Over the course of the last three weeks, your MRAA team has been in contact with thousands of dealerships, including hundreds of one-to-one phone conversations and hundreds more email conversations. Additionally, we’ve been keeping a pulse on dealership operations as the government imposes more and more “shelter-at-home” orders and businesses scramble for “essential” status to […]

Remember The Great Recession? How out of control things felt at that time? Can we agree that nothing has ever felt as out of control for our businesses as things do today? Forced shutdowns. Unfathomable spike in unemployment filings. The tenuous outlook of cash flow projections. It’s crazy. And that’s to speak nothing about the […]

There’s a lot of confusion in the marketplace right now. Is your dealership open? What are you doing to keep me, as a buyer, safe? Should I buy a boat, book a service appointment, or buy parts or accessories from you right now? The easiest — and most sincere — way to communicate messages to […]

As people start practicing social distancing by getting out on their boats, they’re going to need service. I talked to one dealer in Florida yesterday who said her service business is booming because people want their boats prepped; they need their 100-hour service; and they’re using their boats enough to need some other repairs and […]

People are stressed. People are worried. People are concerned. Now is a great time to showcase the benefits that come with boating. It might be hard to remember this, as we’re all just as stressed as everyone else. But think about all of the ways boating can cure those quarantine ills. Boating is a stress […]

Communicating with customers right now is complicated. From your end, you want to sell more boats, book more service appointments and increase revenue (or at least stop it from slipping too low), so you can pay your staff and keep the lights on. But it’s a sensitive and confusing time in the world, so any […]

Marketing (and frankly, everything else) during a pandemic is something that businesses have never had to navigate before. A million questions run through my mind when I think about what could be and should be said in times like now. In MRAA’s recent Ask the Expert webinar “How to Marketing During the COVID-19 Pandemic,” Danny […]

Note: In response to the COVID-19 crisis, all standard MRAA educational courses found at MRAATraining.com will be available free of charge to any dealer who wants to use the content from now through May 31st. Between now and then, we will be posting regularly to highlight courses that may be useful during this time. During […]

Expert trainer Valerie Ziebron joined MRAA for a special service-focused webinar in response to the COVID-19 virus. During the webinar, Ziebron offered advice on how to adapt to the coronavirus pandemic as a dealership and as a service business. Ziebron noted that we are operating in a stressful environment and we need to both be […]

Selling right now isn’t easy. People are scared to go out in public. Some have lost their jobs or have lost money tied up in investments. Others are just nervous, unsure of what’s next. And some dealerships are being forced to shut down by the government. But that doesn’t mean it’s time to throw in […]