certified Dealership approaches winter storage communication — and how you too can to find service messaging success.
MRAA Blog
Navigating Change: MRAA, State Marine Trades Associations Voice Concerns Over Removal of Aids to Navigation in the Northeast
By Chad Tokowicz, MRAA Government Relations Manager In May the United States Coast Guard announced plans to remove a number of Aids to Navigation (ATONs) across the Northeast. These ATONs — buoys, markers and beacons — are essential tools that guide boaters safely through our nation’s waterways. The Coast Guard cites modernization and shifting resources […]
From Browsers to Buyers: The Power of Urgency Stories
By Dom Zappia, National Area Director, RV and Marine, EasyCare, an MRAA Education Champion Every successful marine dealer knows the challenge: customers love your boats but want to “think about it” or “come back next week.” An urgency story gives customers a legitimate, time-sensitive reason to act now rather than delay their purchase decision. When […]
MRAA Educational Foundation Opens Scholarship Applications for 2025
Series of new scholarship programs seek to strengthen leadership and performance in the marine industry.
Automaker Trade Group Pushes Department of Justice to Target State Auto-dealer Franchise Laws
• Implications for marine retailers — how the MRAA is fighting for you By Chad Tokowicz, MRAA Government Relations Manager In late May, the Alliance for Automotive Innovation, a powerful trade group representing automakers and suppliers, responded to a public comment request from the Department of Justice’s newly created Anticompetitive Regulations Task Force . This […]
Devoted to Boating
MRAA Members Play a Vital Role In Supporting Dealers and the Marine Industry by Helping Shape Authentic Sales Leadership Certification As a dealership owner and manager, you know firsthand the boating business doesn’t always love you back. Even though you give it your blood, sweat, tears and years, it can be, at times, unsympathetic. Regardless, […]
Recreational Marine Industry Wins in the Big Beautiful Bill
Among the wide range of provisions tucked into the One Big Beautiful Bill Act (OBBA), some will have a positive impact on the recreational marine industry — from tax policy to workforce development. Here are four important provisions the MRAA supported. 1. Qualified Business Income Deduction The 199A Qualified Business Income deduction — set to […]
How Manufacturers Can Keep a Better Pulse on Retail Realities
Now is the time to realign, rebuild trust, and use tools like MRAA’s Scorecard Program to spark honest conversations that protect both brand and dealer health.
No Boat Tax Increase in New Jersey
• Strong Advocacy Efforts Lead to Boater Victory in Garden State In late June, Governor Murphy officially signed the 2026 New Jersey State Budget, keeping the boat tax unchanged. The Marine Trades Association of New Jersey exemplifies how vital state marine trades associations are in advocating for our industry. Their efforts highlight the importance of […]
Leverage Your Team and Customers’ Passion
• Content Creator Strategy —Go Beyond Traditional Sales to Engage Your Brand Fanatics Discover Boating’s recent collaboration with influencers like TODAY, National Geographic, and lifestyle creators is a powerful reminder: people connect with people, not just products. But you don’t need a national media budget to make this work — your employees and customers are […]
