Chasm between Certified and non-Certified marine dealers continues to grow, 2015 data says
Measuring customer satisfaction in nine key areas, the 2015 National Marine Manufacturers Association’s Customer Satisfaction Index again draws a clear distinction between Certified and non-Certified Dealers. Steve Pizzolato, founder and CEO of AVALA Marketing Group, which gathers and evaluates data for the annual NMMA CSI numbers, says the correlation between Certification and improved customer satisfaction grows stronger each year.
The largest, and what Steve says is the most important, gap in the 2015 numbers can be found in the “overall dealer” category, where Certified Dealerships received a cumulative score of 91.3 compared to 88.4 registered by non-Certified businesses. The +2.8-point chasm is the largest seen in the category since data compilation began.
One of the MICD Program’s top priorities, Moseley added, is to keep customers happy with their experience at the retail level so dealerships perform better in the marketplace. Certified Dealers are required upon entering the MICD Program to track sales and service processes as a key approach to ensuring a positive customer experience. When areas where customers indicate they are less satisfied are isolated, the MICD Program has processes in place to help dealers easily and quickly address these areas of concern to ultimately improve satisfaction and sell more boats.
About 55 marine manufacturers voluntarily participated in the recent AVALA data collection, up about 10 percent from 2014.
MRAATraining.com, which features more than 30 modules on the topics that matter most to marine dealers.
“If you make it easy for a customer to buy, you improve the chances of the purchase significantly,” Sam said.
With the purchase of Hitting & Blocking: The Fundamentals of Sales, dealers gain 12-months of access to all nine course chapters for up to 25 team members. The MRAA virtual training system offers the ability for subscribers to train from any Internet-enabled desktop or mobile device, 24 hours a day, seven days a week. Managers can use the system to assign courses, track employee training and monitor their performance.
One of the highest rated presenters at the annual Marine Dealer Conference & Expo (MDCE), Sam is a 20 Group moderator, offers consulting and dealership training, and recently launched Sam’s Watersports Dock, a virtual training portal for marine retailers.
“At MRAA, we get fired up by the chance to make a difference in the lives of dealers and their customers,” added Liz. “So does Sam and his team. That’s why we’re so excited to expand our relationship.”
This new course is part of a continually growing MRAA virtual training library, which now includes sessions from the 2014 and 2015 MDCE, education from leading experts both inside and outside the boating business, as well as webinars and other courses available free to MRAA members. Visit MRAATraining.com and sign in with your MRAA member username and password to learn more.
The following post discussing the Renewable Fuel Standard (RFS) was originally published online by the Center for Regulatory Solutions and appears here with permission.
This week’s Senate Committee on Environment and Public Works oversight hearing on the Renewable Fuel Standard (RFS) could prove uncomfortable for a number of Democratic members who have had a tough time dealing with the environmental impacts of the corn ethanol mandate. A review of the positions held by members of the committee over the past decade reveals surprising results with many of the most prominent members flipping their positions over the years.
For example, the ranking member of the Senate EPW Committee, Senator Barbara Boxer, once an avid foe of the corn ethanol mandate, now vigorously defends it, despite a Center for Regulatory Solutions (CRS) report showing that the mandate imposes a $42 billion fuel tax on her home state of California. Meanwhile, Senator Carper (D-DE), ranking member of the Subcommittee on Clean Air and Nuclear Safety, went from being an ethanol promoter to raising the alarm about corn ethanol’s impact on climate change. Perhaps most interesting is Vermont Senator Bernie Sanders (D-VT), now in the race for President. He has also flipped his position in time for the presidential campaign, moving from an opponent of ethanol to a vocal supporter, while an economic analysis conducted by CRS last fall found that ethanol costs the New England economy $20 billion.
Meanwhile, outside of Washington, the environmental case against corn ethanol has only grown stronger. Environmental activist Bill McKibben from Vermont has said, “Ethanol is the worst idea of all time.” Former Vice-President and green leader Al Gore called ethanol a “mistake.” The Sierra Club and Environmental Working Group have said for years that the RFS is causing greater harm to the environment than gasoline. A recent report by researchers from the University of Tennessee, amongothers, found that ethanol’s lifecycle greenhouse gas emissions actually exceed those of gasoline when land use changes associated with its production are properly measured. The study also found that ethanol’s lifecycle emissions of other pollutants – including those that contribute to smog – greatly exceed those of gasoline.
