It’s Time to Text Your Customers, but You Have to Do It Right

Note: In response to the COVID-19 crisis, all standard MRAA educational courses found at MRAATraining.com will be available free of charge to any dealer who wants to use the content from now through May 31st. Between now and then, we will be posting regularly to highlight courses that may be useful during this time.


Are you open? Are you closed? Are you providing video walkthroughs of your boats? Are you offering early delivery of stored boats? Customers want to know this information, and by providing it to them, you can probably sell more boats and get more of your customers out on the water using them.

But how do you share this message in our current COVID-19 world?

Text messaging may be the easiest way to get a hold of customers. Even in times of crisis, we all have our phones on us 24/7.

But there are a lot of considerations.

First, do you have the technology to text? This may be through a service that provides texting from a computer or mobile device, or it could be your staff using their dealership-provided or personal cell phones. You have to work that out.

Second, are you prepared with messaging? You need to make sure you have people on staff who have the spelling and grammar skills to text with customers. And it helps to have some planned responses to common questions ready to go.

Third, you need to be prepared to respond. We know from 2018’s online mystery shop that follow-up isn’t always frequent or well-planned out. If you’re going to start texting, customers are going to text back, and they’re going to want a quick response. Make sure that once you send a text, you’re ready to reply in a timely manner.

Fourth, have you asked permission to text your customers? This is extremely important. Before you start sending a barrage of texts to your customers, you need to ask them if you can text them and only text them if they say yes.

Just the other day, I was looking for an electrician, and as it was off-hours on a Sunday evening, I saw there was a text option, so I thought I’d use it. The whole experience was awkward. The person texted back, but nothing was in complete sentences, and the person didn’t even introduce him or herself. It was uncomfortable, so I didn’t book with that electrician.

There are so many ways texting can go right or wrong. If you do it right, the service can be extremely beneficial, and you can communicate with customers, even when they’re quarantined at home.

To get the most out of texting, I suggest you watch “Texting Customers: Do’s, Don’ts and How to Make It a Win-Win,” in which Bob McCann of the MRAA and Graham Anderson of KENECT, discuss texting tips, best practices and more. Bob even shows you how to create a text signature, so everyone you text with will know who you are and which company you represent.

MRAA Expands Its Webinar Series for Boat Dealers

In response to the ongoing COVID-19 crisis, the Marine Retailers Association of the Americas expanded its Ask the Expert series of live webinars for boat dealers to help them navigate decision-making in the coming weeks and months.

“Today’s business environment leaves dealers with numerous critical questions — questions about caring for their employees and customers, managing their costs, generating revenue, and just generally about how they can ensure the continued success of their business,” explains MRAA Vice President Liz Walz. “Our goal with these webinars is to ask those questions of industry experts who can provide sound insights and help our dealers make informed decisions.”

Going forward, the once monthly Ask the Expert webinars will increase in frequency, being held as often as MRAA and its network of experts can provide fresh, actionable content to answer dealers’ questions. These webinars will continue to be recorded and made available to all dealers in MRAA’s Resource Center at MRAA.com/Resources.

The first webinar, launched yesterday and now available on MRAA.com, featured Walz and MRAA President Matt Gruhn discussing ways in which dealers can tap into the Marine Retailers Association of the Americas for support. In the webinar, Gruhn reminded the audience that MRAA exists for one purpose — to fuel the success of boat dealers — and during what is perhaps their greatest time of need, the MRAA has refocused its entire team and all of its priorities around supporting the marine dealer body.

During the webinar, Walz and Gruhn outlined the five steps MRAA is taking support dealers across the industry: 1. Resources found at www.MRAA.com/COVID-19; 2. Regular “Ask The Expert” Webinars specific to the concerns of today; 3. The launch of a dealer forum for Dealer to Dealer interaction; 4. Free access to all standard MRAATraining.com courses for dealers; 5. Hand-in-hand collaboration with our industry partners to work with government to secure support and relief for our small businesses.

“For some dealers, it’s business as usual out there and for others there’s serious concern about the economy, but for all of us there’s a great deal of uncertainty on how the selling season and the remainder of 2020 will unfold,” explains Gruhn. “No matter how things transpire, I am making it clear that supporting our dealers is MRAA’s No. 1 priority. We have redirected the focus and efforts of every one of our team members to contribute to this mission. I urge anyone to reach out to MRAA for any need they may have, and we will respond with an answer or with someone who can provide the answer.”

