“In response to MDCE attendees’ requests for more dealer-to-dealer education, we are adding a brand new Dealer Case Study to each of the four tracks: Leadership, Sales, Service Plus and Marketing,” Liz Walz, vice president of the Marine Retailers Association of the Americas, said. “This is one of many ways MDCE 2016 will give marine retailers the opportunity to learn from each other’s experience.”
Interested candidates will complete the five-question MDCE Call for Dealer Case Studies online application form, available at www.mraa.com/page/dealercasestudy. MDCE staff will review the submissions, considering such factors as innovation, educational value, potential for widespread application and marine retail results. Four dealers will be selected for this opportunity (one for each of the MDCE Educational Tracks) and notified by no later than Sept. 1, 2016.
The 2015 MDCE featured more than 4 percent growth in retail attendance, a 21 percent jump in Pre-Conference Workshop registrations and a sold-out Expo Hall with more than 100 exhibitors.
A total of 1,147 marine industry professionals from throughout North America and as far away as Australia traveled to Orlando last November for MDCE, which is co-produced by Boating Industry magazine and the MRAA.
The Go-Giver: A Little Story About A Powerful Business Idea
The Go-Giver: A Little Story About A Powerful Business Idea
by Bob Burg and John David Mann
Recommended by:
Jason Clemons, Owner
Clemons Boats
Briefly summarize The Go-Giver and talk a bit about some of the main ideas fellow dealership/marina owners might find valuable.
The premise of the Go-Giver is simple — but something much easier said than done! I feel like the book illustrates a very important idea in that the world is a reciprocal place. If these principles are used in your business, you will succeed at a higher level. The main ideas in the book are based on the five laws of stratospheric success, which are:
- The law of Value – Your true worth is determined by how much more you give in value than you take in payment.
- The law of compensation – Your income is determined by how many people you serve and how well you serve them.
- The law of influence – Your influence is determined by how abundantly you place other peoples’ interests first.
- The law of authenticity – The most valuable gift you have to give is YOURSELF!
- The law of receptivity – The key to effective giving is being open to receiving.
I believe everyone should read this book for themselves, but the general idea is to provide more value to everyone you touch in life than what you expect to get — and in turn you will get all that you are open to receiving!
Let’s face it, finding a bunch of negative experiences in the marketplace is easy, and you probably can’t think of the last time you received GREAT service.
It is not hard to stand out today, and if you read this book and go by its principles, I do not see how your business wouldn’t profit. This goes from how you treat employees at work all the way to how you treat your spouse at home. Give more – expect less – and you will receive more than you expected. Become a Go-Giver.
How did you come across The Go-Giver and what made you decide to give it a read?
I have had the book recommended to me by several people, but I bought it after it was discussed by Gary Vaynerchuck in a video blog he did at some point. Gary is all about giving value to the market, and if its good enough for Gary-Vee its good enough for me!
I try to always write down suggestions when a speaker brings up a great book. When the seminar or video is over, I order the book before I get busy and forget.
Did you find the book easy/fun to read? Or was it more analytical and data driven?
I loved the book’s format and the way in which it was written. It is not a data-driven book and is written in a story-like fashion, which was a great way (in my opinion) to get the point across. The book tells a story about a man who goes on a mental journey and learns about this powerful business idea along the way.
This is a fairly short book that I read all the way through on a plane ride — and it struck me as very powerful. I see it as a book I will reference over and over throughout my career.
How many business books do you typically read during the course of a given year and where does The Go-Giver rank as far as usefulness and relevance?
My goal is to read 52 books this year, and as of right now I am behind a week or two. Last year I read 24, but I truly believe if you aren’t growing, you are shrinking.
I feel this principle is true in your personal life and business life. You are either retreating or moving forward; standing still is retreating! Since that is a core belief of mine, I feel like reading is essential to personal growth, and I put a high standard on it. The biggest CEO’s in the country are said to read over 60 books a year and they are also said to make 300 percent more income than the average U.S. citizen.
I don’t know if that is accurate or not, but I plan to err on the side of caution and keep reading!
The Go-Giver is a top 10 book in my library for sure, maybe even top 5!
What question(s) would you ask the authors, Bob Burg and John David Mann, if you had a chance to meet for coffee or lunch?
That is a tough one! I think they did an excellent job in getting the point across for sure. My biggest curiosity is if anyone they know has tried to follow the book since it was written and achieved stratospheric success by following its principles and if they let them know about it.
There has to be some wonderful success stories out there. I’d love to hear about them.
