Dealer Week Campaign Wins Best Event Marketing Neptune Award

Neptune Award Winner Logo MINNEAPOLIS — Dealers attended Dealer Week virtually in 2020, but that didn’t mean they couldn’t learn together with their teams — and a special promotion to help them do just that was awarded a Neptune Award by the Marine Marketers of America.

The Neptune Awards, now in its 13th year, annually honors excellence in marine industry marketing. MRAA won a 2020 Neptune Award in the category “Best Event Marketing/Grassroots Promotion” for its Dealer Week “Lunch and Learn” promotion.

The promotion was a collaboration with online solution provider OperateBeyond. In order to promote attendance and collaboration at Dealer Week, OperateBeyond offered to buy teams lunch — in the form of a $100 gift card that was delivered in a branded Dealer Week/OperateBeyond pizza box.  

“We loved working with OperateBeyond on the Lunch and Learn promotion,” said Allison Gruhn, MRAA’s Director of Business Development. “In a year without in-person marketing opportunities, they knew they wanted to get creative, and the result was a fun campaign that was a win for everyone involved.”

Dealers were so delighted with the gift when it arrived, many posted photos on social media. The promotion also helped drive Dealer Week to record attendance of 1,047 dealership personnel.

Neptune Award judges wrote: “Love the idea of the lunch gift card and sending it in a pizza box was a great idea to make it social media worthy. Very engaging. Innovative idea to encourage teams to register for MRAA Dealer Week. Plus, it’s a fun way to promote sign ups.”

MRAA’s annual goal with Dealer Week is to innovate in order to provide attendees the best possible experience each year. In 2020, that approach was particularly difficult but absolutely required. As a result, the MRAA team is especially honored to be recognized in this particular year.  

“We had great feedback on our first online Dealer Week, and one of the things people liked was the ability to attend with more of their team,” said Mike Davin, MRAA Brand Director. “We’re glad to be recognized for the Lunch and Learn campaign because we enjoyed creating something outside the box, but also because it promoted a great team-based learning opportunity.”

The entire list of 2020 Neptune Award winners is available at marinemarketersofamerica.org.


Level 5 Advertising Helps Dealers to Record Breaking Boat Show Sales

With in-person boat shows cancelled across North America and dealers searching for ways to generate leads in prime boat sales season, Level 5 Advertising created a virtual boat show platform and connected dealers in multiple markets to help them showcase boating to potential boat buyers.

In both the Cincinnati and Minneapolis markets, dealers reported record-breaking sales to correspond with significantly reduced boat show costs, as Level 5 rolled out its digital show format. The dealers, then, used the online platform to create a push-pull strategy to drive traffic to showrooms, where they offered free parking, free drinks, private appointments and a clean, safe environment to sell boats.

“Working with Level 5’s approach, we decreased our boat show spend by 80 percent, and sales still increased by 31 percent,” explained Matt Lodder of Marine Sales Lodder’s, outside of Cincinnati.

Similarly, in the Minneapolis area, John Wooden of River Valley Marine said this new approach exceeded his expectations: “The Twin Cities Boat Show platform has helped us get off to the best start to a year in our company’s history, and we expect that the leads that this event generated for us will continue to be fruitful throughout the year.”

The L5 strategy was simple, says Mike Alleva, Vice President of Marine Services.  

“We used similar services to what we already provide dealers and applied them to a show format,” he explained. “With our online and in-store combined strategy, we made sure to stay away from the word ‘virtual,’ and we focused on a content is king strategy, with the content being the boats our dealers had for sale.”

Level 5 Advertising created individual boat show websites — CincyBoatShow.com and TwinCitiesBoatShow.com —that listed all the participating dealers and drove traffic there with advertising and promotions on local and connected television, Google, Facebook, Instagram, and YouTube. The dealers decided the dates and created the show environment in their physical locations.

“When we keep the focus on the inventory that the buyer is looking for, and we guide them to the dealership showroom, we all win,” said Todd Wilkins, Chief Business Officer of Level 5 Advertising. “Our goal, in everything we do, is to connect potential buyers to the boat they are looking for and the dealer that sells it. These shows were big wins for our dealers, and we are very excited as an organization.” Additional digital marine shows continue to launch in the United States.

