Dealer to Dealer: January

What did your dealership accomplish in 2018 that you’re most proud of?


In light of a record sales year, receiving several top industry awards, and signing on a variety of marquis brands, I think I’m most proud of the strides we made with our personnel. We’re now over 100 employees strong and in 2018 we implemented new policies, procedures and benefit programs to insure a harmonious work place with a work environment that offers an atmosphere of growth, stability and teamwork. – Roger Moore, Nautical Ventures

The 2018 year was a huge challenge for our team. We ended 2017 by losing two key long term managers and our top sales guy. During our busy spring, our service writer quit without warning leaving us with two technicians instead of our typical three.  At the end of 2018, our sales office administrator left with our gel coat technician soon to follow. Needless to say, we were short handed with the workforce being more difficult to obtain the correct team members. We got through the year though and ended up very successful with serving our customers with the high standards we hold ourselves to and even being profitable. I am very proud of our other employees that took the initiative to step up and get the tasks done to provide our customers with stellar service and products. – Marc Shallcross, Reed’s Marine

Staff Development.  We filled open positions with great people and provided resources to help them grow in their roles. – Joe Lewis, Mount Dora Boating Center

The biggest achievement/accomplishment we made in the last year was to hire a General Manager for the store and to start a training process for him. During this last 7 months, a milestone was taking him to his first 20 group meeting this fall. Additionally, in terms of curiosity, we added a ninja course and redemption games to our showroom for the winter. It is based primarily on a shoppertainment retail business model. We had over 500 paying ninjas over the Christmas break. – Adrian Spiker, Deep Creek Marina


Each month, MRAA connects with dealership management on a timely and relevant topic and publishing their insights at MRAA.com. Tell us what you have to say about this month’s question by commenting below and participating in the conversation. Also, watch for next month’s question.