Tuesday marked the first election on the path to the White House for the Republican and Democratic candidates for President. The Iowa Caucuses were the first test of which of these 15 candidates will have a chance to be their respective party’s nominee.
Election Center 2016.
BoatPAC.org, which will serve as the online home for NMMA’s and MRAA’s political efforts on Capitol Hill.
comprehensive calendar of primary and election dates for the 2016 Presidential campaign.
For more information or questions about BoatPAC contact Will Higgins at William@mraa.com.
The American Boating Congress has announced the addition of TWO new keynote speakers to the 2016 agenda. Join MRAA and the National Marine Manufacturer’s Association this year for face-to-face meetings with your members of Congress, networking with your peers plus election analysis from respected experts from both sides of the aisle.
Register for the 2016 American Boating Congress Now!
Paul Begala is a commentator for CNN, where he is part of the political team that has won both an “Emmy” and a “Peabody Award.” Begala was an advisory to President Clinton and in the 2012 campaign he was a senior adviser for the pro-Obama Super PAC, making Begala one of the few people to play a critical role in electing two different presidents.
ABC is your chance to meet elected officials to discuss your policy concerns; Speak directly with policymakers in your Congressional district; Learn more about the Congressional process and how you can stay involved year round; Hear from elected officials, policy makers, and distinguished speakers; and join peers from all segments of the industry to help ensure a healthy future for recreational boating.
The Feb. 1 edition of the New York Times included an extensive feature story headlined “Ethanol Mandate, a Boon to Iowa Alone, Faces Rising Resistance.” The article explored the underwhelming effects of a 2005 Congressional mandate requiring oil refiners to blend ethanol into gasoline and cited the legislation as a leading cause of higher food prices and burdensome regulations.
Boaters join a growing list of oil companies, environmentalists, grocery manufacturers and farmers seeking to repeal the nation’s ethanol mandate.
See how your congressional representatives voted on the 2005 “Ethanol Bill.”
Organizers of the Marine Dealer Conference & Expo have begun planning for the 2016 educational agenda, and seek the help of prospective attendees from throughout the boating industry to shape the itinerary. The time commitment? Just three minutes.
Each year, the process of building the MDCE educational lineup begins with a thorough review of the session evaluations from the prior year, post-event CSI surveys and feedback from attendees and the dealer-led MRAA Education Committee.
Organizers from co-hosts Boating Industry and the Marine Retailers Association of the Americas then create a pre-event survey designed to identify topics most relevant to and desired by the dealer community. Those results are paired with speaker research and input from MDCE’s annual Call for Presentations to develop a fresh and impactful educational lineup.
“We design all of the MDCE educational sessions and experiences to generate a new slate of results for our attendees,” says Liz Walz, Vice President of MRAA. “The survey ensures that as our attendees’ needs change, MDCE is there to fulfill them.”
With educational tracks concentrating on sales, marketing, leadership and service, MDCE serves the entire marine retail community — from dealerships and ship’s stores to boatyards and marinas. All are encouraged to take just three minutes to complete the Pre-MDCE 2016 Attendee Survey.
“Each marine retailer is unique,” says Boating Industry Editor-In-Chief Jonathan Sweet. “That’s why we ask all of you to fill out the survey. We aim to drive growth for every single MDCE attendee.”
The 2016 MDCE will take place from Monday, Dec. 5 through Thursday, Dec. 8 at the Orange County Convention Center and Rosen Centre Hotel. The annual conference saw a 4-percent increase in retail attendance in 2015, a 21-percent jump in Pre-Conference Workshop registrations, as well as a sold-out Expo Hall with more than 100 exhibitors. Total participation included 1,147 marine industry professionals from throughout North America and as far away as Australia.
marinedealerconference.com.
BoatingIndustry.com.
About the Marine Retailers Association of the Americas The Marine Retailers Association of the Americas works to create a strong and healthy boating industry by uniting marine retail businesses, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com.
“Having an opportunity to add Merv’s skills, experience and professional network immediately enhances the entire MICD Program,” Matt Gruhn, President of MRAA, said. “Merv has a long, proven history of understanding the challenges dealers face on a day-to-day basis and bringing tested solutions to the table.”
After a successful retail career, Merv joined Ford as a consultant and worked globally designing and installing consumer-friendly sales processes for both online and traditional dealerships. Merv has spent the last six years working with the Brunswick Corporation and their line of boat manufacturers, coaching factory reps to ensure all customers enjoy a positive buying journey.
“My experiences in both the automotive and marine sectors have convinced me of the enormous value MICD offers,” Merv said. “I’m convinced successful navigation of the certification process directly translates into selling more boats and increasing customer loyalty. Joining the MRAA team feels like a perfect fit to me.”
