MRAA, ORR Applaud Zinke’s Secretarial Orders

MRAA and the Outdoor Recreation Roundtable offered enthusiastic support for Secretary of the Interior Ryan Zinke’s recent recognition of outdoor recreation in his Secretarial Orders #3365 and #3366 in a letter.
 
Secretarial Order 3365 creates the position of Senior National Advisor to the Secretary for Recreation.  ORR noted that is the first time in nearly 40 years that the term “recreation” has been used in the title of one of the Department’s senior officials or offices – not since the Heritage Conservation and Recreation Service (successor to the Bureau of Outdoor Recreation) was combined with the National Park Service under President Reagan.
 
The second Secretarial Order, SO 3366, directs bureaus within the Department to: create plans to develop new recreational opportunities or to increase and expand existing opportunities; provide recommendations for improving and streamlining relevant permitting requirements for outdoor recreation providers; and improve the contracting processes for recreation-specific concessioners.
 
The new policy guidance supports coordination and cooperation with all segments of the outdoor recreation industry – including large and small businesses operating on Interior lands and waters under various permits, concessions agreements and other instruments – as well as with states, local governments and tribal and territorial interests while calling for strong intra-departmental collaboration, paralleling current efforts on reorganization.
 
In its letter of support, ORR offered five recommendations: 

  1. That the new National Senior Policy Advisor for Recreation begin monthly “open houses” at Interior for discussions on key outdoor recreation topics;
  2. That the new Made in America Outdoor Recreation Advisory Committee begin its work this summer with a review of the reports required by SO 3366 and development of recommendations for appropriate actions;
  3. That the same new advisory committee regularly gather and review the recreation-related recommendations and reports of other Interior boards, committees and councils in cooperation with the National Senior Advisor for Recreation;
  4. That the National Senior Advisor plan a national coordination meeting for state and key private sector partners of the Department, as announced in the Secretary’s May 2 letter to Governors; and
  5. That the National Senior Advisor for Recreation expedite Department efforts to reduce the burdens facing recreation on Interior lands and waters, including those faced by outfitters, guides, facilitated outdoor recreation providers and concessioners.

Read the full letter here

House Members Introduce Bipartisan Consumer Education Legislation on Risks of Fuel with High Ethanol

Congressman Austin Scott and Congresswoman Lois Frankel, members of the Congressional Boating Caucus, introduced the Consumer Protection and Fuel Transparency Act of 2018. The bipartisan legislation would more clearly label harmful and corrosive E15 ethanol blended gasoline at pumps across the country, which would better protect engines in boats, motorcycles, pre-2001 model year vehicles and outdoor power equipment.

“In Florida, recreational boating is more than just a way of life – it’s an $11 billion industry supporting more than 56,000 jobs,” said Congresswoman Frankel. “This bipartisan bill educates people on their fueling options to keep boats running well, so it’s calm waters all year long.”

“As we are presented with more choices at the gas pump, it is imperative that American consumers know exactly what kind of fuel they are putting into their engines,” said Congressman Scott. “Gas pumps today are riddled with confusing labels that fail to adequately warn consumers of the dangers of fueling small engine equipment with E15. For this reason, with the support of Congresswoman Frankel, I introduced the Consumer Protection and Fuel Transparency Act of 2018. By making fuel pump labels easier to decipher and coordinating public education programs, this legislation can save consumers time and energy at the pumps and avoid headaches and costs down the road.”  

“Thanks to the leadership of Representative Scott and Representative Frankel, American consumers and 141 million recreational boaters will be better insulated from the danger of improperly fueling their boat engines with an unsafe, unreliable and often incompatible fuel option,” said Thom Dammrich, President of the National Marine Manufacturers Association. “E15 fuel is often sold at retail gas stations, and currently 63 percent of consumers assume all products sold at these stations are safe for their engines despite the fact that high ethanol fuel blends are prohibited in boat engines. The Consumer Protection and Fuel Transparency Act of 2018 addresses that challenge head on and will direct the Administrator of the EPA to revise the labeling requirements for fuel pumps that dispense E15, and to develop and execute a public education campaign that expands awareness of the risks associated with E15.”