Member Spotlight: Old Friends, New Business Partners Forecast Robust ’16
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Jake says working at Oak Hill has been the only job he’s ever had, advancing his way from teenaged gas dock attendant to showroom sales manager and finally the captain’s chair; Tim returned to Iowa after completing vocational school and launching successful endeavors in Florida as both a lead service technician and independent shop owner.
Jake and Tim recently sat down to chat a bit about a variety of topics, including the general business climate, the shortage of qualified marine technicians and their emphasis on training a new generation of Oak Hill team members.
Jake: We’re excited, and our outlook is pretty much the same as it was last year: we think it’s going to be a real good season. Maybe even a little bit better. We’re not looking for huge growth, but our opportunities are coming in service, storage and obviously everyone wants to grow their sales.
Tim: We’re very fortunate here. We have four technicians who work together great and care about the business. They help each other, stay up-to-date on schooling and are just absolute rock stars. We’ve run lean at times, though, and went with three technicians for a while when we knew we needed four.
So, I guess if there’s advice that I have for dealers around the country, it’s to create a culture within your dealership that makes it a place people want to work. I really think you can place your dealership ahead of others if you’re known as a place people want to come and work. If dealership principles focus on their service department and make it a place people want to go — you’ll get top talent.
Tim: We don’t skimp on education at all. If there’s something we need to go to, we send everyone. It’s not, “hey, we’re going to have one guy go to outboard school because we need an outboard certification.” No. Everybody in the shop needs to know what’s going on and have an opportunity to benefit themselves and have more opportunity within the dealership.
Jake: You’ve got to want as an owner or manager for your team to do well and stay educated. The culture we create here is for our team to want to be the best. They want to go to school and be the most educated out there. Again, it starts with the culture.
Tim: When we talk to other dealers, it’s almost comical how smooth things run here. It works very, very well. We don’t have those issues. On the flipside, whenever people ask me about an in-depth sales question on volume or this or that, I can say, “hey Jake, what are we doing in sales again?” I don’t have to worry about it. Jake has everything covered over there and vice versa.
News from West Marine: April 2016
West Marine’s BlueFuture Program Launches World Oceans Day Bag Design Contest
West Marine, the world’s premier Waterlife Outfitter, has announced the launch of an exciting new competition for fledgling young artists through its BlueFuture Program, aimed at supporting youth-based initiatives on and around the water. It’s called the World Oceans Day Bag Design Contest, and not only will it support the company’s nonprofit BlueFuture Fund, it also will allow young people to inspire others through their own unique artistic vision.
Starting April 8, West Marine’s BlueFuture Program is inviting children ages 5-12 and teens ages 13-18 to submit original artwork inspired by the 2016 World Oceans Day theme — Healthy Oceans, Healthy Planet. Youth artists may use a variety of media and techniques, including painting, drawing, printmaking and digital illustration.
A panel of West Marine judges will review entries by age group and choose a winner in each of the two categories. Entries will be judged on originality, interpretation of the theme and technical skill based on age. Both pieces of winning artwork and the artists’ signatures will appear on reusable, eco-friendly bags, which will be available for purchase in select West Marine stores across North America starting Wednesday, June 1, at a cost of $5 each. All of the proceeds generated from bag sales will be donated to the BlueFuture Fund, which serves to fund grants for youth-based organizations dedicated to getting kids on and around the water in recreational and educational capacities.
Each winner of the World Oceans Day Bag Design Contest also will receive a $250 West Marine gift card as a special thank you.
“To enter the contest, a parent or guardian may simply help their young artist fill out our online submission form, which can be downloaded at www.westmarine.com/worldoceansday, and mail that in to West Marine along with the artwork,” says Lindsey Johnson, West Marine’s Director of Communications. “We’re eager to see how the World Oceans Day theme inspires our country’s young artists and, in turn, how they express themselves to inspire the world.”
To commemorate World Oceans Day, all proceeds from bag sales June 1-8 will be donated to West Marine’s nonprofit BlueFuture Fund, which will be gearing up for its fall grant cycle. BlueFuture provides much-needed funding to community-based, nonprofit organizations across North America that are dedicated to fostering youth waterlife adventure, education and stewardship.
World Oceans Day Bag Design Contest submissions will be accepted until 5 p.m. Pacific Time Friday, April 22, and winners will be announced prior to June 1.