Merv has made an immediate impact on the MICD team and has already begun working with MICD lead consultant Bob McCann on strategy for 2016 and beyond. The MICD Program, administration of which was transferred to MRAA several years ago, provides dealers with standards, business processes and best practices to streamline retail operations, increase sales and improve customer and employee satisfaction.
More than 300 of the nation’s premier marine dealers currently participate in the program.
For more information about the MICD Program or to enroll, contact Merv via email at mervyn@mraa.com
About the Marine Retailers Association of the Americas At the Marine Retailers Association of the Americas (MRAA), we believe that for the marine industry to thrive, the companies that interact with the boater in their community must thrive. Those businesses determine the boater’s experience and are the leading factor in the industry’s success. MRAA works to create a strong and healthy boating industry by uniting those businesses, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com.
About the Marine Industry Certified Dealership Program
Managed by the Marine Retailers Association of the Americas (MRAA), the Marine Industry Certified Dealership Program (MICD) is dedicated to improving the customer experience at the retail level. The first step in the Certification process focuses on establishing a high level of customer satisfaction through communication, appearance and quality. The second tier of Certification continues to enhance the customer experience by implementing processes for overall dealership functionality. At the program’s Five Star level, established organizational procedures are implemented to ensure smooth operations and happy customers. To learn more about the MICD Program, visit MRAA.com/certification.
Jerry went on to say Certification is “an amazing tool to hold us accountable, give us ideas and provide us benchmarks.”
Look for more posts and videos from MICD Certified boat dealers in future editions of Insider newsletter sent each month to MICD Program participants..
With a background in the automotive industry and experience serving both retail and wholesale customers, Longstreth has built his career around a reputation for improving dealership processes, strengthening long-term business planning and continuous client improvement.
“Bob brings a career’s worth of lessons and experience to the MICD Program, and his impact on the team will be felt right away,” Matt Gruhn, President of MRAA, said. “Bob has seen for himself the tangible benefits dealerships reap by completing the Certification process, and he will play a key role in the continued evolution of the MICD Program.”
More than 300 of the nation’s premier marine dealers currently participate in the MICD Program, which has seen rapid growth and expansion during the last two years.
“Marine Certification isn’t new to me,” Longstreth said. “I’ve completed over 500 dealership Certifications for 250 unique stores. I believe in Certification because I know it will make you a better dealership and improve both employee and customer satisfaction.”
Longstreth and the rest of the MICD team have already begun work on strategy for 2016 and beyond. The consultant team, lead by industry veteran Bob McCann, met for several days in Minneapolis last week to discuss how best to continue providing dealers with standards, business processes and best practices to streamline retail operations, increase sales and improve customer and employee satisfaction.
“I believe in the Certification process because I’m confident it will improve customer and employee satisfaction,” Longstreth said. “I’m looking forward to working with the entire MRAA team and dealers who have made adoption of best industry practices a top priority.”
For more information about the MICD Program or to enroll, contact Bob via email at BobL@mraa.com
About the Marine Retailers Association of the Americas At the Marine Retailers Association of the Americas (MRAA), we believe that for the marine industry to thrive, the companies that interact with the boater in their community must thrive. Those businesses determine the boater’s experience and are the leading factor in the industry’s success. MRAA works to create a strong and healthy boating industry by uniting those businesses, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com.
About the Marine Industry Certified Dealership Program
Managed by the Marine Retailers Association of the Americas (MRAA), the Marine Industry Certified Dealership Program (MICD) is dedicated to improving the customer experience at the retail level. The first step in the Certification process focuses on establishing a high level of customer satisfaction through communication, appearance and quality. The second tier of Certification continues to enhance the customer experience by implementing processes for overall dealership functionality. At the program’s Five Star level, established organizational procedures are implemented to ensure smooth operations and happy customers. To learn more about the MICD Program, visit MRAA.com/certification.
Marine Retailers Association of the Americas and Spader Business Management have formed an online education partnership, resulting in the launch of three powerful new courses within the MRAA Interactive Virtual Training System.
“We’ve been researching the opportunity to serve the dealer community through online education for years,” Spader said. “MRAA’s virtual training platform came along at the right time, allowing us to expand our service to the boating industry alongside a trusted partner.”
BoatPAC, the recreational boating industry’s political action committee, is overseen by a joint board of MRAA and NMMA members. BoatPAC enables the marine industry to build and strengthen relationships with lobbyists, policy-makers, fundraisers and others who share our industry’s interests and goals. It works by bringing all of the industry’s segments together to support Congressional candidates who will represent and protect the interests of the recreational boating industry on Capitol Hill.