Level 5 Advertising is a full-service marketing agency specializing in the Marine, RV and Powersports industries. Our mission is to enrich the lives of the people we touch from our employees to yours. We are passionate about delivering true ROI by constantly managing, measuring, and optimizing your marketing. We don’t “set it and forget it” like so many of our competitors. We utilize the latest technology, cutting-edge creative, and overall best practices to move your dealership to the next level.

National Powersport Auctions Joins MRAA as Partner Member

NPA Sponsors MRAA Weekly Ask the Expert Webinar Series for Dealer Week Attendees

MINNEAPOLIS —  Feb. 24 — The Marine Retailers Association of the Americas announces National Powersport Auctions has joined as a Partner Member. NPA has also partnered with MRAA to sponsor its weekly post-Dealer Week Ask the Expert Webinar series.   

 

NPA, a pioneering leader in the powersports auction industry since 1990, is expanding its pre-owned remarketing services into the marine market. Based in Poway, Calif., NPA serves lenders and dealers throughout the nation with a complete range of auction-related services. Its weekly live pre-owned auctions are held at 10 sites around the United States, while NPA Simulcast™ technology allows authorized dealers who cannot attend to bid virtually.

“National Powersport Auctions is excited to partner with the MRAA in 2021,” said Damon Puckett, National Business Development Manager of RV & Marine. “As we continue to grow and expand into the marine market, we believe this is an invaluable partnership that will allow us to share with MRAA’s members the benefit of selling and sourcing used inventory through the auction. NPA offers boats and PWCs at all 10 of our nationwide locations, plus has specialists on hand at each facility to properly process each unit with our proprietary 100 pt. condition report. With weekly live and online auctions, members have ample opportunity to buy and sell inventory, track wholesale market trends, and leverage a wealth of additional resources. We are extremely excited about all the opportunities this partnership provides!”

NPA gives registered dealers the opportunity to buy and sell their pre-owned powersport, boat and RV units through its proven auctions. With NPA ValueGuide Plus™ and other resources and benefits, dealers are able to gain insight into vehicle values and projections, down to the specific unit.

NPA continues to sponsor the Ask the Expert Webinar series through Thursday, March 18. The remaining post-conference Webinars, reserved for Dealer Week 2020 attendees, air at 11 a.m. CST on their respective days.

Remaining post-conference MRAA webinar schedule:

  • Wednesday, Feb. 24 — Bob McCann and Jim Million; “Dig Deeper-Are the Gaps in Your Sales Process Filling in?”
  • Thursday, March 4 — Max Materne; “Rethinking the Service Department”
  • Thursday, March 18 — David Spader; “Follow-up on Moving Beyond Burnout Department”

Marine manufacturers, suppliers and service providers, through Partner Membership, commit to aligning their brands with the programs and opportunities that MRAA works to provide the dealer body in order to help fuel the success of the industry. Support from Partners allows the Association to expand its offerings and create a positive, long-term impact in the business of MRAA members.

“We are excited to gain NPA as a Partner Member with the MRAA,” said Allison Gruhn, Director of Business Development. “A highly reputable name within the powersports realm, NPA’s expansion into the marine industry is both welcomed and ideally timed. Its expertise and knowledge of selling and sourcing used inventory will be a big benefit for dealers. We value its support and association with MRAA and look forward to generating resources for our members.”

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.

 

About National Powersport Auctions:

Established in 1990, National Powersport Auctions (NPA) is the world’s leading provider of powersport vehicle remarketing services. NPA’s nationwide footprint serves the industry’s largest financial institutions, manufacturers and dealers through a multitude of live and online selling platforms. NPA also offers comprehensive data services, including the NPA Value Guide™, the industry’s most accurate wholesale valuation tool. NPA has company-owned and staffed facilities in California, Colorado, Florida, Georgia, Ohio, Oregon, Pennsylvania, Texas and Wisconsin. NPA is a wholly owned subsidiary of Copart, Inc (Nasdaq: CPRT). For more information about NPA, visit: www.npauctions.com

 

 

Biden Admin. Targets Smallest Businesses, Self Employed with Newest PPP Guidance

The Biden administration announced new guidance on Monday to target aid to the smallest employers in the nation by granting qualifying businesses exclusive access to PPP for fourteen days beginning on March 9. 