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, contact us at 763-315-8043.

Responding to the Coronavirus: A Place to Start

Let’s face it: There’s no one here on Earth who is an expert on how to adjust your marine business for success in the face of this Coronavirus Pandemic. Frankly, none of us have been through this before – the “experts” included.

But we all need to begin adapting to the changes taking place, whether we feel perfectly prepared for it or not. Whether we have all the answers or not.

We’ve gathered together some COVID-19 resources for businesses that we hope will help, and we keep adding more. You can check them out here.

But where to start? We like the guidance provided by business thought leader, educator and speaker John Spence in his video, Leading Thoughtfully and Effectively in a Crisis, available here.

In it, John shared the four lessons on where to focus during challenging times that he learned from the best, most successful leaders during the last recession:

  • Priority #1: Take amazing care of your employees, especially your top talent:
    • Provide:
      • Training
      • Support
      • Resources
      • Help
      • Coaching
      • Mentoring
      • Give them as much safety, trust and stability as possible
      • Communicate courageously and transparently about problems
  • Priority #2: Take incredible care of your customers
  • Priority #3: Keep your eyes on the financials
  • Priority #4: Find someone outside of your business to talk to

 

Here at MRAA, we can help with all four of these. And we’re going to continue to develop new resources in these areas and others. Here’s what we can provide today.

  • Priority #1: Take amazing care of your employees, especially your top talent:
  • Priority #2: Take incredible care of your customers

    • This starts with having a plan for communicating with current and prospective customers about what you can do to serve them safety and securely – and what you’re doing to protect them. For example, if you have customer boats in storage or in the service department, you may be getting questions like: Can I pick up my boat? If so, when and how? How can I pay for it?
    • It’s okay to not have all the answers right away. But that shouldn’t stop you from communicating. At a minimum, let them know that you care about their situation, and you’re working on a plan as you and your team adapt to a fast-moving situation. More about communicating in a crisis is available here: https://www.ready.gov/business/implementation/crisis
  • Priority #3: Keep your eyes on the financials

    • Three key areas you will want to watch closely are your budget, the aging of your inventory, and your cash flow. Need help tracking these? Our friends at Parker Business Planning have made templates available to you here: https://mraa.com/page/FinancialManagement
  • Priority #4: Find someone outside of your business to talk to

    • If you belong to a 20 Group or you’ve participated in Roundtable Discussions at MRAA’s annual conference, you know the power of this first-hand.
    • But what if you could plug into an even larger segment of the dealer community 24/7/365? That’s the goal of the platform MRAA is about to launch on its website, which you can access by logging in to MRAA.com. If you don’t have an account, you can create one (even if you aren’t a member).

Just like you, the team at MRAA is adapting to a fast-changing situation, developing new tools, resources and education to serve you and your team. As you navigate the uncertainty and challenges that come up, our goal is to meet you where you are with as much of what you want and need to be successful as possible. Please contact us to let us know how we can help.

Matt Gruhn, President
763.333.2421
matt@mraa.com

Liz Walz, Vice President
315.692.4533
liz@mraa.com

Allison Gruhn, Director of Business Development
763.333.2419
allison@mraa.com

Mike Davin, Brand Director
763.402.7232
mike@mraa.com

Liz Keener, Certification Manager
763.333.2417
lizk@mraa.com

Nikki Duffney, Member Development Manager
763.333.2420
nikki@mraa.com

Mickaela Hilleren, Program Marketing Coordinator
763.333.2424
mickaela@mraa.com

Katie Eichelberger, Marketing Specialist
763.333.2423
katie@mraa.com

Sarah Korbel, Events & Operations Specialist
763.333.2418
sarah@mraa.com

Adam Fortier-Brown, Government Relations Manager
202.737.9779
adam@mraa.com

Michele Rosacker, Administrative Manager
763.333.2425
michele@mraa.com

Bob McCann, Lead MICD Program Consultant
763.333.2422
bob@mraa.com

Jim Million, Certification Consultant
jim@mraa.com

Rallee Chupich, Certification Consultant
rallee@mraa.com

Zane Stevenson, Certification Consultant
zane@mraa.com

MRAA Launches COVID-19 Resources for Boat Dealers

In the first of a multi-step plan to support marine dealers with their response to the coronavirus and ensuing economic challenges, the Marine Retailers Association of the Americas has launched a webpage with resources for the industry to tap into.