Even academics in Iowa, the top ethanol-producing state in the country, are warning that the RFS creates a perverse incentive for farmers to convert land to corn fields and thereby increase soil erosion and fertilizer runoff. As the Los Angeles Times wrote: “Corn is a very water- and chemical-intensive crop. Ordinarily, farmers rotate crops annually to avoid soil exhaustion, but high corn prices encourage them to plant corn in the same fields year after year. The only way to make this work is to pour on more fertilizers, which seep into waterways and create algae blooms that suck up all the oxygen and kill everything else.” Last summer a toxic algal bloom shut down two-thirds, or 636 miles, of the Ohio River. Those fertilizers and nitrates are eventually swept into the Gulf of Mexico, creating the second largest human-caused dead zone – an area where algae consumes the oxygen needed to support life – in the world.
Democrats’ Shifting Positions on Corn Ethanol Revealed
Senator Barbara Boxer (CA): Senator Boxer, the Committee’s ranking member, has undergone a dramatic evolution on ethanol over the last 14 years, shifting from absolute opposition to the fuel additive to becoming one of its staunchest supporters outside of the Corn Belt. In 2002, Boxer refused to endorse a deal that would significantly boost demand for corn-derived ethanol, arguing it would create an ethanol mandate (which we now have) that could cause gasoline shortages and price spikes. That same year she vehemently opposed a renewable fuel mandate in the Senate energy bill. Though she voted for the 2007 energy bill that significantly expanded the RFS, she signed a letter in 2010 rejecting ethanol subsidies, calling them “fiscally indefensible.” But beginning in 2013 Boxer reversed her position and fully embraced ethanol, incorrectly stating that it would reduce carbon pollution. In 2014 and 2015 she denounced EPA’s plans to set ethanol targets below the Congressionally-mandated levels. The Senator has not yet accounted for what changed her mind on the biofuel.
Senator Tom Carper (DE): Senator Carper voted for the 2007 energy bill that expanded the RFS, but by March 2009 he questioned whether biofuel volume mandates he supported were increasing too quickly. But two months later he was praising the EPA for increasing the supply of renewable fuels. By 2011 he was back to warning that corn ethanol was competing with our fuel supply and degrading our air quality. Carper voted later that year to end the corn ethanol subsidy, calling the move “long overdue.” Responding to a constituent’s question in July of 2011, Carper said, “The corn ethanol tax credit costs us billions of dollars a year, that’s money we shouldn’t be spending…The idea of using kernels of corn for ethanol I don’t think makes a whole lot of sense anymore…” Senator Carper has been consistent in his opposition to corn ethanol ever since 2011, expressing support for advanced biofuels while warning: “…we cannot ignore the unintended consequences of increasing our biofuel mandates.”
Senator Ben Cardin (MD): Senator Cardin, a resolute friend of the poultry industry, has long been wary of corn ethanol. In 2007, he urged the Bush administration “to carefully evaluate and respond to unintended public health and safety risks that could result from the increased use of ethanol as a ‘general purpose’ transportation fuel,” though he would vote for the RFS expansion a few days later. In 2011, he criticized the EPA’s approval for E15 fuels for older cars and introduced twobills and an amendment to repeal the $6 billion ethanol “blenders tax credit.” He took to the Senate floor multiple times that year to decry ethanol:
“The ethanol subsidies are not needed. The market is there. More damaging, it is hurting our economy. I have the honor of representing the people of Maryland and the Delmarva Peninsula. The poultry industry is suffering because of the ethanol subsidies. It is costing more to produce poultry, making the industry less competitive. We can save and create jobs by eliminating the ethanol subsidy, which will help us in balancing the budget.”
In 2012 he called for “an end to the preferential treatment of corn-based ethanol,” and introduced the RFS Flexibility Act to tie the corn ethanol mandate to available U.S. corn supplies. Senator Cardin has continued to speak out against the RFS and ethanol, raising concerns that the biofuel “poses significant environmental concerns.”