The Consumer Protection and Fuel Transparency Act of 2018 would require more detailed labeling of gas pumps that dispense E15 fuel, or fuel with a 15% ethanol, 85% gasoline blend. E15 fuel has been determined to not be suitable for small engines in outdoor equipment and non-road products as E15 can cause corrosion, reduced fuel storage, and less engine lubrication resulting in engines to overheat. Examples of impacted equipment include items such as lawn mowers, weed eaters, generators, motorcycles, all-terrain vehicle (ATVs), and boats, among others. E15 can also cause issues for vehicles, especially those produced before 2001.

MRAA and the Boating Industry Cruise Into Washington D.C.

Earlier this month, more than 250 representatives of the recreational boating industry met in Washington DC to discuss the industry’s most important policy issues with members of the US House of Representatives and Senate.

The American Boating Congress (ABC), the marine industry’s premier political and legislative event produced by the National Marine Manufacturers Association and sponsored by MRAA shed a bright light on critical issues impacting the recreational boating industry, such as getting the Modern Fish Act passed, stopping the year-round sale of E15, and jump-starting the marine workforce.

More than a dozen high profile speakers, from members of Congress to members of the Trump Administration, addressed ABC attendees throughout the three-day conference, the largest and most influential group of speakers to date.

The lineup included Administrator of the U.S. Environmental Protection Agency (EPA) Scott Pruitt, U.S. Secretary of the Interior Ryan Zinke, and heads departments such as NOAA (Assistant Secretary of Commerce for Oceans and Atmosphere, Rear Admiral Tim Gallaudet) and the U. S. Coast Guard (Captain Jennifer Williams). Keynoting ABC was Chris Wallace, award-winning journalist and host of FOX News Sunday.

Additional highlights of the week included the conference’s issue workshops, which covered everything from trade and fuel policy to fishing access and jobs, which were designed to help ABC attendees navigate the industry’s most important issues ahead of the conference’s hill meeting’s. Of note was an NMMA and MRAA hosted panel discussion on overcoming the recreational boating industry’s workforce shortage. The panel was timely considering that according to a recent assessment by the MRAA, 21 percent of positions in the recreational boating industry remain unfilled, 59 percent of vacant positions are in service, and 88 percent of the open service positions are technicians.

The core of the American Boating Congress is the interaction between industry representatives and member of Congress. This year, ABC attendees held more than 180 meetings with members of Congress and their staff including Sen. Richard Burr (N.C.), Sen. Dan Sullivan (Alaska), Sen. Bill Nelson (Fla.), Rep. Jimmy Duncan (Tenn.), and Rep. Bill Keating (Mass).

Member Spotlight: Adrian Spiker II

As natural leader with the drive for continuous improvement, Adrian Spiker, of Deep Creek Marina, continues to learn and improve the marina he owns and operates in in McHenry, MD.


Q: How did you get started in the boating industry?

Spiker: My mother had a 10% interest in a marina here on Deep Creek Lake and her partners decided it was time for them to sell.  It was not a profitable or well-run business at that time and the buildings /grounds were run-down. I thought I could turn it around and make a reasonable living at it.  Since it had an existing marina permit, I made the purchase and probably over-paid but it did get me started.

Q: How would you describe your formula for success?

Hard work every day, continuing to keep an open mind to new ideas and continually expanding my education through training courses, seminars and industry groups.  The challenge is to get the new ideas implemented because staff is always resistant to change, but they see me every day at each of our locations and it is my responsibility to lead the entire team.

Q: What would you say is the most interesting decision you’ve made during your time in the boat business?

Borrowing the money to build a new multi-million dollar showroom in late 2006 with the showroom then not being finished for operations until late 2007 – right at the start of the horrible recession.  Luckily, we survived but we had sheer moments of terror.

Q: What are your hopes for our industry?

The boating industry needs to do a better and more consistent job of creating a sales funnel for new boaters—they need to generate more enthusiasm for boating at all levels.
 
Q: What are the 5 things that people may not know about you?

  1. Although I have a degree is business administration, my educational focus was law school.
  2. I love motorcycle racing and still try to participate even now.
  3. I am the “go to guy” at Deep Creek Marina when the mechanics are having diagnostic issues; I personally take the training classes and acquire the necessary certifications.
  4. My family has been natives of Garrett County since it was first settled in the mid-1700’s.  I am an 11th generation native, so……this is my home; I am a local.
  5. My mother was surprised when I did not major in mechanical engineering because when I was 9 years old, I completely disassembled my bicycle in her garage.  She was sure she would never park there again, but I did re-assemble and ride the bike.  I still like to get motors running smoothly, but I sometimes leave a trail of parts behind me.