To be granted access, businesses with fewer than 20 employees will be given exclusive access for fourteen days. The Small Business Administration will also work directly with lenders and small business owners to seek out qualifying businesses to ensure they are aware and utilize the program during this window. 

Other changes that may affect your dealership include new changes to PPP eligibility calculations help sole proprietors, independent contractors, and self-employed individuals to receive additional financial support. The Biden administration is setting aside $1 billion for businesses in this category. 

The SBA will eliminate restrictions on business owners with non-fraud felony convictions, and business owners who are delinquent on their federal student loan payments that made them ineligible to apply for PPP. 

Without new legislation, PPP expires on March 31. Applications received by larger businesses prior to March 9 will continue to be processed on time and will not face a delay, according to SBA.

The U.S. House of Representatives is set to vote on Biden’s proposed $1.9 trillion American Rescue Plan on Friday or Saturday which would include an additional $7 billion for PPP. 

For more information or any questions, please reach out to MRAA’s government relations manager, Adam Fortier-Brown at adam@mraa.com. 

‘Mondays Suck!’ or ‘I Can’t Believe I Get to do This!’

“Mondays suck!” or “I can’t believe I get to do this!” Which one of those phrases resonates with you today? Attitude is everything in the way you carry yourself, interact with others and in turn, influence others. That’s where this educational opportunity comes in.


There’s also an opportunity for those of you who might have read those two phrases and said … “Monday’s don’t phase me anymore and I definitely don’t love what I’m doing right now.” If this is you, take a deep breath and find some answers in the section titled “Burned out?”


Back to good or bad attitudes … In the MRAA training course “A is for Attitude” with Sam Dantzler of Wheelhouse College, he says that most people just go through life reacting to everything that happens. They don’t realize it’s not happening to them, but rather because of them.


His tip to you? Have a team conversation about attitude.


“If you get your attitude right, all of the rest of it will figure out. I can’t have anyone come to work with anything other than a I can’t believe I get to do this mood.”


Sam uses science, psychology and astrology to explain attitude in a way that is extremely interesting and entertaining. If this course sounds like the refreshing reminder you need for yourself and/or your team, follow the simple steps below. If you rolled your eyes and grumbled about not being able to handle this right now, skip ahead to “Burned out? Yep, that’s me.”


MRAA Silver and Gold Members can access this month’s “Training ‘N’ Tactics” simply by logging into MRAATraining.com and clicking on “2021 TNT” in the dashboard. Or use the search function to find it. The cost will zero out.


If you’re not a Silver or Gold Member, you can become one! Learn more here.


Burned out? Yep that’s me.

For those of you who are completely overwhelmed mentally, physically, emotionally, or all the above, we hear you and want you to know that this is a sign of burnout. Maybe you skip this month’s TNT session (but obviously don’t forget about it next month) and take the future recommended TNT course called “Moving Beyond Burnout.” David Spader, of Spader Business Management, spoke to MRAA Dealer Week 2020 attendees about the importance of recognizing and working through burnout.


So, if this scenario is more you or your team, you have three options:

  1. Use your MRAA Dealer Week registration to log in and watch the recording of the course available to you until March 31. If you’re not registered, you can still register to gain access to this course, the expo hall and 30+ other educational opportunities. FYI, we’re also doing an MRAA Ask The Expert Webinar: “Follow-up to Moving Beyond Burnout” with Spader on Thursday, March 18, for Dealer Week attendees. This webinar is sponsored by MRAA Partner Member National Powersport Auctions.
  2. Become an MRAA Silver or a Gold Member to access the course after it’s unavailable on Dealer Week (March 31). Our TNT Series will be revisiting this course in August.
  3. We get it, if you didn’t register for MRAA’s Dealer Week, it feels like you don’t have a choice in accessing this course. Reach out to us! We’d love to help you find a way to gain access.

While it’s easy to simply state “check your attitude at the door” or “adjust your attitude,” we also have to realize, when we’re in a state of burnout it typically means we’re in a more negative environment and mental state. It may feel like things aren’t going as well for us — when things are crazy busy or constantly changing, it’s difficult to respond intelligently and many respond instinctively.


