New Hampshire to Create Office of Outdoor Rec. Industry Development

New Hampshire joins 16 other states by launching the Office of Outdoor Recreation Industry Development to be housed in the state’s Department of Business and Economic Affairs.  Outdoor recreation is a $2.7 billion industry in New Hampshire, making up 3.3% of the state’s economy – well above the national average.  “The creation of this office will support New Hampshire’s numerous outdoor recreation enthusiasts and businesses, including members of the recreational boating industry which generates $1.2 billion in economic output for the state.” said MRAA President Matt Gruhn. 

Trump Administration Announces Plans to Boost Corn-Based Ethanol

Earlier this month, the Trump administration announced plans to direct the U.S. Environmental Protection Agency (EPA) and the U.S. Agriculture Department to take steps to close the demand gap faced since granting waivers to oil refineries. This move will effectively force larger refineries not currently granted waivers to increase how much ethanol they blend into gasoline, effectively increasing the supply of ethanol-mixed fuel in the market. This comes after the Trump administration’s May 31 announcement to expand the sale of E15 fuel year-round.

Grow Boating, MRAA Launch Part 2 of First-Time Boat Shopper Sales Course

As part of its educational partnership, Grow Boating and the Marine Retailers Association of the Americas have launched “Selling to First-Time Boat Shoppers’ Motivations,” the second in a three-part series of e-learning courses.

The purpose of the series, Grow Your Dealership with First-Time Boat Buyers, is to transform Discover Boating’s research of first-time boat buyers into education, tools and resources that can help marine retailers and their employees provide a customer experience that will lead to more boat sales now and in the future.

 “To grow boating and ultimately boost sales, businesses must continue attracting, and retaining, first-time boat buyers. With educational resources focused on this segment, businesses will be better equipped to lead  shoppers on a customized path to purchase,” says Carl Blackwell, President of Grow Boating. “That is why Grow Boating teamed up with MRAA to offer educational programming that is grounded in sound research on this critical audience. Participants will come out of this e-learning course with a clear understanding of the first-time boat buyer as well as applicable takeaways to provide the best experience for shoppers.”

This second course in the series, taught by leading dealership trainer Jim Million, provides specific guidance for dealership salespeople on how to identify what motivates their prospects and customers, and use the information they’ve gathered about their prospective buyer to provide an outstanding shopping and purchase experience.

“The salespeople who take this course will be better armed to build a strong rapport with first-time boat shoppers,” says Liz Walz, Vice President of the MRAA. “That will lead to better relationships, more sales and higher customer loyalty, which is a win for the salesperson, the dealership, the customer and this industry.”  

To watch the first two courses in the series – Understand and Guide the First-Time Boat Shopper and Selling to First-Time Boat Shoppers’ Motivations – visit www.mraa.com/GrowBoating. The third part in the series, Tools to Turn First-Time Boat Shoppers into Buyers, will be officially unveiled at Dealer Week, the MRAA’s annual conference and expo, December 8-11, in Tampa, Fla.

About the Marine Retailers Association of the Americas

The Marine Retailers Association of the Americas works to create a strong and healthy boating industry by uniting marine retail businesses, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, call us at 763-315-8043.

About Grow Boating, Inc.
The purpose of Grow Boating is to identify growth opportunities within the marine industry, and champion those opportunities through consumer communications, targeted programs, and by developing industry education and resources. The Discover Boating program is one of several of Grow Boating’s areas of focus. For more information, visit GrowBoating.org.

MRAA Announces Commitment of Three New Education Champions

The Marine Retailers Association of the Americas today announces the addition of three more Education Champion partners in 2019.

Education Champions agree to support the educational programming that the MRAA delivers to its members by leveraging their industry expertise and resources. Additionally, they help fuel the execution and creation of the Association’s education products through a year-round sponsorship. Education Champion is the MRAA’s second-highest level of Partner Membership.

BRP – Evinrude, Alumacraft, Manitou
Headquartered in the Canadian town of Valcourt, Quebec, BRP has been built on a tradition of ingenuity and intense customer focus that go all the way back to 1937. Its portfolio of industry-leading and distinctive products includes Sea-Doo watercraft, Alumacraft boats, Manitou pontoons and Evinrude marine propulsion systems.

Forest River, Inc.
Since 1996, Forest River has operated multiple manufacturing facilities throughout the United States producing motorhomes, trailers, fifth wheels, commercial vehicles, buses, and pontoons while keeping the needs, interests, budget, and lifestyle of their customers at the forefront of everything they do.

“We are excited to partner with MRAA to provide dealers with all the resources necessary to be successful representing Forest River Marine to the retail boating enthusiast,” says Ryan Casey, General Manager at Forest River Marine.

