“Mondays suck!” or “I can’t believe I get to do this!” Which one of those phrases resonates with you today? Attitude is everything in the way you carry yourself, interact with others and in turn, influence others. That’s where this educational opportunity comes in. There’s also an opportunity for those of you who might have […]
MRAA Blog
Why You Need to Read More Books
How becoming a dedicated monthly bookworm can change your life Within his “How to Thrive on the Other Side of 2020” session at the Marine Retailers Association of the America’s Dealer Week conference and expo last December, speaker and educator John Spence shared with us some critical information about the importance of reading books. Spence, […]
Guest Blog: How a Change in Presidents Correlates to Succession Planning
Heraclitus, a Greek philosopher is recognized for his quote, “change is the only constant in life,” dating back to 500 B.C. Long before our current environment of what seems like constant chaos and change, it was known that no matter what, we can count on it like death and taxes, and change requires dealership owners […]
What boat dealers need to know about Biden’s proposed $1.9 trillion stimulus package
On January 14, President Joe Biden proposed the American Rescue Plan, a $1.9 trillion COVID-19 response package that would include additional direct stimulus payments to individuals, an increase in the minimum wage, additional grants and loans for small businesses, and fund OSHA programs and issuing national workforce safety guidelines. This proposal, which is unlikely to […]
Aspire To Be the Best: Training ‘N’ Tactics To Help Your Dealership Win
The NCAA College Football Playoff National Championship has been decided, as top-ranked Alabama dismantled No. 3 Ohio State 52-24, and in doing so, secured its sixth title in the last dozen years. That’s impressive, to say the least. What’s probably even more inspiring is the team cohesiveness of both the Crimson Tide and the runner-up […]
Survey: How can we support your customer engagement/retention?
Please take 5 minutes and give us your input below for retention survey! Last year brought an influx of newcomers to boating and fishing. And they were welcomed with open arms and excitement, especially while dealing with an ongoing pandemic. However, to ensure their happiness and growth within each form of recreation, it’s imperative […]
Veto threats and stimulus negotiations: What the next month means for your business
What Dealer Week can teach you about your boat show strategy
Over the course of just 90 days or so, the team here at the Marine Retailers Association of the Americas produced what many have suggested was the best virtual event they have ever participated in — Dealer Week 2020. The secret to the success with this event, in my opinion, was that we never treated […]
Welcome to the Video Club
With Video as the Next Frontier, Now is the Time for You to Get Involved So you want to join the video club, huh? Welcome to the video revolution! For you first timers in the crowd, don’t fret, it eventually gets easier with every video you produce. And for some of you out there, you […]
Embrace virtual and evolve your strategy
The evolution toward digital for the retail market took its largest leap forward yet in 2020, inspired, of course, by the pandemic and subsequent social-distancing requirements. In the boat business, market conditions continue to transform go-to-market strategies, as we enter what, for many, will be the first winter without in-person boat shows. While this […]