You can see how negative environments and negative energy created by stress, change, poor culture and more can easily and negatively alter our once positive attitude. Even just changing attitude might not be enough. But, recognizing where your employees are at, could save you in the long run and in turn, keep the people who you value the most.

Honda Marine Joins MRAA as Platinum Partner Member

MINNEAPOLIS — Feb. 22 — The Marine Retailers Association of the Americas announces Honda Marine has become a Platinum Partner Member.  

Honda MarineHonda has manufactured more than 100 million power products worldwide since 1953 and, in 1964, introduced its first Honda Marine four-stroke outboard motor, the GB30.  Honda continues to spearhead the development of low-emission and environmentally friendly four-stroke engines for use in outboard motors, generators, water pumps, lawn mowers, snow blowers, tillers, trimmers and other power equipment offerings. Honda enhances its marine engine line by incorporating technologies from its advanced automotive and racing heritage.

“Honda Marine outboards can power almost any type of boat, and we work to ensure that every Honda Marine motor — ranging from 2.3 to 250 horsepower — sets the standard for fuel efficiency and ease of operation while staying true to the core Honda attributes of durability, quality, reliability and quiet operation,” said John Lunde, National Sales Manager, Honda Marine. “As a new MRAA Platinum Partner, Honda Marine is well positioned to support the organization’s mission of providing tools, resources and educational programming to a broad scope of boat and engine dealers. In turn, the valuable statistical data and insight into the retail dealerships helps Honda Marine better serve our channel partners and customers throughout the U.S.”

 

Honda Marine, based in Alpharetta, Ga., includes an industry-best 5-year, non-declining factory warranty on its outboards and also engineers its motors to produce ultra-low emission levels, which aid in the protection of global waterways. Honda Marine sets the boating industry standard for customer satisfaction, having received the National Marine Manufacturers Association (NMMA) Customer Satisfaction Index (CSI) Award consecutively for the last 17 years.

Marine manufacturers, suppliers and service providers, through Partner Membership, commit to aligning their brands with the programs and opportunities that MRAA works to provide the dealer body in order to help fuel the success of the industry. Support from Partners allows the Association to expand its offerings and create a positive, long-term impact in the business of MRAA members.

 

“We are energized to gain Honda Marine as a Platinum Partner Member with the MRAA,” said Allison Gruhn, Director of Business Development. “Honda is not only a highly recognizable and respected name within the marine industry, but throughout the world for its clean and efficient four-stroke powerplants and technology. Their support and association with MRAA can genuinely benefit all MRAA members.”

 

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.

 

About Honda Marine

Honda Marine, a division of American Honda Motor Co., Inc., markets a complete range of outboard marine motors. Its comprehensive product line is powered exclusively by four-stroke engines. Honda pioneered four-stroke engine technology and has been designing and building four-stroke outboard motors for more than 50 years, setting the benchmark for fuel efficiency, quiet operation and low emissions. With models ranging from 2.3 to 250 horsepower, the Honda Marine full line of current production models meets the rigorous California Air Resources Board (CARB) 3-star standards, enabling availability and regulatory compliance in all 50 states.  www.marine.honda.com/.

Department of Interior Ensures Key Conservation Fund Benefits Boaters

MINNEAPOLIS — Feb.19, 2021 — Last week, the Department of the Interior released an order stating that it will reduce restrictions on the Land Water Conservation Fund (LWCF) that were implemented in November, a move applauded by the Marine Retailers Association of the Americas and the outdoor recreation community.

The LWCF was strengthened by the passage in August of the Great American Outdoors Act, one of the most significant conservation achievements in a generation, and guaranteed full funding for LWCF at $900 million each year. A Secretarial Order on Nov. 9, which was overturned on Feb. 11, granted county commissioners veto authority over private landowners’ decisions to sell their land.

“MRAA and the whole recreational boating industry is glad to see that the Department of the Interior is pulling a previous order that would hamstring the ability to get this needed funding on the ground, making an impact in our nation’s communities,” said Adam Fortier-Brown, government relations manager for the Marine Retailers Association of the Americas. “Recreational boaters and anglers depend on proper access to public lands and waterways, and sound investments in recreational projects from federal, state and private partners to conserve fisheries habitats. Our industry is glad to have a seat at the table to support this work and help get more people outdoors.”