For more information about the contest and to submit an entry, visit http://www.westmarine.com/worldoceansday. And to learn more about West Marine’s 2016 BlueFuture grants, and for detailed information about the company’s BlueFuture initiative and how you can help, visit www.westmarine.com/BlueFuture.
Winners of “Do It YourSelfie” Social Media Contest
West Marine, the world’s premier Waterlife Outfitter, today announced winners of its annual “Do It YourSelfie” social media contest. From March 2-29, West Marine asked boaters prepping for the 2016 boating season by tackling DIY boat projects to take photos of their work in progress and post them to Instagram and Facebook with the hashtags #diyselfie and #westmarine.
West Marine’s photo contest judges reviewed selfie photos of boaters doing everything from tackling a leaky head, to bottom-scrubbing, to installing new electronics and picked their five favorites. Each winner will receive a $100 West Marine gift card to help outfit his or her boat this season and enjoy life back on the water.
The 2016 West Marine Do It YourSelfie winners are:
- Timothy D. — Instagram (@daleo56)
- Jared N. — Instagram (@thetravelingalaskanx)
- Lynette S. — Facebook
- Allan B. — Instagram (@thunderguides)
- Chris C. — Facebook
“We’re thrilled to see how responsive and creative our customers are when it comes to our social media contests,” says Deb Radcliff, West Marine Senior Vice President, Marketing. “The Do It YourSelfie promotion clearly demonstrated our customers’ eagerness to get back on the water and share their efforts with fellow boaters and water enthusiasts. We’re delighted at this year’s contest response and wish everyone well as they hit the water this summer and make new amazing moments with friends and family.”
DIYers looking for advice and inspiration can turn to West Marine’s Spring Prep Headquarters located at www.westmarine.com/spring-prep. The online center includes tips and guides for many of the most popular boating projects, including bottom painting, hull repair, topside care and teak varnishing. In-depth features examine issues such as the importance of selecting the right anode to prevent galvanic corrosion, and how to estimate the amount of paint you’ll need to complete painting projects.
For more information on these and dozens more of the most popular DIY boat projects, visit www.westmarine.com/spring-prep.
West Marine Brings Pros to First-Ever Marine Electronics Expo
Four of the country’s leading fishing personalities will be on hand in select West Marine stores April 8-9 to answer customers’ questions and provide their own tips and tricks for making the most of their marine electronics during West Marine’s first-ever Marine Electronics Expo.
Customers in select West Marine markets should swing by participating Marine Electronics Expo stores this weekend to take advantage of the unique opportunity to meet the following regional fishing celebs:
• Capt. George Gozdz — Host of “Reeltime Florida Sportsman”
• Capt. C.A. Richardson — Host of “Flats Class TV”
• Capt. Chris Wittman — Host of Wild “Instinct Outdoors”
• Capt. Frank Crescitelli — Host of “The Fin Chasers”
During the inaugural Marine Electronics Expo, West Marine customers can shop the latest marine electronics from top brands like Garmin, Raymarine, Lowrance, Simrad, Shakespeare, ICOM, Fusion, Uniden, and more and have representatives from these top vendors onsite to answer their questions and demonstrate functionality of the newest technologies. The above-mentioned fishing pros will make appearances at specific times in select stores and are eager to share their personal tips, tricks and stories — and even sign autographs for eventgoers.
“We’re excited to bring this inaugural event to life for our customers at participating West Marine stores,” says Vince Allen, West Marine Senior Director, Creative Services and organizer of the Marine Electronics Expo. “West Marine is a leader in marine electronics, and we’ll be showcasing our vast Associate knowledge and leveraging the help of today’s top vendors and popular angling celebrities to help customers understand the latest technology and make the most of their marine electronics purchases.”
West Marine’s Marine Electronics Expo will take place in eight stores representing four key markets across the U.S., including the Northeast, Southeast Florida, Southwest Florida and Southern California. Participating stores include:
• Old Saybrook, Connecticut
• West Islip, New York
• Fort Lauderdale, Florida
• North Palm Beach, Florida
• Fort Myers, Florida
• St. Petersburg, Florida
• Newport Beach, California
• San Diego, California
Capt. Gozdz will appear in West Marine’s North Palm Beach, Florida, store from 1-2 p.m. on Friday, April 8; Capt. Richardson will be in the St. Petersburg, Florida, store from 11 a.m.-12 p.m. on Saturday, April 9; Capt. Wittman will make an appearance at the Ft. Myers, Florida, store from 11 a.m.-12 p.m. Friday, April 8; and Capt. Crescitelli will be onsite at West Marine’s West Islip, New York, location from 12-1 p.m. Friday, April 8.
