This boating season it is going to be imperative to pay attention at the pump, as an emergency waiver issued by the EPA will allow E15, a harmful fuel for boat engines, to be sold throughout the summer. E15, or gasoline that uses a 15 percent ethanol blend, is a widespread, common fuel type that […]
Tag: Around the Industry
Discover Boating Boat Shows Build Marketing Momentum
The 2023 winter/spring show season presented the opportunity to expand awareness for boat shows and recreational boating, uniting Discover Boating and boat shows nationwide under one umbrella. Through Discover Boating’s marketing and PR efforts, millions of consumers were reached through a broad spectrum of channels to retain core boaters and boat show customers, while attracting […]
Northpoint Commercial Finance Advances as MRAA’s Newest Strategic Partner
• Northpoint steps up its support of MRAA’s mission through enhanced membership and Dealer Week participation MINNEAPOLIS — Northpoint Commercial Finance has significantly increased its support of the Marine Retailers Association of the Americas, MRAA’s mission of supporting dealers and the Dealer Week annual Conference & Expo as a Strategic Partner — the highest level of […]
Female Anglers Pose Significant Revenue Opportunity for Fishing Industry
• RBFF and Southwick Associates Find: Increasing women’s participation in fishing stands to provide an additional $1 billion in revenue to the sportfishing industry ALEXANDRIA, VA (May 18, 2023) – Female anglers pose a significant revenue opportunity for the fishing industry, according to new research from the Recreational Boating & Fishing Foundation (RBFF) and Southwick Associates. […]
Marine Industry Association of Central Florida Helps Dealers Thrive with MRAA Membership
MINNEAPOLIS, May 16, 2023 – The Marine Retailers Association of the Americas (MRAA) announces that it has added 15 new Bronze Members because the Board of Directors of the Marine Industry Association of Central Florida (MIACF) approved a new benefit for all MIACF Members that includes a free, 1-year membership to the MRAA. “The Marine […]
Discover Boating: Engaging Tomorrow’s Customers Today
Discover Boating, powered by the National Marine Manufacturers Association® (NMMA) and MRAA, has rolled out its See You Out Here marketing campaign heading into peak boating season. The focus remains on expanding the market for boating by attracting the next generation and retaining current boaters. For nearly two decades, Discover Boating has helped nurture the next generation while […]
‘Find Your Best Self’ Marketing Campaign Webinar
The Recreational Boating & Fishing Foundation (RBFF) recently kicked off a new Take Me Fishing campaign called “Find Your Best Self on the Water.” It will host an all-industry webinar at 2 p.m. ET, Wed., May 31, to provide more detail on the campaign.
Take Me Fishing Launches ‘Find Your Best Self on the Water’ Campaign Spotlighting Benefits of Fishing and Boating for Women
• Marketing campaign fueled by extensive research revealing women who fish are happier and healthier ALEXANDRIA, VA (May 2, 2023) – The Recreational Boating & Fishing Foundation (RBFF) this week launched the Take Me Fishing™ “Find Your Best Self on the Water” campaign to create awareness of fishing and boating among diverse new audiences and […]
Info-Link Technologies, Elco Motor Yachts Join MRAA as Partner Members
MINNEAPOLIS — The Marine Retailers Association of the Americas (MRAA) announces the addition of Info-Link Technologies, Inc. and Elco Motor Yachts, LLC as Partner Members. Marine manufacturers, suppliers and service providers, through Partner Membership, commit to aligning their brands with the programs and opportunities that MRAA offers in its efforts to fuel the success of […]
Regal & Nautique of Orlando Named Water Sports Industry Association ‘Marine Dealer of the Year’
• RNO Wins Top International Water Sports Retailer for 2023 ORLANDO, FLORIDA – It’s a winning trifecta for top marine retailer Regal & Nautique of Orlando (RNO). Besides being named the #1 Dealer in North America by Boating Industry Magazine in its Top 100 ranking last November, followed by recognition among the “Great Dealerships to […]