Operate Beyond

Based out of Grand Rapids, Mich., Operate Beyond offers inventory management, website, CRM and DMS solutions. Their web-based platform allows users to post and update current inventory to multiple online marketing avenues (Ebay, Craigslist, etc.) all in one place.

“We are honored to participate in sponsoring the MRAA after developing a platform that better serves Recreational Dealers,” says Josh Slabaugh, CEO at Operate Beyond. “Working with the MRAA will allow us to introduce the best marketing and operational solutions for the Marine Dealer community.”

Education Champions make it possible for the MRAA to work with many of the industry’s top subject matter experts and instructional engineers to create education that will make a lasting impact within marine dealerships, whether through Dealer Week, the all-new MRAA Conference and Expo; MRAATraining.com; or the numerous other publications the Association produces annually.

“We are excited to be able to continue to announce the growing roster of MRAA Education Champions,” says Allison Gruhn, MRAA Director of Business Development. “Together, we will continue to utilize the expertise of the association’s Education Champions in order to deliver timely and relevant information to the industry.”

BRP, Forest River, Inc., and Operate Beyond join ARI Network Services, Chris Craft, Dealer Profit Services, DockMaster, National Marine Distributors Association, Vantage Resource Group as the association’s 2019 Education Champions.

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, contact us at 763-315-8043.

Correct Craft Recognized As Most Innovative Marine Company

At annual IBEX conference, Soundings Trade Only magazine recognized Correct Craft (in a tie with Brunswick) as the most innovative company in the marine industry at the IBEX Industry Breakfast. The company was recognized for its innovative technology, culture, learning environment and M&A strategy.
 
Soundings Trade Only acknowledges companies using innovation in different ways to advance their businesses in choosing the marine industry’s Most Innovative Company. The magazine considered all types and sizes of marine companies around the world. The judging panel consisted of Soundings Trade Only editors, staff members, and outside industry experts. They reviewed company initiatives that include innovative materials, new manufacturing processes, fresh marketing approaches, workforce solutions, supply chain, export programs and more.
 
Correct Craft President and CEO Bill Yeargin stated, “Correct Craft is honored to receive such a phenomenal award. All our Correct Craft brands have been working hard at developing cultures of innovation. Correct Craft’s Watershed Innovation, our disruptive innovation company, is making a better tomorrow today by identifying, researching and applying disruptive innovation throughout our company.”
 
Yeargin added, “We believe increasing computational power over the next ten years will drive technological development beyond what we can currently comprehend. We want to prepare our company today for this inevitable and disruptive future. We believe our focus on innovation is positioning our company to thrive in the years ahead and help us carry out our mission of ‘Making Life Better.’”
 
Correct Craft has a four-pronged approach to innovation: technology, culture, learning, and mergers and acquisitions.
 
Innovative Technology
Watershed Innovation was formed by Correct Craft for disruptive innovations. Ingenity, Correct Craft’s electric drive company, has developed the most advanced electric recreational boat ever made. Osmosis, our company focused on IoT, has created the marine industry’s most advanced telematics system. Watershed Innovation also acquired Merritt Precision to bring new technologies to the industry by implementing cutting edge milling, tooling equipment, additive manufacturing, artificial intelligence and robotics.
 
Innovative Culture
Correct Craft believes innovation is deeper than technology and sees culture not only as a key to innovation but one of its innovations. Correct Craft articulates its culture with the following: communicating purpose over profit, having an open environment for crazy ideas which creates innovation, supporting marine industry advocacy, going on global and local service trips, and many other avenues. Correct Craft also recently announced a marine industry culture summit marine industry executives and HR personnel to share our learnings and learn from others. The summit is being underwritten completely by Correct Craft as a service to our industry.
 
Innovative Learning

Correct Craft University (CCU) was designed for employee development and learning through personal, professional, and leadership growth. CCU creates courses specifically for each brand through on-site classes, micro-learning videos, webinars, and readings. The Correct Craft team aspires to be learners.
 
Innovative Mergers and Acquisitions

Correct Craft has a unique and innovative M&A focus that ensures sellers we will look after their employees, brand and legacy. While most acquisitions are made with an eye toward a future sale, Correct Craft has no exit strategy when acquiring companies. We want to build on the legacy of the seller and invest in the company for long-term future growth, not just short-term profits. Correct Craft has closed three acquisitions within the past year and expect more acquisitions in the future. Sellers can trust Correct Craft to take good care of their company.

 


About Correct Craft

Celebrating 94 years of excellence in the marine industry, Correct Craft is a Florida-based company with global operations. Focused on “Making Life Better,” the Correct Craft family includes Nautique, Centurion, Supreme, Bass Cat, Yar-Craft, SeaArk, Parker and Bryant boat companies, Pleasurecraft Marine Engine Group, Watershed Innovation and Aktion Parks. For more information please visit www.correctcraft.com.

