What do you do to foster teamwork between dealership departments? “We provide lunch for our entire crew, every day, 12 months a year. When we are extremely busy, the crew will eat on the run and not leave the dealership. When things are little slower we gather around while eating and have a daily meeting […]

How many times have we heard the cliché that “communication is key”? Or, that it’s better to over-communicate to avoid misunderstandings? In customer relationships, it is not enough to merely communicate.  Here’s a recent experience of mine that I believe proves that how often you are communicating with your customers and what you are actually […]

According to science making a decision is a 7-Step process. Let’s say that’s true for deciding whether to attend MDCE or not. But really, it shouldn’t be that hard. The answer is yes. To humor you and ourselves, we’ll empower you with the information to make this decision, step…by…step… Step 1: Identify the Decision Not […]

The 2011 MRAA Annual Conference celebrated the career of Phil Keeter, who retired as MRAA President. Keeter was one of the founders of MRAA and was employed by the association for more than 20 years.

We can count more than a dozen organizations that were supporting MRAA and its Annual Conference way back when that continue to support us today. That list of leading members has grown tremendously, but our appreciation remains the same.

From natural occurrences (much like the Hurricanes headed towards shore) to the “freak” events that take you off guard, we never know when disaster is going to hit and put your business in danger. The MRAA team felt the time was right to offer a few resources that can help you prepare or recover after […]

Hello, my name is Nikki and I have tattoos. As an elder millennial, it was almost a rite of passage to get my first tattoo in 2002 at 18 years old and I have clear memories from each experience that has left permanent ink on my skin. In my most recent tattoo experience, I was […]

A couple months ago I bought my first brand-new motorcycle. In the process, I visited five different dealerships and had five vastly different experiences. The reason I bought from the fifth? The salesperson got me. My first interaction with Bryce was through a quote request form on the dealership’s website. He responded quickly, giving me […]

What is the most impactful lesson you learned about consumers during this selling season? “That everything I thought before about consumers is still true…when people feel like they have money and economy is good, whether they really can afford it or cannot, they wish to spend money and spend it less frugally.” – Ray Fernandez, […]