From natural occurrences (much like the Hurricanes headed towards shore) to the “freak” events that take you off guard, we never know when disaster is going to hit and put your business in danger. The MRAA team felt the time was right to offer a few resources that can help you prepare or recover after […]

Hello, my name is Nikki and I have tattoos. As an elder millennial, it was almost a rite of passage to get my first tattoo in 2002 at 18 years old and I have clear memories from each experience that has left permanent ink on my skin. In my most recent tattoo experience, I was […]

A couple months ago I bought my first brand-new motorcycle. In the process, I visited five different dealerships and had five vastly different experiences. The reason I bought from the fifth? The salesperson got me. My first interaction with Bryce was through a quote request form on the dealership’s website. He responded quickly, giving me […]

What is the most impactful lesson you learned about consumers during this selling season? “That everything I thought before about consumers is still true…when people feel like they have money and economy is good, whether they really can afford it or cannot, they wish to spend money and spend it less frugally.” – Ray Fernandez, […]

One of the original founders of the MRAA and of its Annual Conference, Don Galey of Galey’s Marine Supply, has collected awards like these at MRAA’s Annual Conference as far back as the 1970s and as recently as last year. Straight-ahead, Don.

Q: You have been in the boating world for some time, what is the most interesting decision you’ve made while in the boating business. Lewis: To stay in the business! (Kidding). The most interesting was to get into the business as a full service marina/dealership instead of a land-based dealership. It cost more up front, […]

My 13-year-old son, Nathan, and I spent an hour yesterday in a car dealership, signing the papers on a new vehicle. Nathan is passionate (obsessed is probably a better word for it) about anything that has a steering wheel, from the boat and the lawn tractor to his go-cart and the family cars. While my […]

MRAA’s Shirtsleeve Sessions, which launched in 1977, represented the earliest days of MRAA’s Annual Conference. Leading dealers discussed and provided insights and solutions on the leading challenges and opportunities facing the marine business. #MRAAhistory #dealerfocused #throwbackthurday

Panel discussion have been a hallmark of MRAA’s Annual Conference throughout the years. This two-tiered panel tackled the problems of the day through these dealer experts.

It’s been 19 years since Joseph Pine and James Gilmore authored their groundbreaking book, “The Experience Economy,” which boldly predicted that “future economic growth lies in the value of experiences and transformations — goods and services are no longer enough.” Whether Pine and Gilmore were premature in their prediction or it’s simply that their insight […]