Bipartisan Conservation Bill and Working Waterfront Bills Advance Though U.S. House Committee

On September 25, the U.S. House of Representatives Committee on Natural Resources passed the bipartisan National Fish Habitat Conservation Through Partnership Act (H.R. 1747), introduced by Reps. Rob Wittman (R-VA) and Marc Veasey (D-TX), which would authorize public-private partnership programs to conserve fish habitats across the United States. Specifically, this bill would fund dam removals, streambank stabilizations, and aquatic invasive species removals, and fishery restoration. 

The committee also passed the Keep America’s Waterfronts Working (H.R. 3596), introduced by Rep. Chellie Pingree (D-ME), which would give states tools to protect jobs, commercial activities, and public access to America’s coast, including recreational fishing and boating businesses, and marinas.

Both bills are expected to head to the House of Representatives floor for a full vote.

BoatPAC Breaks 2019 Record, 100% of MRAA Board Contributes

The Marine Retailers Association of the Americas (MRAA) and National Marine Manufacturers Association (NMMA) joint political action committee, BoatPAC, had its highest single-year fundraising total, raising over $252,000 from 392 unique donors. This is up from the $202,000 raised by 348 unique donors in 2018.  BoatPAC has contributed over $190,000 to pro-boating champions this election cycle, and anticipates increasing contributions ahead of the 2020 elections. All eighteen members of the MRAA’s Board of Directors contributed to BoatPAC, showing their support of this vital fund which helps ensure the boating industry has its hard-earned seat at the table in Washington.

BoatPAC is raising the bar again in 2020, with a fundraising goal of $325,000.

To learn more about BoatPAC, please fill out a prior approval form, or contact the MRAA’s Government Relations Manager, Adam Fortier-Brown at adam@mraa.com.

Dealer Week Announces First 10×10 Series Speakers

Event will feature 10 short educational talks from thought leaders both inside and outside the industry.


Dealer Week just added three new speakers, among the most respected voices in the marine industry, to the already impressive lineup of presenters at this year’s event.

These speakers will be featured as part of the event’s 10×10 Series, which will weave 10 separate 10-minute talks on a variety of topics throughout Dealer Week. The speakers are: Bill Yeargin, President and CEO of Correct Craft, Inc., who will speak on Results Through Learning; Bruce Van Wagoner, Marine Group President, Wells Fargo Commercial Distribution Finance, whose topic is: Prepared for Change?; and Dr. Thom Dammrich, President Emeritus, National Marine Manufacturers Association, who will address Boat Prices and the Internet.

“In preparing for our first-ever Dealer Week, we saw an opportunity to widen the scope of our education, to plug into a more diverse range of experts,” says Liz Walz, MRAA vice president. “Our goal is to share as many opportunities for dealers to strengthen their businesses in the months and years ahead as possible, and this new series is designed to help us achieve it.”

The 10×10 Series is a brand-new offering developed by the MRAA team. Here are the facts about these Dealer Week educational presentations:

  • They will be delivered by thought leaders from inside and outside the industry.
  • Each one is scheduled for 10 minutes in length.
  • They will be spread throughout the event, from the Opening Ceremony on Monday morning to the Closing Ceremony on Wednesday afternoon.
  • Each will feature:
    • New insights, experiences or data to consider;
    • Why they’re important to the future of marine retailing;
    • And a challenge to take action to drive growth and improvement.

Additional speakers in the series will be announced soon. Dealer Week will be hosted Dec. 8-11 at the Tampa Convention Center. For more information and to register, go to DealerWeek.com.


About Dealer Week

For more than 40 years, the Marine Retailers Association of the Americas has delivered world class educational programming to dealers, retailers and service operations that power the boating industry and serve today’s boaters. Dealer Week evolves as MRAA’s rebranded and reimagined annual conference and expo, a profoundly new event experience designed to engage, energize and empower the dealer community. The MRAA envisions a brighter future for marine retail, and Dealer Week is the preeminent means for bringing that vision to life. Learn more at DealerWeek.com.

About the Marine Retailers Association of the Americas

At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, contact us at 763-315-8043.

Confirming what we know: Recreational boating a major contributor to economic activity

The Department of Commerce’s Bureau of Economic Analysis (BEA) released data proving what we already knew: recreational boating is a major generator of economic activity across the nation. Outdoor recreation generates $778 billion in gross annual input, or 2.2 percent of annual U.S. GDP, while supporting 5.2 million jobs. This makes the industry larger than mining, utilities, farming and ranching, and chemical products manufacturing. Boating and fishing are the largest economic generators for the outdoor recreation industry. This data is thanks to the BEA’s Outdoor Recreation Satellite Account, created in 2016 by a law championed by Senator Cory Gardiner (R-CO) and Senator Jeanne Shaheen (D-NH).  Want to see how boating affects your state? Check out the data here.

