New boat owners who don’t feel supported in year one of their ownership journey may not stick around. Many dealers have experienced this very thing. A buyer who was excited at the purchase and delivery phase, but then never received the proper level of care and support slowly checks out
Why Early Ownership Guidance Shapes Loyalty, Confidence and Lifetime Engagement By Courtney Chalmers, Chief Brand & Communications Officer at Boats Group, an MRAA Strategic Partner As part of the MRAA’s partner‑contributed education series, this article addresses a common dealership challenge: how to stay meaningfully connected with new customers after delivery through guidance,
By Michele Howard, Pin-Up Marketing, an MRAA Platinum Partner Published by MRAA as part of its partner-contributed education series for marine retailers. This marine-specific article discusses tactics that marine dealerships can use and implement to ensure they deliver an excellent first-season boat ownership experience for new customers. Buying a boat is
By Ryan Kloppe, Associate Director, OEM Business Development, Lightspeed DMS, an MRAA Strategic Partner Published by MRAA as part of its partner-contributed education series for marine retailers. This marine-specific article explores how operational confidence can help marine dealers improve visibility, communication and consistency during peak boating season. As the marine
How Longshore Boats uncovered $330,000 in hidden revenue by improving service department efficiency, tightening processes, and eliminating small workflow gaps.
Improving your customer’s long-term ownership journey By Erick Jauregui, Fixed Operations Training Manager at EasyCare, an MRAA Education Champion Published by MRAA as part of its partner-contributed education series for marine retailers. This partner-contributed article explores how boat dealers can create a more connected customer experience from sales through service.
Webinar takeaways from IDS Marine, an MRAA Education Champion Published by MRAA as part of its partner-contributed education series for marine retailers. This partner-contributed webinar recap explores why service visibility matters to marine dealership performance. It explains how repair event cycle time, warranty delays, parts availability and technician productivity can
A recent dealer‑focused webinar shared Ipsos research on tomorrow’s boat buyers and how evolving consumer expectations are shaping marine retail.
Your repair event cycle time (RECT) rarely stretches because of one major delay. More commonly, it expands when smaller issues build across the service process. These often arise in the form of incomplete information, stalled approvals and unclear handoffs. They add time before anyone realizes where progress slowed. For your
Dealer Week 2026 is gaining significant industry momentum, as a growing roster of exhibitors aligns to support boat dealers with education, technology and business solutions.