Senator Bernie Sanders (VT): Senator Bernie Sanders of Vermont wasn’t a fan of corn ethanol until he decided to run for president and needed to woo Iowa voters. His record shows that he urged President Bush to “carefully evaluate and respond to unintended public health and safety risks that could result from the increased use of ethanol as a ‘general purpose’ transportation fuel.” Though he voted for the 2007 expansion of the RFS, he voted in 2011 to take down ethanol subsidies, saying at the time: “Subsidizing the ethanol industry not only is a great expenditure of taxpayer dollars, but it also has a negative impact on farmers and consumers in Vermont and around the world in terms of higher feed prices and higher prices for food.” But just four years later, as a presidential candidate stumping in Iowa, Sanders said, “Iowa is one of the leaders in the country in wind and biofuels. So, I support the Renewable Fuel Standard.” “We have to be supportive of that effort – and take every step that we could, and in every way we can, including the growth of the biofuels industry,” he told Iowa Public Radio last year.
Senator Sheldon Whitehouse (RI): Senator Whitehouse, known for his weekly speeches on climate change from the Senate floor, is inexplicably in favor of ethanol. But he wasn’t always. He voted for the 2007 RFS expansion, but in 2011 he said, “The corn ethanol industry, much like Big Oil, does not need taxpayer subsidies to turn a profit. The production process also poses serious environmental risks.” In 2014 he pressed further, warning that corn-based ethanol “poses significant environmental concerns.” Most recently, though, Senator Whitehouse had shifted his position, asking the EPA to return its biofuels targets to the Congressionally-mandated levels. Senator Whitehouse is trying to have it both ways on the ethanol issue and it will be interesting to see how he positions himself at this week’s hearing.
Senator Jeff Merkley (OR): Though Senator Merkley wasn’t around to vote for the 2007 RFS expansion, he began his Senate tenure with a report attacking corn ethanol because of the “substantial fossil fuel inputs” it requires. In the five years since then he has evolved on the issue, signing a letter to the EPA advocating for the agency to return to the Congressionally-mandated ethanol targets established in 2007. It remains to be seen whether Merkley will continue supporting corn ethanol at this week’s hearing or if he will return to his initial opposition to the biofuel.
Senator Kirsten Gillibrand (NY): Senator Gillibrand has been a steady voice against ethanol for nearly a decade. Though she voted for the 2007 energy bill in the House, she was endorsed by the League of Conservation Voters New York in 2008 for her pledge to “push for locally grown biofuels as alternatives to gas and corn-ethanol.” When asked about corn ethanol by a constituent in 2011, Gillibrand told him “there should be more effort put into making energy out of sources that are not food crops.” The Senator called for alternatives to corn ethanol in 2012, noting that “attempts to use corn-based ethanol as energy have only raised prices for farmers and consumers.”
Senator Cory Booker (NJ): The hearing will be Senator Booker’s opportunity to voice his position on ethanol. Aside from a single retweet mocking ethanol subsidies, the freshman senator has yet to make his full views on the issue known. Will he stick to his environmental guns or will he opt to boost his prospects as a vice-presidential contender and side with Big Corn?
Senator Ed Markey (MA): Senator Markey appears to have followed the lead of Secretary John Kerry, whom he replaced in the Senate, in his curiously consistent support for corn ethanol, despite representing a New England state. As a U.S. Representative Markey voted for the 2007 RFS expansion and became a more vocal supporter of the biofuel after he assumed Sec. Kerry’s seat in the Senate. He opposed decreasing ethanol volume requirements in 2014 and signed a letter in 2015 asking the EPA to return the ethanol targets to their Congressionally-mandated levels. Most recently he attacked Republicans for what he described as their “goal…to roll back all of the measures that will help us reduce our oil consumption and decrease carbon pollution, including fuel economy standards, the renewable fuel standard and President Obama’s Clean Power Plan.” We can expect to see the Senator from Massachusetts continue his legacy of supporting this costly and environmentally dubious program.
What it all Means
Why are Democratic members of the committee so inconsistent in their views towards corn ethanol? Perhaps this week’s rarely scheduled EPW oversight hearing on the RFS will provide some answers. But given the widespread, bipartisan opposition from across the country, it’s time for Congress to end this failed experiment which has comes at a high cost on small businesses for no gain.
“When it comes to the technician shortage in our industry, we have plenty of anecdotal examples to share,” explains MRAA Vice President Liz Walz. “But we need to get a firmer grasp on the extent of the challenges marine retailers are facing and what’s driving them, so we can focus our programs and benefits on the most effective solutions. Today, there is little data to define this problem, and the survey will help us change that.”