“For years, our two organizations have managed separate PAC funds in separate ways,” explains Matt Gruhn, President of MRAA. “The merger of the two committees serves to further unite our industry when it comes to our advocacy work, and will magnify the reach and the volume of the marine industry’s voice.”
Thom Dammrich, president of NMMA says of the merger, “BoatPAC has taken an enormous step forward, showing decision makers on Capitol Hill that the recreational boating industry is a united front. I am pleased to see MRAA and NMMA working together to strengthen our collective voice through advocacy and look forward to celebrating many more victories together.”
Representing the MRAA and its members on the BoatPAC board of directors are: Carlton Phillips, Prince William Marine Sales (Virginia); Ray Fernandez, Bridge Marina (New Jersey); and Sam Lowrey, MarineMax, Inc. (Florida).
To learn more about the 2016 BoatPAC and the new Election Center website, attend the BoatPAC webinar on Jan. 29 at 11 a.m. This webinar will provide insight on the upcoming elections for both Congress and the White House. You’ll learn about the issues impacting the recreational boating industry over the course of the year and how you can take part in advocacy efforts during these important campaigns.
For more information or questions about MRAA’s government relations activities, contact Will Higgins at 202-737-9779, x. 502 or will@mraa.com.
About BoatPAC
BoatPAC is a political action committee (PAC) used by trade associations and businesses to support members of Congress and candidates for public office. BoatPAC is the only trade association PAC that exists to further the goals of the U.S. recreational boating industry and is legally permitted to donate to federal candidates for public office. BoatPAC is regulated by the Federal Election Commission (FEC).See more.
About the Marine Retailers Association MRAA works to create a strong and healthy boating industry by uniting those businesses, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com.
About the National Marine Manufacturers Association
The National Marine Manufacturers Association (NMMA) is the nation’s leading trade association representing boat, marine engine and accessory manufacturers. Collectively, NMMA members manufacture an estimated 80 percent of marine products used in North America.
The Marine Retailers Association of the Americas and ARI Network Services (ARI) have extended their partnership and for a third consecutive year will offer MRAA members a popular series of cutting edge marketing webinars throughout 2016.
Approximately eight webinars, each designed to compliment marketing efforts of all budgets, will take place during the year and focus on untangling the knot of online marketing tools and helping dealers to sell more boats.
“With today’s shoppers following a complex, digital path to purchase — with more than 80 percent of shoppers researching products and services online before they ever visit a brick and mortar store — it is critical for marine dealers stay on the cutting edge of today’s digital marketing trends,” Justin Di Villio, director of business development for ARI’s marine and RV divisions, said. “ARI is proud to continue to partner with the MRAA to help ensure the digital marketing investment marine dealers make promotes their dealership to the widest possible audience.”
Access to the 2016 Digital Marketing Master Series is an exclusive benefit of MRAA membership, as is unlimited use of an archive containing 16 webinars produced during 2014 and 2015. Past topics in the Digital Marketing Master Series have ranged from ways to increase boat show sales and ideas on maximizing post-sale profits to improving search engine optimization and setting an effective marketing strategy.
A final schedule for 2016 will be finalized in the coming weeks, but the first webinar has been scheduled for Thursday, Jan. 14. This capstone session will offer tools to conduct a self-audit of marketing campaigns and share MRAA’s annual digital marketing strategy outline to help dealers prepare a written, executable digital marketing strategy for 2016.
Typical sessions feature an industry marketing expert or panel and loosely follow a Q&A-type format. Attendees are asked to submit questions about their digital marketing challenges to panelists in advance, and the group analyzes most submissions during the 90-minute webinars.
“Both boat dealers and attendees have told us over and over how beneficial they find having a chance to pick the brains of our industry’s leading marketing experts,” says MRAA Vice President Liz Walz. “Each webinar is always fresh and focuses on a different topic, and we believe dealers of all sizes will take away actionable items to implement at their business.”
Access to webinar registration and previously recorded sessions are available on www.MRAATraining.com. Members will be required to log in with their username and password.
About ARI ARI Network Services, Inc. (NASDAQ: ARIS) offers an award-winning suite of data-driven software tools and marketing services to help dealers, equipment manufacturers and distributors. ARI removes the complexity of selling and servicing new and used vehicle inventory, parts, garments and accessories (PG&A) for customers in the automotive tire and wheel aftermarket, powersports, outdoor power equipment, marine, home medical equipment and recreational vehicle industries.
MRAA.com.
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