This page will be updated daily with new resources as they become available.

“If you’re like our team, you may be feeling overwhelmed by all the resources, information and advice you’re receiving in regard to COVID-19,” explains MRAA Vice President Liz Walz. “Some of it applies to you as a marine retailer, and some of it doesn’t.

“Our goal at MRAA is to meet you where you’re at and be here when you’re ready with as much of the information and education you need as possible — not because we’re experts on the virus, but rather because the way we see it, it’s our job to collect insight from experts on what you might need to make decisions today and tomorrow.”

To begin with, the MRAA’s COVID-19 resource page, available at www.MRAA.com/COVID-19, provides a listing of national- and state/province-provided resources for small businesses in the United States and Canada. They include links to organizations like the U.S. Center for Disease Control, Small Business Administration, the Society for Human Resource Management, the Occupational Safety and Health Administration, and Employment and Social Development Canada.

In addition, the site includes links to useable resources like sample communication plans, social distancing guidelines for the workplace and more. Also listed are links to several articles with worthwhile insights into how dealers might consider navigating today’s uncertainty. They include a list of employer FAQs for responding to the coronavirus from workforce attorneys and a National Law Review article, “The Emergency Coronavirus Bill: What Employers Need to Know Regarding the Legislative Response to COVID-19.”

“The MRAA exists solely to serve and fuel the success of our dealer body,” states Matt Gruhn, MRAA President. “In a time of uncertainty like we’re facing today, MRAA has refocused all of its energy on providing critical insights and resources that will help dealers gain clarity and make informed decisions about their business.”  


About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, contact us at 763-315-8043.

MRAA Adds Valuable New Bronze Benefit

In order to share the value of its extensive library of online learning with more dealers, the Marine Retailers Association of the Americas has added a valuable new member benefit for all Bronze members. All current or newly enrolled Bronze Members will now have free access to one online course on MRAATraining.com per year. MRAATraining.com currently offers 130+ online courses and other resources geared toward improving and strengthening marine businesses and personnel. Subject matter experts and industry leaders discuss topics relevant to leadership, sales, marketing and service. “Delivering education to the marine industry is at the core of why the MRAA exists. Expanding access to MRAATraining.com to all members is important as it gives marine retailers an opportunity to try online education in their dealership for growing all their staff with a low annual investment that goes directly back into the industry to develop more education.” Each Bronze member now has access to one MRAAtraining.com course of their choosing each year. The course will be available to all employees within the member organization for an entire year in order to increase the number of staff who can benefit from it. “The goal and drive behind this new Bronze member benefit is to expand the reach of MRAATraining.com and the other tools and resources that the association work to produce each year in order to contribute to a successful future for marine retailing,” says Duffney. To gain access to this new Bronze benefit, or to sign up for MRAA membership, contact Nikki Duffney at nikki@mraa.com or at 763-315-8043. About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.

Dealer to Dealer: March 2020

If you were to start a brand new dealership today, what would be your first priority for establishing a foundation for success?


“The key to starting and maintaining any business begins with your people and their culture.  You can be the best at what you do but without a strong team behind you, the long term successes will be short lived.  A formal plan to educate and maintain your team allows them to grow within your business.  Your people are the face of your business and who form the relationships with your customers.  As a business owner you can only wear so many hats and be successful.  Hire and take care of your staff and they will look out for you.” – Jeff Siems, Blue Springs Marine

“Creating an internal company culture which promotes and fosters individual growth through collaborative, team centric and employee focused programs. Build the company around building up your team. That foundation is unshakeable. Businesses should promote human flourishing, both inside and outside of the company. But we have to start with allowing our people to flourish.” – David deAndrade, White Lake Marine

“To make sure the team is clear on the mission of the organization. This goes for President to the lot person. This needs to be put in a handbook. That is used and not stored away.” – Ken Toby, Marine Sales

“The first priority must be hiring the best people for where you want the company to go.  Sometimes that means paying up for a better person, but in the long run it’s worth it.” – Jeremy Anderson, Big Thunder Marine

“Putting a good business plan together would be the first thing I would do. You need to know the area and the opportunities that exist. Establishing relationships with banks and vendors, what products you would like to sell and what lines are available for that area are key. Specialize in something! Have a product or service that no one else has or can provide. Although location is always important if you specialize in something I believe it is not as important as it used to be.” – Lou Cecchini,  Off Shore Marine, Inc.

