The 1977 Dealer Shirtsleeve Sessions Work Book, brought to you by MRAA and the Boating Trades Association of Texas.

This past summer, I took the most incredible vacation ever. We over-planned, over-packed and over-spent on a two-week road trip to Glacier National Park, where we explored the most beautiful scenery I’ve ever laid eyes on. The incredible memories and this park’s unpredicted rise to the No. 1 spot on our family’s list of favorite […]

The 1987 MRAA Conference was deemed a success. The Caesars Palace welcomed a record-setting number of marine dealers, the first Woman of the Year was recognized, and the number of accessory exhibitors increased by 90% over the previous year.

Envision. [en-vizh–uh n] verb. imagine as a future possibility; visualize When you close your eyes and envision your future, what do you see? Are those vivid pictures centered around your family? Perhaps on that dream vacation or in retirement? Do you imagine professional accomplishment like bountiful sales or a new location? Or are you dreaming of […]

The theme of the 1985 MRAA Annual Conference was “Change… for the better.” If you could make one change to MRAA’s Annual Conference today, what would it be?

What do you do to foster teamwork between dealership departments? “We provide lunch for our entire crew, every day, 12 months a year. When we are extremely busy, the crew will eat on the run and not leave the dealership. When things are little slower we gather around while eating and have a daily meeting […]

How many times have we heard the cliché that “communication is key”? Or, that it’s better to over-communicate to avoid misunderstandings? In customer relationships, it is not enough to merely communicate.  Here’s a recent experience of mine that I believe proves that how often you are communicating with your customers and what you are actually […]

According to science making a decision is a 7-Step process. Let’s say that’s true for deciding whether to attend MDCE or not. But really, it shouldn’t be that hard. The answer is yes. To humor you and ourselves, we’ll empower you with the information to make this decision, step…by…step… Step 1: Identify the Decision Not […]

The 2011 MRAA Annual Conference celebrated the career of Phil Keeter, who retired as MRAA President. Keeter was one of the founders of MRAA and was employed by the association for more than 20 years.