Communicating with customers right now is complicated. From your end, you want to sell more boats, book more service appointments and increase revenue (or at least stop it from slipping too low), so you can pay your staff and keep the lights on. But it’s a sensitive and confusing time in the world, so any […]

Marketing (and frankly, everything else) during a pandemic is something that businesses have never had to navigate before. A million questions run through my mind when I think about what could be and should be said in times like now. In MRAA’s recent Ask the Expert webinar “How to Marketing During the COVID-19 Pandemic,” Danny […]

Note: In response to the COVID-19 crisis, all standard MRAA educational courses found at MRAATraining.com will be available free of charge to any dealer who wants to use the content from now through May 31st. Between now and then, we will be posting regularly to highlight courses that may be useful during this time. During […]

Expert trainer Valerie Ziebron joined MRAA for a special service-focused webinar in response to the COVID-19 virus. During the webinar, Ziebron offered advice on how to adapt to the coronavirus pandemic as a dealership and as a service business. Ziebron noted that we are operating in a stressful environment and we need to both be […]

Selling right now isn’t easy. People are scared to go out in public. Some have lost their jobs or have lost money tied up in investments. Others are just nervous, unsure of what’s next. And some dealerships are being forced to shut down by the government. But that doesn’t mean it’s time to throw in […]

Note: In response to the COVID-19 crisis, all standard MRAA educational courses found at MRAATraining.com will be available free of charge to any dealer who wants to use the content from now through May 31st. Between now and then, we will be posting regularly to highlight courses that may be useful during this time.   […]

Note: In response to the COVID-19 crisis, all standard MRAA educational courses found at MRAATraining.com will be available free of charge to any dealer who wants to use the content from now through May 31st. Between now and then, we will be posting regularly to highlight courses that may be useful during this time. Innovation […]

Note: In response to the COVID-19 crisis, all standard MRAA educational courses found at MRAATraining.com will be available free of charge to any dealer who wants to use the content from now through May 31st. Between now and then, we will be posting regularly to highlight courses that may be useful during this time. Are […]

Let’s face it: There’s no one here on Earth who is an expert on how to adjust your marine business for success in the face of this Coronavirus Pandemic. Frankly, none of us have been through this before – the “experts” included. But we all need to begin adapting to the changes taking place, whether […]

If you were to start a brand new dealership today, what would be your first priority for establishing a foundation for success? “The key to starting and maintaining any business begins with your people and their culture.  You can be the best at what you do but without a strong team behind you, the long […]