In addition to onsite fishing pros, the Marine Electronics Expo features a full slate of seminars in each participating West Marine location that cater to everything from understanding 3D sonar and extending WiFi/cell coverage, to stereo selection and how you can properly rig your kayak for fishing.
To review the full seminar schedule and for information about the latest and greatest marine electronics brands, visit West Marine’s Marine Electronics Expo Learning Center.
To learn more about West Marine’s electronics products and vendors, or for a complete schedule of events happening in participating Marine Electronics Expo stores April 8-9, visit westmarine.com/expo.
About West Marine
Each person has a unique connection to the water. At West Marine (westmarine.com, NASDAQ: WMAR), our knowledge, enthusiasm and products prepare waterlife adventurers to foster that connection and explore their passions. With more than 260 stores located in 38 states and Puerto Rico and an eCommerce website reaching domestic, international and professional customers, West Marine is recognized as a leading Waterlife Outfitter for cruisers, sailors, anglers and paddlesports enthusiasts. Since first opening our doors in 1968, West Marine associates continue to share the same love for the water as our customers and provide helpful advice on the gear and gadgets they need to be safe and have fun.
Submit Your Comments on National Recreational Boating Safety Program
Each year, approximately 650 boaters die and thousands are injured in recreational boating accidents. To coordinate efforts to prevent future deaths and injuries of recreational boaters, the U.S. Coast Guard is working with stakeholders of the recreational boating community to develop a strategic plan and wants your input.
Use the links below to view the 2017-21 RBS plan and find instructions on how to submit your thoughts on its contents.
- http://www.regulations.gov
- https://www.regulations.gov/#!documentDetail;D=USCG-2016-0074-0002
- Public comment period will remain open until April 20, 2016
- Additional information on the RBS can be emailed to: StrategicPlan2017-2021@uscg.mil
From the U.S. Coast Guard: Chapter 131 of Title 46, U.S. Code, requires the Secretary of Homeland Security to carry out a national recreational boating safety program and the Secretary has delegated that authority to the Coast Guard. [1] Each year, approximately 650 citizens die and thousands are injured in reportable recreational boating safety accidents.
To coordinate efforts to prevent future deaths and injuries of recreational boaters, the Coast Guard is working with stakeholders of the recreational boating community to develop a strategic plan.
This plan contains specific initiatives to increase life jacket wear rates, decrease boating under the influence, and increase boating knowledge and skills and other prevention efforts. The Coast Guard seeks public comment on this draft plan, specifically for policy actions and supporting data that may help prevent future deaths and injuries.
Registration Opens for MDCE 2016
Marine Dealer Conference & Expo when registration kicks off on April 1. All month long, marine retailers and their teams will save $50 per person off the Full Conference Retail Registration Rate, with members of the Marine Retailers Association of the Americas eligible to receive an additional $75 discount for a total savings of $125 per registration.
MDCE comes to life online at MarineDealerConference.com, where prospective attendees can learn more about the event and register. During the registration process, MRAA members will be asked to first log in using their username and password in order to capture member discounts.
The 2015 edition of MDCE was among the most successful conferences to date, with a total of 1,147 marine industry professionals from throughout North America and as far away as Australia traveling to Orlando. In all, 238 marine dealerships representing 875 separate locations attended last year’s conference, 40 percent of which were attending for the first time. More than 90 percent were MRAA members.
The 2015 MDCE sported a sold-out Expo Hall with more than 100 exhibitors representing almost every sector of the pleasure boating industry and filling more than 40,000 square-feet of exhibit space.
About the Marine Dealer Conference & Expo
The marine industry’s only dealer-specific educational conference, MDCE offers an in-depth lineup of educational topics, a full-featured expo hall and a series of fixed networking opportunities, all of which are designed to help marine dealers connect with and learn from others who can foster their success. MDCE is co-produced by MRAA and Boating Industry, and it features Educational Tracks, Pre-Conference Workshops, Opening and Closing Keynote Presentations, and Learning Labs. The 2016 event will take place Dec. 5-8 at the Orange County Convention Center and Rosen Centre Hotel in Orlando, Fla. For more information, visit MarineDealerConference.com.
MRAA Joins Coalition Supporting Outdoor Recreation Satellite Account
Funding for the initiative would ensure better assessment of the economic significance of programs and policies with the jurisdiction of the Departments of Agriculture and Interior. The letters voiced strong support for a recent statement issued by the Federal Recreation Council, which concluded ORSA would “directly and efficiently benefit both the private and public sectors, including the outdoor recreation industry and business interests.”