“One of my first priorities would be to have a well laid out plan for departments which would include clearly documented processes along with properly educated employees with clear job descriptions and proper training.  This has been one of our biggest challenges to implement after being in business for 30 years and allowing the business to grow without these items in place.” – David Muirhead, Willey’s Marine

“Purchase a on-water location so storage and rental could be included as revenue contributors.” – Joe Lewis, Mount Dora Boating Center

“Products are an important piece that can attract a new customer. Many products are available online, but a store that carries quality merchandise can give consumers their first chance to experience a feel/smell/touch of something that makes them decide whether or not it is the right choice and why it is important to carry a wide variety of different items when trying to see what your new area is in need of.” – Dave Larrison, Waterfront Marine

“[When you first start a dealership], you have nothing… and nobody knows who you are. My first priority would be to create vision, mission and value statements. As you go out into the world to create your dream business, people need to know who you are and what you stand for. Having these statements will inform and impress prospective lenders, vendors, employees and customers that you have a direction, how you intend to get there, and that you are someone that can be trusted.” – Larry Russo, Sr., MarineMax Russo

“My first priority would be finding the right people to help me run it. I truly believe that The Sportsman is very successful because of our staff. You have to have the right people in the right places to do the right things!” – Christi Romero, The Sportsman

“It would be the location! We’ve all heard the saying “location, location, location”  Where are your competitors located? How close are you to water for demoing? How many people drive by your location each day? Freeway visibility is a huge way to get your name out in the local community.” – Bob Bense, Superior Boats

“With experienced personnel at a premium, finding the best Dealer Management System has become more important than ever. Picking the product that has a foundation of managing the day to day business and not just an accounting system with management tools added, is critical. The time spent learning the pros and cons of the many DMS that exist will pay dividends for years to come.  The DMS will be the very foundation that the business will be built upon and will play a pivotal role  in achieving success.” – Frank Sublette, Marine Sales


What would be your first priority? Tell us below in the comment section.

Virginia Governor Signs Legislation to Strengthen Menhaden Conservation

Recreational fishing and boating groups applaud new bipartisan law


Following vocal support from recreational fishermen, Virginia Governor Ralph Northam signed a bipartisan bill improving menhaden management in the Atlantic.

The legislation transfers management authority of Atlantic menhaden—a small oily baitfish that feeds sportfish like striped bass—to the Virginia Marine Resources Commission, which oversees every other saltwater fishery in the Commonwealth.

Now that the bill has been signed into law, the legislation puts Virginia on a path toward compliance with the regional fishery management plan, which Omega Protein violated last year.

“This new law will pave the way for stronger management of the Atlantic menhaden recognizing its critical role in the entire marine ecosystem and its benefits to the recreational fishing economy,” said Whit Fosburgh, president and CEO for the Theodore Roosevelt Conservation Partnership. “We want to thank Governor Northam, the bill sponsors, Natural Resources Secretary Matt Strickler, and the recreational fishing sector for working together on this legislation.”

“There is a growing need for more robust conservation practices in our fisheries – including menhaden and all forage fish – this law is an important step towards better recognizing and correcting the harmful impacts overfishing can have on our communities,” said Nicole Vasilaros, senior vice president of government and legal affairs for the National Marine Manufacturers Association. “Protecting forage fish and sportfish stocks is essential for recreational activities in the Chesapeake Bay and across the country and we thank Governor Northam for taking action to that ensure our marine ecosystems remain healthy for generations to come.”

“Thanks to the signature of Governor Northam, menhaden will now be managed by fisheries experts at the Virginia Marine Resources Commission,” said Mike Leonard, vice president of government affairs for the American Sportfishing Association. “Adequate menhaden populations are key to striped bass and other sportfish that support Virginia’s $583,806,000 saltwater recreational fishing economy. This important shift in management authority will help ensure a future of science-based management of menhaden that accounts for their important role in the ecosystem.”