Take the MRAA Workforce Assessment Survey Now
A primary purpose of the workforce assessment survey will be to give MRAA the data needed to address the shortage of skilled marine technicians. Responses will provide MRAA with a clearer picture of how many dealerships need technicians, as well as other positions, and what strategies they’re currently employing to fill those openings.
The survey, available at https://www.surveymonkey.com/r/MRAAWorkforceAssessment, will take less than five minutes to complete. Participants will be asked questions about their company workforce, including whether they have open positions, plans to grow their staff and more.
Marine industry conference now taking proposals from speakers interested in presenting this December
Marine Dealer Conference & Expo are seeking educational session proposals from potential speakers for the 2016 conference, which will take place Dec. 5-8 in Orlando.
“To create a fresh, high impact educational line-up, first we survey the dealer community regarding the topics that matter most to them,” said Liz Walz, vice president of the Marine Retailers Association of the Americas — who along with Boating Industry magazine co-host the annual conference. “then we seek out the leading experts on those topics.”
“Whether presenters are from inside or outside the industry, whether they’re a marine retailing coach, a professional speaker or a dealer, MDCE focuses on education that delivers results for attendees,” said Jonathan Sweet, editor in chief of Boating Industry magazine.
A total of 1,147 marine industry professionals from throughout North America and as far away as Australia traveled to Orlando last November for MDCE 2015, which is co-produced by Boating Industry magazine and the Marine Retailers Association of the Americas (MRAA).
https://mraa.com/?page=MDCE_Presentations or contact Liz Walz at 315-692-4533 (liz@mraa.comAbout the Marine Dealer Conference & Expo
The marine industry’s only dealer-specific educational conference, MDCE offers an in-depth lineup of educational topics, a full-featured expo hall and a series of fixed networking opportunities, all of which are designed to help marine dealers connect with and learn from others who can foster their success. MDCE is co-produced by MRAA and Boating Industry, and it features Educational Tracks, Pre-Conference Workshops, Opening and Closing keynote presentations, and the all-new Learning Labs. The 2016 event will be held Dec. 5-8 at the Orange County Convention Center and Rosen Centre Hotel in Orlando, Fla. For more information, visit marinedealerconference.com.
About Boating Industry Boating Industry is the leading trade magazine serving the marine industry. For more than 85 years, boating professionals have turned to Boating Industry for market intelligence, product updates, best practices and industry news. For more information, visit BoatingIndustry.com.
About the Marine Retailers Association of the Americas
The Marine Retailers Association of the Americas works to create a strong and healthy boating industry by uniting marine retail businesses, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com.
The global leader in a growing electronic boat drive sector has joined the Marine Retailers Association of the Americas (MRAA) as a Premier Partner.Founded in 2005, Torqeedo offers 25 different electric drives now available in more than 40 countries.
“We have seen the value MRAA provides to North American boat dealers, and we are proud to support an organization with such a long history of staunch advocacy and respected voice,” Steve Trkla, president of Torqeedo, Inc., said.
Water taxis, charter companies and boat rental operations across the globe have adopted Torqeedo propulsion systems for commercial applications in recent years. Vessels propelled by Torqeedo electric engines now extend from recreational catamarans and speedboats to barge pushers. Motors range from 1 to 80 horsepower and come in inboard, outboard, saildrive and pod drives.
“Committing to a Premier Partner Membership is just one way Torqeedo demonstrates its commitment to supporting the boat dealer community here in the United States,” says Matt Gruhn, president of MRAA. “Torqeedo plays a major leadership role in charting the course for electric power and limited access waters, and we’re excited to help Torqeedo’s fantastic team write the next chapter. “
A crucial factor in the creation of Torqeedo were the severe restrictions placed on running boats with combustion engines on Lake Starnberg in eastern Germany. Similar restrictions are being adopted in more and more environmentally sensitive areas around the world, but electric offer an advantage for users on private lakes — or anywhere fuel is difficult to access. By 2005 it was clear electric drive systems would play an pivotal role in shaping the sector’s future.
The solution to accessing these natural wonders: electric boat drives. By 2005 it was clear electric drive systems would play an important role in shaping the sector’s future.
Torqueedo joins a continually growing roster of boat manufacturers and suppliers who wish to support the dealer community through a partnership with the MRAA. A full menu of partner benefits can be found here.