American Recreation Coalition
March 23, 2016
Honorable Lisa Murkowski, Chairman
Honorable Tom Udall, Ranking Member
Subcommittee on Interior, Environment and Related Agencies Committee on Appropriations
United States Senate
Washington, DC 20510
Dear Senators Murkowski and Udall:
We request your action in the FY17 budget to fund the creation and operation of an Outdoor Recreation Satellite Account (ORSA) to better assess the economic significance of programs and policies under the jurisdiction of your subcommittee, chiefly within the Departments of the Interior and Agriculture.
The nation’s public lands and waters play an essential role for the recreation industry. Virtually all Americans participate in some form of outdoor activity at these places. This activity results in an estimated $650 billion in annual expenditures on RVs and boats, lift tickets and entrance fees, fishing and hunting licenses and surfboards, campground fees and OHVs – and much more. Expenditures on recreation create manufacturing jobs, jobs in retailing and repairs, lifeguard posts at public beaches and guide jobs in the backcountry, jobs at insurance firms and hotels. Federal agencies host more than a billion recreation visits and now tout the direct contributions to local and national economies. The National Park Service claims ten dollars in spending for each dollar it receives in appropriated funding. The Forest Service notes that its lands supply an estimated 60% of all downhill ski and snowboarding activity, all at privately built and operated ski areas.
Many of those signing this letter regularly collect and make available very useful data on the economic activities associated with a specific recreation industry. But this data is not standard in format and often fails to capture the full array of spending linked to recreation activity. A trusted, comprehensive report is needed.
The leadership of the federal agencies most active on recreation is represented on a multi- departmental body called the Federal Recreation Council (FRC). That Council has made the creation of a Recreation Satellite Account by the Bureau of Economic Analysis its highest priority. Creation of the account is, by national standards, very reasonable. The Department of Commerce, which has recently created similar satellite accounts for the arts, and for travel and tourism, estimates that the account can be in place in three years or less at a cost of approximately $3.5 million.
We endorse a recent statement by the FRC:
“ORSA will directly and efficiently benefit both the private and public sectors, including the outdoor recreation industry and business interests, as well as the public policy community, by providing a ready means to assist in the evaluation of policies, programs, grants and other support or development tools. Creating the satellite account presents an opportunity for detailed and defensible data to inform decision making, improving governance and long-term management of public lands and waters.”
The ORSA information is vital to making good choices in allocating federal funds through the budget process – for your very committee to make strategic decisions. Yet currently available information is not from the best possible public sources. Rather it has been created on an irregular basis by the recreation industry itself.
Yet the implementation of this account is in limbo. Although the funds are a very small portion of existing federal recreation program funding approved every year by your subcommittee – and about 1% of existing federal recreation fee collections – the money does compete with other popular recreation expenditures.
We call upon the Congress to invest immediately in creating the Outdoor Recreation Satellite Account as a vital tool in assessing federal program priorities and benefits. We ask that this be done in a way which does not impact highly popular recreation services, but instead as a vital part of effective governmental program management activities.
We urge that the FY17 budget provide for complete implementation of the Outdoor Recreation Satellite Account on a priority basis. The path forward is clear. Congressional action recently created and funded an Arts and Cultural Production Satellite Account. Similarly, a Travel and Tourism Satellite Account has been recently created. The data is already being collected. It simply needs to be organized so it can be appropriately aggregated from traditional reporting accounts.
Thank you for your consideration of this request.
Sincerely,
Derrick A. Crandall, President
American Recreation Coalition
Michael Nussman, President
American Sportfishing Association
Jay McAninch, President and CEO
Archery Trade Association
Paul Bambei, President
ARVC – National Association of RV Parks and Campgrounds
Brad Gross, Chair
Association of Marina Industries
Margaret Podlich, President BoatU.S.