“This commonsense legislation will help fisheries in not just Virginia, but along the entire Atlantic Coast,” said Chris Edmonstron, vice president of government affairs for Boat US.  “Anglers and boaters should all applaud this long overdue change in fisheries management and encourage more science-based management practices be developed and implemented. BoatU.S., along with our 28,000 Virginia members, applaud the passage of this legislation.”

“This decision by Governor Northam and the Virginia General Assembly, which was decades in the making, recognizes the importance of science-backed conservation efforts in maintaining the health of our nation’s fisheries,” said Adam Fortier-Brown, government relations manager for the Marine Retailers Association of the Americas. “Having menhaden fisheries managed by the Virginia Marine Resource Commission, like all other fisheries in the state, will make significant steps towards creating a healthier Chesapeake Bay. We thank the assembly, and Governor Northam for their leadership on this legislation, which will be felt by boaters and anglers all along the Atlantic coast for years to come.”

“On behalf of the Virginia Saltwater Sportsman’s Association and striped bass fishermen everywhere, I would like to thank Governor Northam and his administration, especially Natural Resources Secretary Matt Strickler, for leading the fight to conserve menhaden,” said John Bello, chairman of the Virginia Saltwater Sportfishing Association Government Relations Committee.  “Menhaden are far too valuable to the ecosystem and to the recreational fishing economy to allow one foreign company to continue sucking up hundreds of millions of forage fish per year. Thank you, Governor.”

Great American Outdoors Act Introduced

Outdoor Recreation Roundtable (ORR) members, including MRAA, lauded the Senate for introducing a bipartisan bill, the Great American Outdoors Act, that prioritizes the $20 billion maintenance backlog facing our public lands and waters and finally fully funds the Land and Water Conservation Fund (LWCF). It includes the Restore Our Parks Act (ROPA), which would help improve key outdoor recreation related facilities like docks, restrooms, campgrounds, trails, roads and more – many of which have needed updating or repairs for years.

ORR members led the extraordinary effort to ensure the inclusion of other agencies, beyond the National Park Service, in this legislation. Thanks to the efforts of Senator Martin Heinrich (D-NM) and Senator Cory Gardner (R-CO), among many others, the U. S. Forest Service, Bureau of Land Management and U.S. Fish and Wildlife Service will receive maintenance backlog funding. We are thrilled with this outcome that will ensure adequate infrastructure for all types of recreation on our public lands and waters can support rural communities and economies.

LWCF funds can be a lifeline for communities in need of recreation access to local, state and national parks, wildlife habitats, working forests and more. This important program has only been funded at the fully authorized amount of $900 million twice in history. This bill would achieve the decades-long goal of fully and permanently funding LWCF into the future while allowing for more recreation access projects on local, state and federal lands that will support a thriving outdoor recreation economy for years to come.

Infrastructure – especially solving the agencies’ deferred maintenance needs and expanding access for all forms of outdoor recreation – is the main issue that brought ORR together and unites our dozens of sectors. ORR members have worked tirelessly over the years educating leaders in Washington, D.C. and other outdoor recreation partners in order to get both of these key recreation bills to this point. Our strong membership will not stop their work on behalf of all outdoor recreation enthusiasts until this measure is signed into law.

“The Land Water Conservation Fund and the Restore our Parks Act are essential to increasing access to the public lands and resources our industry depends on,” said Marine Retailers Association of the Americas President, Matt Gruhn. “The over $30 billion backlog in federal conservation projects, and upwards of $11 billion backlog in maintenance and repair projects in our National Parks, significantly affect rural economies, and recreational boaters’ and anglers’ ability to take part in the activities they enjoy. We thank Senators Gardner and Manchin for supporting our industry and ask Congress to fully fund these important programs.”

“Today is a huge step for outdoor recreationists, the industry and the $778 billion outdoor recreation economy,” said Jessica Wahl, executive director of Outdoor Recreation Roundtable. “We have supported these issues for a long time and are thrilled to see movement on them as they will help to further fuel the outdoor recreation economy across the country. We appreciate the sponsors’ dedication to these bills and the huge outpouring of support from ORR members and partners to achieve the inclusion of BLM, USFS, and FWS in the Great American Outdoors Act.”