Hagedorn and Van Drew Introduce Bipartisan Bill to Expand Vocational and Skilled Workforce

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<p style=Last week, members of the MRAA team had the chance to discuss the bill with Congressman Jim Hagedorn.


Today, Congressmen Jim Hagedorn (MN-01), Jeff Van Drew (NJ-02), Ron Estes (KS-04) and Paul Mitchell (MI-10) introduced the “American Workforce Empowerment Act,” a bipartisan solution to address the growing shortage of skilled workers to fill job openings in the technical and skilled trades.

The Hagedorn-Van Drew legislation empowers aspiring skilled workers to pursue vocational training by utilizing pre-tax dollars from their 529 savings plans for education, training, certain apprenticeships and the purchase of necessary tools and equipment for their vocations.

Specifically, the bill expands Section 529 eligibility to include educational and training expenses spent on any training program leading to a “recognized post-secondary credential” as defined in the Workforce Innovation and Opportunity Act (WIOA), including tools and equipment, and National Apprenticeship Act of 1937 (NAA) registered apprenticeship programs, which trade unions and manufacturers describe as vital to training America’s workforce.

Workforce development is key to sustaining jobs and economic growth. Trade unions, manufacturers, small businesses and industry groups are concerned about the increasing shortage of skilled trade workers, and under current law, hardworking individuals wishing to pursue post-secondary technical training, trade skills or an industry-recognized credential are often limited to eligible institutions as defined by the IRS and in Section 3 of WIOA.

Additionally, many apprenticeship programs formed under the (NAA), along with programs defined as leading to a “recognized post-secondary credential” as defined in WIOA, are currently not Section 529 eligible.

“The bipartisan bill Rep. Van Drew and I have introduced will give students and workers the choice to use pre-tax savings to pursue their goals and dreams,” said Hagedorn. “For more than a generation, younger Americans have been discouraged from seeking vocational and skill-based training. Our bill is designed to help reverse that trend and create opportunity. Businesses are begging for machinists, welders, truck drivers and an array of other qualified trades and labor-intensive professions, most of which offer excellent pay and long-term stability. Investing in our workforce to grow our economy is a bipartisan goal,” he continued.

“Rep. Hagedorn’s bill is a great step toward creating a more robust workforce for our many dealers and manufacturers who have struggled to find qualified technicians,” says Matt Gruhn, President of the Marine Retailers Association of the Americas. “By expanding the types of programs eligible for payment by 529 savings plans — and most significantly, by making registered apprenticeship programs eligible – we can more readily close the gap on the more-than-21-percent of positions that have gone unfilled in our industry.”

“The recreational boating industry needs a skilled 21st century workforce to maintain and grow our role as a significant job creator and this bill will go a long way towards addressing the workforce shortfall our businesses are facing,” said Nicole Vasilaros, senior vice president of government and legal affairs at the National Marine Manufacturers Association. “We thank Representatives Van Drew and Hagedorn for introducing commonsense legislation that will expand access to invaluable apprenticeship programs and we encourage all members of Congress to support this bipartisan measure.”

“Even with unemployment at record lows, well-paying jobs that require skilled workers remain unfilled. Not everyone wants to pursue a four-year college education, which has led to record-levels of student debt and delayed important milestones in young peoples’ lives such as marriage and homeownership. We should incentivize and promote training and apprenticeships which can lead to a ticket to the middle-class for those who like to work with their hands and see the product of their hard work,” said Congressman Jeff Van Drew. “The bipartisan American Workforce Empowerment Act expands the list of eligible 529 savings plans activities, traditionally for higher education expenses, to include educational and training expenses, including tools and equipment, for technical training, trade skills, or industry-recognized credentials.”

“The American Workforce Empowerment Act will build on our progress of expanding 529 savings accounts to cover costs for apprenticeships and postsecondary education,” said Congressman Ron Estes. “This will allow more families and students to use their hard-earned money to pursue needed training and education. While our economy grows at historic rates, apprenticeships and postsecondary education are critical to help fill open jobs. I look forward to working with my colleagues on this bipartisan solution to help get people to work and grow our economy.”

“The American workforce must be ready to meet our nation’s expanding needs, and we currently face a shortage of skilled trade workers. The bipartisan American Workforce Empowerment Act will make it easier for those pursuing technical training and apprenticeships to utilize 529 savings plans to achieve their goal. I’m glad to be working with my colleagues Reps. Hagedorn, Van Drew, and Estes to enable hard-working Americans to pursue fulfilling careers,” said Congressman Paul Mitchell.

Press release courtesy of Rep. Hagedorn (MN-01), found here.