By Michele Howard, Co-Owner of Pin-Up Marketing, an MRAA Platinum Partner As part of the MRAA’s partner contributed education series, this article guides boat dealers to use positioning, value messaging and customer experience to protect margins without resorting to discounting. Every marine dealer knows the feeling. A prospect walks onto the
Stop Selling Payments, Start Protecting Margin By Shane Seys, Business Development Executive & Trainer, EasyCare, an MRAA Education Champion As part of the MRAA’s partner‑contributed education series, this article examines how leading with monthly payment discussions may impact dealership profitability. It outlines how a value-first sales approach can help dealers
By Chad Tokowicz, MRAA Government Relations Manager In early April, leaders from across the recreational fishing industry gathered in Washington, D.C. for the inaugural American Sportfishing Association (ASA) Keep America Fishing Fly-In. The event, a coordinated advocacy effort, was designed to bring industry perspectives directly to Capitol Hill. For the
Line\5 COO Brenda Cline-Kereakes: Insights on Elevating Profitability, Customer Experience and Retention Shrunken margins hit harder when placed alongside your other pain points. New boat buyers arrive with greater expectations. Affordability concerns and borrowing constraints only add to those headwinds. We get it. Managing your revenue streams is vital for
A quick look at ABC 2026, where first-time leaders saw how MRAA stands up for Dealerships on Capitol Hill to shape national policy and strengthen the future of boating.
New boat owners who don’t feel supported in year one of their ownership journey may not stick around. Many dealers have experienced this very thing. A buyer who was excited at the purchase and delivery phase, but then never received the proper level of care and support slowly checks out
Why Early Ownership Guidance Shapes Loyalty, Confidence and Lifetime Engagement By Courtney Chalmers, Chief Brand & Communications Officer at Boats Group, an MRAA Strategic Partner As part of the MRAA’s partner‑contributed education series, this article addresses a common dealership challenge: how to stay meaningfully connected with new customers after delivery through guidance,
By Michele Howard, Pin-Up Marketing, an MRAA Platinum Partner Published by MRAA as part of its partner-contributed education series for marine retailers. This marine-specific article discusses tactics that marine dealerships can use and implement to ensure they deliver an excellent first-season boat ownership experience for new customers. Buying a boat is
By Ryan Kloppe, Associate Director, OEM Business Development, Lightspeed DMS, an MRAA Strategic Partner Published by MRAA as part of its partner-contributed education series for marine retailers. This marine-specific article explores how operational confidence can help marine dealers improve visibility, communication and consistency during peak boating season. As the marine
How Longshore Boats uncovered $330,000 in hidden revenue by improving service department efficiency, tightening processes, and eliminating small workflow gaps.
