• Practical Insights From Auction Networks, Brokerage & Consignment Partners & OEM Program Reps By Michele Howard, Co-Owner of Pin-Up Marketing, an MRAA Platinum Partner Pre-owned boats are far more than a backup plan when new inventory is tight. They represent a valuable margin opportunity, a source of showroom traffic and a way to stabilize […]
MRAA Blog
MRAA Member Moments: Bob Hewes Boats Celebrates 100 Years of Legacy and Leadership
• An In-Depth Discussion About Heritage and Creating a Meaningful Event with Marine Industry Leader Krissy Wiborg This year, Bob Hewes Boats, a fourth-generation, family-owned dealership located in North Miami, marked a rare milestone: 100 years in business. That kind of longevity doesn’t happen by accident. Consistency, adaptability and building lasting relationships make a difference. […]
Inventory Strategy & the Used Boat Advantage: A Data-Driven Playbook for Dealers
By Courtney Chalmers, Chief Brand & Communications Officer at Boats Group, an MRAA Strategic Partner For many marine dealers, used boats have traditionally been treated as opportunistic inventory – boats that arrive through trade-ins or brokerage agreements and are sold alongside new inventory. But today’s market is changing that equation. Economic conditions, shifting buyer behavior, and […]
How AIMIE Can Help You Manage Your Inventory — Prompting to Get Better AI Results
You don’t just call up a pizza joint and ask, “Can you help me order a pizza?” That might be fun to try one time to capture their response, but it’s better to have some details ready about your favorite order. Having been trained on pizza ingredients, pizza making and working with customers, chances are, […]
Inventory Strategy & the Pre-Owned Boat Advantage: Turning Visibility into Profitability
By Rob Grant, Associate Director of OEM Business Development, Lightspeed, an MRAA Strategic Partner The marine industry has always required balance between optimism and discipline, growth and cash flow, new and used inventory. But in today’s environment of margin pressure, fluctuating demand, and rising carrying costs, inventory strategy has become one of the most critical […]
Why Better Questions Get Better Answers from AIMIE
• Use AIMIE Like an In-House MRAA Teammate, Not Just a Search Engine: Share Context, Goal(s) and Audience In all honestly, I’m writing this to help our MRAA Members find greater success when using AIMIE our AI-powered Chatbot. Currently, members ask AIMIE basic questions that lack the proper depth. I’m not saying this to critique […]
Pricing Transparency
The marine industry must rethink its outdated pricing system as transparency becomes a consumer expectation.
MRAA Job Descriptions for Your Dealership
A dealer reached out recently because they needed a job description for a marina manager at a waterfront location. They didn’t have the job description, and they also didn’t have the time to build one from scratch. Because AIMIE, our AI for Marine Industry Education by Betty Bot, already knows MRAA’s existing, real‑world job descriptions, […]
Boat Show Follow-Up That Converts Interest into Sales
By Dustin Hunt, Director, Dealer Sales & Support, Rollick, an MRAA Platinum Partner Boat shows remain one of the most powerful opportunities for marine dealers to connect with in-market shoppers. Attendees arrive ready to explore new boats, ask questions and picture themselves on the water. Yet while the excitement on the show floor is undeniable, […]
From the Show Floor to the Front Door: A 3-Step Strategy to Convert Boat Show Leads
By Michele Howard, Co-Owner of Pin-Up Marketing, an MRAA Platinum Partner The lights have dimmed on the convention center floor; the carpets are rolled up and your team is finally catching their breath. For many marine dealers, the post-boat show period is a mix of exhaustion and excitement. You have a stack of lead forms […]