“Nearly 13 million American families and households use the nation’s trails to ride horses and will benefit from robust trail maintenance programs. The horse industry supports passage of the Restore Our Parks Act (S. 500) and Land and Water Conservation Fund Permanent Funding Act (S. 1081) to enrich the outdoor experience for the country’s recreational riders,” said Julie Broadway, president of the American Horse Council. “The American Horse Council (AHC) applauds the leadership of Sens. Cory Gardner (R-CO) and Joe Manchin (D-WV) for introducing a bipartisan package that combines these two important measures that will improve access to America’s trails.”

“America’s public lands are at the root of the multibillion-dollar outdoor economy. It is critical that our country invest in addressing backlogged maintenance at our national parks, as well as our other federal lands, in order to ensure these shared spaces are accessible for Americans and visitors to enjoy,” said Mary Ellen Sprenkel, President and CEO of The Corps Network. “The Land and Water Conservation Fund is a critical funding stream and passing the Restore Our Parks Act would be a significant step towards ensuring our national parks get the attention they need. In addition, however, we encourage the Senate to consider means to address deferred maintenance at such agencies as the U.S. Forest Service, Bureau of Land Management and U.S. Fish and Wildlife Service. The young adults enrolled in America’s Service and Conservation Corps stand ready to assist resource managers in restoring our public lands.”

“Some of the most beautiful and ecologically diverse areas are found underwater in National Parks such as Biscayne National Park in Florida and the Channel Islands National Park in California”, said Tom Ingram, President & CEO at The Diving Equipment & Marketing Association. “Divers observe firsthand this amazing diversity, and want to preserve these submerged resources, including historic shipwrecks and war monuments. The recreational diving community and the Diving Equipment and Marketing Association (DEMA) fully support the passage of S. 500, the Restore Our Parks Act. We urgently ask for your support in passing this important legislation which will ensure access to these incredible submerged resources for generations to come, while supporting local economies and building healthy communities.”

“Maintaining our public lands is critical for continued access to recreation for motorcycles, ATVs and ROVs (sometimes called side-by-sides),” said Scott Schloegel, Senior Vice President, Government Relations at the Motorcycle Industry Council. “We commend the authors for including Forest Service and BLM lands in the bill. Proper maintenance is critical for responsible management of riding areas and healthy public lands.”

“With such a large, bipartisan group of elected officials coming together in support of legislation that makes a significant investment in our public lands and waters, it is abundantly clear that the outdoor recreation industry, led by boating and fishing, has earned our seat at the decision making table and we’re here to stay,” said Nicole Vasilaros, senior vice president of government and legal affairs at the National Marine Manufacturers Association. “Without raising a dime in new taxes, this bill will repair, restore, and protect our cherished recreation resources for generations to come. There are no good reasons for Congress to delay its passage one more day.”

“Concessioners have helped park visitors enjoy great experiences for more than a century. We believe the nation should demonstrate a new and enduring commitment to connecting all Americans with their parks and other Great Outdoors places – a commitment that includes elimination of a chronic maintenance shortfall and of inadequate places and infrastructure to host the visits of our growing population,” said Scott Socha, chair of the National Park Hospitality Association. “We applaud today’s action by Senate champions and the Administration on the Restore Our Parks Act and the Land and Water Conservation Fund Act. 2020 is an appropriate year for visionary action – great clarity for steps that will make park visits safer, more enjoyable and providing economic sustainability to gateway communities across the nation.”

“Today marks a milestone achievement for the Outdoor Industry Association and outdoor enthusiasts across the country,” said Lise Aangeenbrug, executive director of Outdoor Industry Association. “Our shared public lands and waters are the foundation of the huge and growing outdoor recreation economy, and we are thrilled to see our elected officials coming together in a bi-partisan way to deliver on full funding for LWCF and to commit sustainable funding to address the maintenance backlogs in our national parks. Both of these efforts will go a long way in continuing to grow the outdoor economy and assisting our continued effort to get more Americans into the outdoors.”