The Great American Outdoors Act requires federal land management agencies to set aside $27 million annually for recreational access projects such as development of an access road, parking lot and fishing dock system at the Yellowjacket Reservoir in Oregon; creating an 11-mile network of parks, boat launches and trails on the Northern Delaware River in Philadelphia; and expanding capacity, improving accessibility and increasing recreational opportunities at Lakeside Park on Lake Chelan in Washington State.

MRAA worked with the Outdoor Recreation Roundtable to create an LWCF project map to help identify important recreational LWCF projects for federal agencies. A project map and the “Top 11” LWCF projects from across the outdoor industry can be accessed here.

“The Land and Water Conservation Fund has been crucial to protecting public lands, conserving wildlife habitats and improving access to outdoor recreation. Interior’s actions affirm our support for one of America’s most successful and popular conservation programs,” said Shannon A. Estenoz, Principal Deputy Assistant Secretary – Fish and Wildlife and Parks. “We look forward to further strengthening this successful program to ensure that all communities —from hikers and sportsmen to urban and underserved communities — have access to nature and the great outdoors.”

For more information, please contact MRAA Government Relations Manager Adam Fortier-Brown at adam@mraa.com.

Culture Summit Panel Announced

Industry experts to share challenging and successful culture experiences

ORLANDO, FL (February 15, 2021) – Correct Craft announces the live panel for the second Marine Industry Culture Summit. The finale of the Summit will include a question and answer session that includes Kris Carroll President of Grady White, Duane Kuck President and CEO of Regal Boats and Paul Singer President of Centurion & Supreme Boats. The session will be moderated by Correct Craft President and CEO Bill Yeargin.
Marine Industry Culture Summit
“We have a phenomenal lineup of leaders that have impacted the marine industry,” stated Bill Yeargin. “Kris, Duane, and Paul’s intentional focus on culture has been apparent throughout their careers. I continue to learn so much from each of them and look forward to hearing what they share. The Marine Industry Culture Summit will be packed with amazing content on how we all can strengthen our organization’s cultures to not just improve our company’s results but also to make lives better.”

Kris began her career at Grady-White more than 40 years ago as a production control clerk. She was the first female president of a major boat company, and her clear vision and effective leadership touched all aspects of the business. She has helped build and inspire a dedicated workforce of craftspeople doing fulfilling work that they enjoy and has created a strong corporate culture based on education and empowerment.

Duane became a part of the Regal team on a full-time basis in 1971 at the age of 17, learning every facet of the business. In 1982, he took on the role of Vice President and later became Chief Operating Officer. In 1994 the torch passed from father to son, with Duane becoming President and CEO. Duane served as an NMMA director for over 15 years. He currently serves as a director for the American Boatbuilders Association and is on the executive board for the National Christian Foundation’s Orlando division.

Paul has been intertwined within the marine industry since 1991. He began his marine career at Malibu Boats as a sales manager and was later named VP of Sales and Marketing. During that time, he introduced several innovative and exclusive marketing initiatives. Paul also has served his country in the U.S. Airforce as a Radar/Defensive Fire Control Technician. With a passion for others, Paul currently serves on the WSIA Board of Directors and the WSIA Towboat Committee. Paul also is involved with the Wounded Warrior Project, Horton’s Heroes, World Vision, and Make-A-Wish Foundation. He has been in his current role as president of Centurion and Supreme Boats since 2016.

Correct Craft’s second Summit will be online from 2-4 p.m. EST, March 3. To register for the Marine Culture Summit, please go to www.marineculturesummit.com. Questions for the panel can be sent to emarrero@marineculturesummit.com.

About Correct Craft: Celebrating 96 years of excellence in the marine industry, Correct Craft is a Florida-based company with global operations. Focused on “Making Life Better,” the Correct Craft family includes Nautique, Centurion, Supreme, Bass Cat, Yar-Craft, SeaArk, Parker, and Bryant boat companies, Pleasurecraft Marine Engine Group, Watershed Innovation and Aktion Parks. For more information please visit www.correctcraft.com.

United States Warranty Corporation Commits to MRAA Partnership

MINNEAPOLIS —  Feb. 12, 2021 — The Marine Retailers Association of the Americas announces that United States Warranty Corporation has joined as a Partner Member.