If you have a nomination for the Member Spotlight section of our newsletter, please send an email to mickaela@mraa.com.

Secretary Zinke Proposes Expansion of Fishing Access At National Wildlife Refuges

Continuing his efforts to increase access to public lands, U.S. Secretary of the Interior Ryan Zinke announced yesterday a proposal to open more than 248,000 acres to new or expanded hunting and fishing opportunities at 30 national wildlife refuges.

Opportunities include places like Hackmatack National Wildlife Refuge in Illinois and Wisconsin, and deer hunting in Philadelphia at John Heinz National Wildlife Refuge being proposed for the first time. The proposal also outlines expanded hunting and fishing opportunities at 136 national wildlife refuges. If finalized, this would bring the number of units of the National Wildlife Refuge System where the public may fish to 312.

“As stewards of our public lands, Interior is committed to opening access wherever possible for hunting and fishing so that more families have the opportunity to pass down this American heritage,” Secretary Zinke said. “These 30 refuges will provide incredible opportunities for American sportsmen and women across the country to access the land and connect with wildlife.”

The U.S. Fish and Wildlife Service’s (Service) proposal would open more new acres to hunting and fishing than in the past and takes steps to simplify regulations to more closely match state hunting and fishing regulations.

Hunting, fishing and other outdoor activities contributed more than $156 billion in economic activity in communities across the United States in 2016 according to the Service’s National Survey of Fishing, Hunting and Wildlife-Associated Recreation, published every five years. More than 101 million Americans – 40 percent of the U.S. population 16 and older – pursue wildlife-related recreation, such as hunting, fishing and birding.

“Ensuring public lands are open for multiple uses supports local economies and provides important opportunities for recreation. Further, this proposal means that families and individuals across our nation will be better able to participate in our nation’s tradition of hunting and fishing. We appreciate Secretary Zinke and the Interior Department for advancing this priority, and we will continue to work to improve access to public lands for our sportsmen,” said Senator John Hoeven.

“Public lands should be open for the public to enjoy,” said Chairman Rob Bishop of Utah. “The Department of the Interior’s latest decision to expand acreage and access for hunting and fishing on wildlife refuges was the right move. Secretary Zinke’s decision will help our economy grow and enable those who hunt and fish to spend more time catching game and less time caught in red tape.”

“North Dakota is a sportsman’s paradise. The decision to expand access to public lands by opening more than 248,000 acres across the nation to hunting and fishing will provide new economic opportunities for local communities as well as open up new areas for anglers and hunters,” said Congressman Kevin Cramer. “For the first time, the J. Clark Salyer and Lostwood National Wildlife Refuges will be open to moose hunting. I commend the Secretary’s decision and look forward to working with the department.”

“Hunters, anglers and shooting sports enthusiasts play a crucial role in funding the management and conservation of North America’s wildlife,” said Service Principal Deputy Director Greg Sheehan. “We are providing sportsmen and women with more access to our national wildlife refuges and streamlining regulations to more closely align with our state partners. And that’s good news for our customers.”

The Service manages hunting and fishing programs to ensure sustainable wildlife populations while also offering other traditional wildlife-dependent recreation on public lands, such as wildlife watching and photography. The Refuge System is an unparalleled network of 566 national wildlife refuges and 38 wetland management districts. There is a national wildlife refuge within an hour’s drive of most major metropolitan areas.

“The proposed expansion of hunting and fishing opportunities through working partnership with the states is a demonstration of Secretary Zinke’s commitment to our nation’s outdoor heritage and the conservation community,” said Virgil Moore, President of the Association of the Fish and Wildlife Agencies and Director of the Idaho Department of Fish and Game. “These efforts reaffirm the tremendous value of quality wildlife habitat and outdoor recreational opportunities, including hunting and fishing, in connecting millions of Americans to the outdoors.”

“We applaud Secretary Zinke and the Fish and Wildlife Service for their continued commitment to increasing opportunities for hunting and fishing within the National Wildlife Refuge System,” said Congressional Sportsmen’s Foundation President Jeff Crane. “We look forward to continuing to work with the Department of Interior on increasing access for sportsmen and women.”

More than 53 million Americans visit refuges every year. National wildlife refuges provide vital habitat for thousands of species and access to world-class recreation, from fishing, hunting and boating to nature watching, photography and environmental education. In doing so, they support regional economies to the tune of $2.4 billion dollars per year and support more than 35,000 jobs.