“The Restore Our Parks Act offers innovative solutions and sustainable funding that will address the deferred-maintenance backlog on federal lands, which is critical to improving and expanding national campgrounds,” said Craig Kirby, RV Industry Association President. “Campgrounds on federal lands are currently showing distressing signs of wear: crumbling roads and bridges; deferred maintenance needs; and limited camping availability, jeopardizing not only the RV industry but the entire outdoor recreation industry. We are encouraged by the support of this legislation and ask Congress to pass this bill without delay.”

Customer Relationship Management

Intent: We need to see that the dealer is promoting boating and the boating lifestyle in their market. In doing this, they should also be getting their name out in front of prospects.


It’s true … everyone loves a good party, especially when boats and water are involved. We are sure you had a great turnout for you latest event. Did you get contact information from those in attendance? And the most recent mail campaign, how was the response rate? Did people respond to your strong call-to-action and contact the dealership?

After the fun is had and the calls come in, how are you reporting, tracking and following up with these potential new boat buyers? Do you have a system that your entire staff has bought in to and utilizes consistently?

This is what the intent of the Customer Relationship Management (CRM) Process of the Marine Industry Certified Dealership program. The program wants to make sure that not only are you spreading the word about boating, but actually following up with your leads in order to sell more boats and getting more people out on the water.

Virginia General Assembly Passes Legislation to Strengthen Menhaden Conservation

Bill supports recreational fishing economy and science-based management.


With strong bipartisan support, the Virginia General Assembly passed legislation that improves menhaden management in the Atlantic. 

The bill, which is headed to Governor Northam’s desk, transfers management authority of Atlantic menhaden to the Virginia Marine Resources Commission, which oversees every other saltwater fishery in the Commonwealth. Once signed into law, the legislation puts Virginia on a path toward compliance with the regional fishery management plan, which foreign fishing giant Omega Protein violated last year.    

“With this landmark decision, the Virginia General Assembly has acknowledged the critical role that recreational fishing plays in the Virginia economy and the need for science, and not politics, to guide management,” said Whit Fosburgh, president and CEO for the Theodore Roosevelt Conservation Partnership. “For too long, Omega has exploited the Chesapeake Bay at the expense of recreational anglers. This is a huge step forward for sound fisheries conservation in the Chesapeake. The recreational fishing community thanks the bill sponsors and Governor Northam for their leadership as well as the unfailing support of charter captains, fishing guides and other small businesses who rely on a healthy Chesapeake Bay for their livelihoods.”   

In late 2019, the Atlantic States Marine Fisheries Commission found Omega Protein had exceeded the Chesapeake Bay reduction fishing cap by 35 million pounds, a ruling upheld by U.S. Secretary of Commerce Wilbur Ross. Conserving menhaden is particularly important because striped bass, which feed on menhaden, are in worrisome decline.    

“This decision by the Virginia General Assembly, decades in the making, recognizes the importance of science-backed conservation efforts in maintaining the health of our nation’s fisheries,” said Adam Fortier-Brown, government relations manager for the Marine Retailers Association of the Americas. “This move to have menhaden fisheries managed by the Virginia Marine Resource Commission, like all other fisheries in the state, will make significant positive benefits to the recreational boating and fishing community. We thank the assembly, and Governor Northam for their leadership on this legislation, to ensure that boaters, fishermen and anglers along the Atlantic coast to participate in this major economic driver for years to come.”

“As a critical food source for rockfish and other important recreational fisheries, menhaden must be managed sustainably to support their role in the ecosystem,” said Mike Leonard, vice president of government affairs for the American Sportfishing Association. “Allowing the fisheries management experts at the Virginia Marine Resources Commission to manage menhaden is a long-awaited step in ensuring science-based management of the resource. The sportfishing industry is particularly grateful to Governor Northam and leaders in the Virginia state legislature for prioritizing this bill and working diligently toward its passage.”

“There is a growing need for more robust conservation practices in our fisheries – not only with menhaden but all forage fish – and the passage of this bill is an important step towards better recognizing and correcting the harmful impacts overfishing can have on our communities,” said Nicole Vasilaros, senior vice president of government and legal affairs for the National Marine Manufacturers Association. “Protecting menhaden is essential for recreational activities in the Chesapeake Bay and we thank Virginia legislators for taking action to that ensure our marine ecosystems remain healthy for generations to come.”   


About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, or contact us at 763-315-8043.