Four of the boating industry’s most influential organizations were on Capitol Hill this week
WASHINGTON, D.C. — Members of the Congressional Boating Caucus and their staff gathered this week for a briefing on the state of the nation’s recreational boating and fishing industries. Matt Gruhn, president of the Marine Retailers Association, joined with leaders of three other industry associations to update lawmakers on key policy issues important to the marine industry.
Thom Dammrich, president of the National Marine Manufacturers Association, opened the meetings, which took place in both the House and Senate, with his annual overview of the boating industry; Mike Nussman, president & CEO of the American Sportfishing Association, followed with an overview of the state of the recreational fishing industry. Gruhn joined Margaret Podlich, president of BoatU.S., to answer policy related questions alongside Dammrich and Nussman.
“It was an honor to represent our great industry at this meeting of the Boating Caucus,” Gruhn said. “We’ve done a lot of great work as a united front in this industry, and it was rewarding to be able to demonstrate that to members of Congress and their staff members.”
Gruhn highlighted several issues this week on Capitol Hill: the marine industry’s technician shortage, quelling the spread of aquatic invasive species and the importance of the Great Lakes region. Citing the growing shortage of skilled technical workers in the marine industry, Gruhn asked Congress to place a greater emphasis on programs and policies that will improve the boating industry’s technical workforce. Additionally, he noted the importance of the Great Lakes Region to both boating and fishing and made a convincing case for prioritizing the fight against aquatic invasive species in our nation’s waterways.
“Our members and constituents have voiced to us that these issues are of utmost importance to the success of their businesses,” explained Will Higgins, public policy manager for the MRAA. “It’s crucial that we regularly update the folks on Capitol Hill so that lawmakers who have expressed support of the boating industry have a strong working knowledge of our issues, and an understanding of the impact that the business of recreational boating and fishing has on our nations economy.”
More than 122 members of Congress belong to the Congressional Boating Congress, which was formed in 1989 to advocate for the political interests of the boating industry.
Interested in taking an active role in political advocacy on behalf of the boating industry? The annual American Boating Congress, taking place this year May 9-11, offers boat dealers, marina owners, and all other friends of recreational boating a chance to gather as an industry and meet with elected leaders on Capitol Hill. Tucker Carlson, anchor of Fox and Friends Weekend, and Paul Begala, political strategist and commentator for CNN, will be joining the lineup for ABC as the 2016 Keynote Speakers. Find more information online.
Tuesday marked the first election on the path to the White House for the Republican and Democratic candidates for President. The Iowa Caucuses were the first test of which of these 15 candidates will have a chance to be their respective party’s nominee.
Election Center 2016.
BoatPAC.org, which will serve as the online home for NMMA’s and MRAA’s political efforts on Capitol Hill.
comprehensive calendar of primary and election dates for the 2016 Presidential campaign.
For more information or questions about BoatPAC contact Will Higgins at William@mraa.com.
The American Boating Congress has announced the addition of TWO new keynote speakers to the 2016 agenda. Join MRAA and the National Marine Manufacturer’s Association this year for face-to-face meetings with your members of Congress, networking with your peers plus election analysis from respected experts from both sides of the aisle.
Register for the 2016 American Boating Congress Now!
Paul Begala is a commentator for CNN, where he is part of the political team that has won both an “Emmy” and a “Peabody Award.” Begala was an advisory to President Clinton and in the 2012 campaign he was a senior adviser for the pro-Obama Super PAC, making Begala one of the few people to play a critical role in electing two different presidents.
ABC is your chance to meet elected officials to discuss your policy concerns; Speak directly with policymakers in your Congressional district; Learn more about the Congressional process and how you can stay involved year round; Hear from elected officials, policy makers, and distinguished speakers; and join peers from all segments of the industry to help ensure a healthy future for recreational boating.
The Feb. 1 edition of the New York Times included an extensive feature story headlined “Ethanol Mandate, a Boon to Iowa Alone, Faces Rising Resistance.” The article explored the underwhelming effects of a 2005 Congressional mandate requiring oil refiners to blend ethanol into gasoline and cited the legislation as a leading cause of higher food prices and burdensome regulations.
Boaters join a growing list of oil companies, environmentalists, grocery manufacturers and farmers seeking to repeal the nation’s ethanol mandate.
See how your congressional representatives voted on the 2005 “Ethanol Bill.”
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