Intent: We need to see that the dealer is promoting boating and the boating lifestyle in their market. In doing this, they should also be getting their name out in front of prospects. It’s true … everyone loves a good party, especially when boats and water are involved. We are sure you had a great […]

Intent: Too many dealers are relying exclusively on OEM training. The more knowledge their team puts into place, the more the dealership will have opportunities to improve and grow. What does training look like in your dealership? From the conversations we have with dealers from all over the country, we know that many of you […]

Don’t just shower your significant other with love and presents on Valentine’s Day! Remember to give your business the time and attention it deserves by giving the gift of continuous improvement to your dealership. Here at the MRAA, we know how difficult choosing the perfect gift can be so we have compiled a guide to […]

Intent: To assure that dealers are taking care of their staff. Employee satisfaction leads to customer satisfaction. Certification Requirements: An employee handbook… check! Branded clothing and/or name tags… check! Performance evaluations… check! Quarterly Management Review process… check! Process Improvement Reports… check! As part of the Certification program, we want to make sure that your employees […]

How do you and your team inspire prospects and customers to trust you? “Lasting trust is accomplished over time. If you view your walk ins and leads like “just a number” you are going in the wrong direction. Helping a client find what truly fits their needs and not trying to cram them into your […]

Intent: For the Dealer to understand where they need improvement and for the consultant to understand where and how they can help. The Marine Industry Certified Dealership program’s Pre-Certification Assessment is the base from which the program begins. We could argue that the Pre-Certification Assessment is one of the most important steps in the MICD […]

When I think of the word intent, my mind often takes a step further and thinks of the word intentions. With anything that you make a commitment to – relationships, your health, continuing your education – there are always intentions attached. So much like everything the association does, there is intent behind each resource and […]

What’s your number one factor / point of preparation for success at your upcoming boat shows? “Nothing matters if you do not have the right people on the floor, with the right training and skills. Best boat, best layout, best prices – those all mean nothing if you don’t have the tools (people) to convert […]

Today’s customers are finicky. Technology has given them seemingly endless paths to purchase. They pop up almost as imaginary prospects, clicking on our website, opting out of our cookies permissions, closing our lead forms, denying our chat functions, and never EVER requesting a brochure. We want to believe they are out there. They’re on our […]

What is one big trend are you watching as you begin to prepare for 2020? “Pontoon Inventory levels.” – Chad Taylor, Taylor’s South Shore Marine “Triple & quad center consoles” – Jim Dragseth, Whiticar Boat Works, Inc. “Watching the alternative propulsion methods. GreenLine Yachts is building the only true Hybrid currently available in the US […]