Under the National Wildlife Refuge System Improvement Act of 1997, the Service permits hunting and fishing along with four other types of wildlife-dependent recreation, including wildlife photography, environmental education, wildlife observation and interpretation, when they are compatible with an individual refuge’s purpose and mission. Hunting, within specified limits, is currently permitted on 337 wildlife refuges and 37 wetland management districts. Fishing is currently permitted on 277 wildlife refuges and 34 wetland management districts.

The Rest of the Story

A question from the MRAA Employee Satisfaction Survey that often receives low scores is: “I am compensated fairly for the work I perform.” You’re probably not surprised by this. But did you know that dealerships that hold regularly scheduled performance reviews tend to have higher scores on this question because they address this issue in their employee discussions?

Naturally, employees tend to focus on their gross or net pay and forget that the dealer is paying for their employment tax, federal unemployment insurance, and other valuable benefits. If the employee is not reminded about this additional compensation, we find that this question stays at the top of the dissatisfaction list. Even those dealerships that excel at delivering on-time performance reviews may be missing a huge intangible called: “Learning Income.” If you want to dig into the meaning of this term and consider how it can benefit your dealership, start with this blog written by 2016 Marine Dealer Conference & Expo keynote speaker Josh Linkner.

Performance reviews don’t need to be a hassle that managers and employee work to avoid. They are a great chance to review some of the more delicate areas that are required to keep employees engaged and loyal to your dealership. These meetings are also a terrific time to review and update job descriptions by “engaging” the employee in the conversation.


Don’t have a performance review process? MRAA Members, check out our 10 Tips for Marine Dealership Performance Reviews.

Cultivating Communities

Imagine walking into a room full of friends who share your best interests and are confident that you are invested in their best interests. What does that feel like? I liken it to walking into a room full of trust, learning and support.

That is the feeling I had when I walked into the Sunset meeting room in Rhode Island where the National Marine Trades Association Council met May 15-18. The marine industry has so much to share with each other and when we support the work we are all invested in, we cultivate community that results in collaboration and excellence. We do this on an association level at MRAA because we feel that we need to be united as an industry to fight the challenges that we all face, like the workforce shortage issue and getting new boaters on the water.

Turning this around, how can dealerships cultivate communities in their local area and is it worth the energy, and possibly financial, investment? Absolutely, it is worth it and the results of crafting a community around your company has dividends that will pay for years.

Creating spaces for people who live in your market to come out to an event that you put on or are present at to show investment in enriching the community will increase visibility for your brand and demonstrate your commitment to the people who live in your area. By partnering with your local marine trades association or your city’s chamber of commerce, you will increase your visibility to your market and show your investment to the community.

Partnerships with local groups to cultivate community could increase your access to potential buyers and employees. Putting your dealership brand out in front of the community, investing in children’s activities and your brand’s impact will holistically increase. For example, touch-a-boat events are targeted at getting children out and interested in learning about boats and boating. What do children bring with them? Adults! Those adults could be your prospect customers and potential employees.

Say YES to Amendment 43 – Limited 2018 South Atlantic Red Snapper Season

NOAA Fisheries is considering new regulations that would open the door for a 2018 limited season for red snapper in the South Atlantic. Called Amendment 43, it would allow recreational anglers to harvest one red snapper per person per day. Fishing would be allowed on weekends only and the season start and end dates would be announced if the amendment is approved.

The South Atlantic red snapper stock has increased in abundance over the last several years at an even faster rate than predicted. All signs point to a quickly rebuilding fishery. By allowing a limited season, the amendment will reduce the socio-economic hardships experienced by fishermen and fishing communities while continuing to rebuild the fishery. It would also provide much needed harvest and discard data for stock assessments.

Tell NOAA that you support Amendment 43 and a limited 2018 red snapper season in the South Atlantic. TAKE ACTION HERE.

Industry Gathers in DC for American Boating Congress

Starting today, MRAA and other representatives of the recreational boating industry will convene in Washington DC for the annual American Boating Congress. ABC is the industry’s primary political and legislative gathering, where all sectors of recreational boating work for three full days to present a unified front to congress on the critical issues impacting our industry. Top issues this year will include addressing the workforce crisis in the marine industry, getting the Modern Fish Act passed, and stopping the year-round sale of E15.

