Aimie, MRAA’s AI for Marine Industry Education reports that the common benchmark for close ratio in the retail industry is roughly 20-25%. That compares with a recent report from HubSpot regarding the average close rate of 20% across numerous industries. Put simply, for 100 qualified leads or prospects your sales team would need to close […]
MRAA Blog
Overcome Fear with Action
• Use the MRAA Guide to Navigating 2024 as a Tool to Find Success Fear can be demobilizing for some, almost as if you’re stuck in quicksand and panicking about your next move. The fear of failure can cause some to push for the status quo. For others, fear can act as a motivator to […]
Discover Boating Drives Introductions Across Digital Touchpoints
To successfully achieve its mission, Discover Boating uses digital touchpoints, or introductions, to connect potential and current boaters with manufacturers and dealers.
MRAA Members may be Eligible for Share of $5.5 Billion Payment Card Settlement
If your business accepted payment from Visa and Mastercard payment cards between 2004 and 2019, you can file a claim for your portion of the $5.5 billion Payment Card Interchange Fee settlement. MRAA was contacted by the court-approved outreach team in order to ensure MRAA members are aware of the settlement and how to file […]
Converting the Forever Shopper
As a boat dealer it is almost a guarantee that you have had repeat customers. Those customers provide such a great feeling. You sold them a boat and then they came back. You did a fantastic job with the first sale. Then service took over and made the customer feel loved. Loyalty blossomed and that […]
Strengthen Your Service Department
Service Managers face tremendous challenges every day. They confront workforce shortages, wavering efficiency and concerning proficiency numbers, increasing repair event cycle times, teamwork issues, quality control problems, lowering customer satisfaction scores and so much more. And to make it even more painful, there just hasn’t been a true training pathway to help them to overcome […]
New MRAA Advocacy Toolkit
• Your Ticket to a Seat at the Legislative Table Your business is affected by policies and regulations that are written in state legislatures and Congress, so naturally we want to ensure that you have a voice in how those laws are crafted. For that reason, the Marine Retailers Association of the Americas is excited […]
Digital Marketing Strategies
• 7 tactics to help your dealership acquire more customers In today’s digital-first marketplace, it’s important to have the correct insights so you can enhance your online marketing efforts to help your dealership attract and acquire more customers. Here are 7 strategies to enhance your digital marketing: In order to stay competitive in the ever-evolving […]
Enhance Your Dealership’s Online Presence
• 7 ways to connect with your digital customers We don’t have to tell you that the world is no longer only doing business as brick and mortar. Consumers seek digital shopping experiences – from purchasing groceries to tents to boats – in the comfort of their own home and on their mobile devices. They […]
What Business Are You Really In?
If I were to ask you, “What type of business do you own?” you would probably say something like: “We sell and/or service boats!” But that’s NOT really the business you’re in. First and foremost, you’re in the business of customer acquisition. Because you can’t sell and service boats if you don’t have buyers. Duh. It’s pretty […]