Geoff Baekey, Managing Director
CHM Government Services
Mary Ellen Sprenkel, President
The Corps Network
Ed Klim, President
International Snowmobile Manufacturers Association
Matt Gruhn, President
Marine Retailers Association of the Americas
Tim Buche, President
Motorcycle Industry Council
John Johnson, Executive Director
National Association of State Boating Law Administrators
Domenic Bravo, President
National Association of State Park Directors
Thom Dammrich, President
National Marine Manufacturers Association
Terry MacRae, Chairman
National Park Hospitality Association
Barbara Tulipane, President
National Recreation and Park Association
Michael Berry, President
National Ski Areas Association
Amy Roberts, Executive Director
Outdoor Industry Association
Phil Ingrassia, President
Recreation Vehicle Dealers Association
Frank Hugelmeyer, President
Recreation Vehicle Industry Association
Nick Sargent, President
SnowSports Industries America (SIA)
Ron Christofferson, President
States Organization for Boating Access
First Approval Source, MRAA Partner on Virtual Training
MRAA Retail Members can now access complimentary finance and insurance courses at MRAATraining.com
First Approval Source, a provider of consulting and finance & insurance outsourcing to marine dealers, has partnered with the Marine Retailers Association of the Americas to offer finance and insurance education exclusively to MRAA Retail Members via the association’s Interactive Virtual Training System.
The first of the monthly courses to be offered to MRAA Members — Creating F&I Performance Goals — is now live at MRAATraining.com. In it, First Approval Source COO Myril Shaw discusses the most important F&I benchmark, customer penetration rates for F&I products, the F&I Department’s contribution to the bottom line and how to manage F&I expenses.
“First Approval Source is deeply committed to serving the marine retail community through training,” says Liz Walz, vice president of the MRAA. “We are thrilled to be able to work with Myril and his team to provide our members with a consistent flow of new finance and insurance education.”
The F&I Training Series has been made available to MRAA Members on a complimentary basis, thanks to the support of Norman Spencer Marine Insurance.
About First Approval Source
Since January of 2012, First Approval Source has been helping dealers increase their profits while satisfying the financing requirements of their customers. A leader in customer service and customer satisfaction, the First Approval Source team is known among the dealer community for its quick, flexible, responsive and focused service as an outsourced F&I provider and consultant. First Approval Source recognizes that more and better qualified leads result in more unit sales. Once its team has helped drive an increase in unit sales, then their attention turns to helping deliver more profit per unit. For more information, visit www.firstapprovalsource.com.
About Norman Spencer Marine Insurance
Norman Spencer Marine Insurance provides marine industry leading insurance services to clients and insurance buyers nationwide. Endorsed as the provider of insurance services to MRAA Members since 1988, their products include dealer insurance, manufacturer insurance, marina insurance and consumer boat/yacht insurance. For more information, visit www.norman-spencer.com.
About Marine Retailers Association of the Americas
The Marine Retailers Association of the Americas is the only North American association dedicated to furthering the interests of boat and engine dealers and other marine-related retailers throughout North America. Under the umbrella of MRAA Rewards, the MRAA offers a host of cost-saving, revenue-generating, business-improvement, and professional-development benefits exclusively for its members. MRAA is the united voice of marine retailers. For more information, visit www.MRAA.com.
SeaDek Inks MRAA Partner Membership
SeaDek Marine Products, a manufacturer of non-skid boat decking, has finalized an agreement to join the Marine Retailers Association of the Americas as a Partner Member.
“Having a respected marine manufacturer like SeaDek onboard as MRAA’s newest member signifies the value of benefits enjoyed by suppliers from coast to coast,” MRAA President Matt Gruhn said. “We greatly appreciate the support and partnership SeaDek offers as our newest member.”
SeaDek products are available in a wide variety of thicknesses, colors and textures, and their fully customizable products provide traction and comfort when wet or dry. With a wave of new products in the queue, SeaDek says it is poised for growth in 2016 and beyond.
“We’ve worked hard to develop a selection of innovative and functional products for boaters of every kind,” Jason Gardner, co-owner and SeaDek’s VP of marketing, said. “We’re pleased to join MRAA and look forward to playing an active role in an organization with such a long history of supporting boat and marine dealers.”
Gardner went on to cite SeaDek’s new Dual Density Helm Station Pad as an example of the company’s commitment to material innovation and new product development — and the first of many unique products SeaDek plans to release in the coming months and years.
As a Partner Member of MRAA, SeaDek will now enjoy a robust menu of exclusive benefits and joins a growing list of premier suppliers and manufacturers wishing to support their dealership communities through partnerships with the MRAA. A complete list of partner benefits can be found here.
Headquartered in Rockledge, Fla., SeaDek has spent the last decade developing innovative, non-skid decking solutions for the marine industry. SeaDek’s closed-cell EVA pads are formulated to withstand the rigors of even the most unforgiving marine environment, and all pads are installed using 3MTM pressure sensitive adhesive.
More than 50 manufacturers, suppliers and retailers are current MRAA partners.