Read more about the ABC program here: http://www.nmma.org/government/abc

Regardless of whether you are or are not registered to attend, participating in our digital conversation will help elevate our policy priorities to Member of Congress. We encourage you to engage with us on social media and help spread the word about the most important issues facing the recreational boating industry. You can access sample tweets and posts, images and videos here.

Make sure to use the hashtag #ABC2018 and share the link above with your entire team. Elected officials and their staff pay close attention to social media, and engagement from your entire team will strengthen our advocacy. 

MRAA, NMMA, RIMTA publish Guide to Growing the Workforce

Marine industry guide seeks to serve as a roadmap for empowering employers.

Today, as the result of a yearlong collaborative effort, the Marine Retailers Association of the Americas, the National Marine Manufacturers Association and the Rhode Island Marine Trades Association announce the release of “10+1 Strategy: A Marine Industry Guide to Growing the Workforce.”

Endorsed by 25 national, regional and state trade associations, the “10+1 Strategy: Marine Industry Guide to Growing the Workforce” represents an industrywide business plan in the form of an all-new, instructive document designed to help address the workforce challenges currently facing the marine industry. Commissioned as a result of a joint board meeting between the MRAA and NMMA boards of directors and authored by Wendy Mackie and her expert team at the Rhode Island MTA, the guide features 10 specific strategies intended to cultivate a unified approach toward building our workforce, as well as a “plus 1” strategy that calls for the hiring of a national workforce coordinator to spearhead the industry efforts.

“This comprehensive, 30-page document provides action-oriented, solution-based approaches, in addition to myriad resources that we hope provide clear direction for the successful growth of our industry’s employers,” said Matt Gruhn and Thom Dammrich, presidents of the MRAA and NMMA, respectively, in a joint statement. “Our sincere gratitude to Wendy Mackie and her team at RIMTA for dedicating their years of knowledge, expertise and understanding of the critical issues behind the workforce challenges to the creation of this plan.”

Underpinning the 11 strategies are nearly 90 specific tactics and more than 20 individual resources that can be implemented and used by national, regional and state trade associations as well as industry employers. The guide seeks to serve as a roadmap for employers to begin taking matters into their own hands, wherever they are and whatever their existing support or budget limitations may be.

“This plan provides a strong response to the issues impacting our industry’s employers,” added Mackie, who is the CEO of RIMTA. “What we are most proud of is that it provides real-world, actionable solutions and empowers our employers to begin using the recommended tactics today. For boating to be successful in the economy, now and into the future, we must build a workforce that will allow for growth, success and sustainability. We believe we’ve taken an enormous step in that direction with the publishing of this Guide.”
 
The 10+1 Strategy includes the following focal points. For full insight into the guide, its strategies, tactics and useable resources, download it here.

  1. Train the Trainer Programming
  2. Professional Development Series for Employers and MTAs
  3. Increase Career Awareness
  4. Support Initiatives in K-12 Schools
  5. Align with Industries Seeking Workers with Similar Competencies
  6. Generate a Library of Effective Program Models and Standardize for Replication
  7. Aggregate Industry Data
  8. Communicate and Distribute Information
  9. Advocate for Funding
  10. Cultivate Regional Employer Collaboratives

+1 Hire a National Workforce Development Coordinator

The “10+1 Strategy: A Marine Industry Guide to Growing the Workforce” is endorsed by the American Boat & Yacht Council; Association of Marina Industries; Boating Industries Association of Upstate New York; Boating Trades Association of Metropolitan Houston; Boating Trades Association of Texas; Connecticut Marine Trades Association; Empire State Marine Trades Association; Lake Erie Marine Trades Association; Maine Marine Trades Association; Marine Trades Association of Maryland; Massachusetts Marine Trades Association; Marine Industry Association of Central Florida; Marine Industries Association of South Florida; Michigan Boating Industries Association; Marine Trades Association of New Jersey; Marine Retailers Association of the Americas; National Marine Distributors Association; National Marine Manufacturers Association; Northwest Marine Trades Association; Rhode Island Marine Trades Association; U.S. Superyacht Association; Southwest Florida Marine Industries Association; Tampa Bay Marine Industries Association; Virginia Marine Trades Association; and Wisconsin Marine Association.

“Confronting the future of workforce development in the marine industry is no simple task,” the publication’s authors conclude in its executive summary. “Through the steps provided, this collaborative plan intends to turn the challenge of engaging and retaining productive employees into a collective pathway that can lead us to strengthen our industry identity and cultivate a successful business environment for all. We look forward to joining you on this journey of opportunity.”