Established in 1975 and headquartered in Cleveland, Ohio, USWC offers vehicle service contracts for marine dealers in North America. Its comprehensive coverage of new and used marine watercrafts through Authorized Dealerships provides its clients’ customers with peace of mind protection both on and off the water. Along with world-class service, 24/7 Claims Adjusters and numerous benefits, USWC also offers ancillary coverage choices and flexible payment options to assist boat owners with expansive coverage, repair cost management and affordable rates.

 

“In addition to leveraging industry exposure opportunities for service contract products, our past participation in Dealer Week was by far, the best virtual event we were a part of in 2020.  Great show. Great leads. Great content. The success we had at the event, confirmed our desire to increase our level of involvement with MRAA.” Jay Demaske, VP Business Development, Marine Watercraft Division, USWC.

 

Through Partner Membership, marine manufacturers, suppliers and service providers align their brands with the programs and opportunities that MRAA works to provide the dealer body in order to help fuel the success of the industry. Partner support allows the Association to expand its offerings and create a positive, long-term impact in the business of MRAA members.

 

“We welcome USWC as a valuable Partner Member,” said Allison Gruhn, Director of Business Development. “Earning the trust of USWC after it attended Dealer Week in December of last year was rewarding for MRAA, but also for our members because these dealers can now also benefit from the tools and resources it offers them.”

 

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.

 

About USWC

For more than 45 years, USWC has been offering an expansive range of service contract coverages  at affordable rates on RV, Powersports Vehicles and Marine Watercrafts. With 24/7 in-house claims administration, we are able to provide quick payment turnaround and claims resolution in two calls or less. We offer a one of a kind exclusionary plan along with ancillary product options; allowing  increased revenue to our dealer partners. Our knowledge and dedication to the industry along with our motto of Service, Integrity & Trust aid us in providing the service customers deserve. For more information, visit  www.uswceagle.com/marine, book a demo:  www.calendly.com/jay-demaske-vp-marinedivision  or call us at 800-233-9878.

 

 

Podium Joins MRAA as Platinum Partner Member

MINNEAPOLIS —  Feb. 11 — The Marine Retailers Association of the Americas announces Podium as a Platinum Partner Member.  

Podium logo

Podium, headquartered in Lehi, Utah, is an interaction management platform for local businesses. It delivers a convenient and full-service messaging system to its clients designed to strengthen business through improved communications with customers. Podium offers a unique, all-encompassing suite of messaging tools designed to make owning a local dealership a breeze. With Podium, dealers can send review invitations, chat with website visitors, request payments, set appointments, and more, all from your Podium Inbox. 

Its proven system, which has allowed more than one half of smartphone owners in the U.S. to connect with local business, aids clients with growing leads, establishing customer loyalty and internal team communication. Since its start in 2014, Podium has helped more than 60,000 businesses grow with modernized messaging capabilities and has been recognized within its field multiple times as one of the fastest-growing companies in North America.

Through Partner Membership, marine manufacturers, suppliers and service providers align their brands with the programs and opportunities that MRAA works to provide the dealer body in order to help fuel the success of the industry. Partner support allows the Association to expand its offerings and create a positive, long-term impact in the business of MRAA members.

 

“We welcome Podium as a Platinum Partner Member,” said Allison Gruhn, Director of Business Development. “Podium has shown tremendous growth within the interaction management process, so it’s great to have an organization that help our members enrich the customer experience and connections. Their support is appreciated, as their area of expertise and focus can be yet another tool within the MRAA’s dealer support system.”

 

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit MRAA.com or contact us at 763-315-8043.

 

About Podium

Podium is a customer messaging platform that enables companies with a local presence to conveniently connect with their customers at critical touchpoints to help them strengthen their business. By conveniently facilitating millions of customer interactions, such as driving customer-generated online reviews and providing improved customer messaging tools, Podium serves more than 45,000 local businesses in the United States, Canada and Australia. Headquartered in Lehi, Utah, and founded in 2014, Podium is currently backed by YC Continuity, Sapphire Ventures, Alkeon Capital, Recruit Co. Ltd., IVP, Accel, Summit Partners and GV. To learn more, visit www.podium.com or contact us at press@podium.com.