Rollick Inc., a relationship marketing technology provider for the Marine, Powersports, and RV industries, today announced a partnership with Kenect, a rapidly growing provider of business texting and communications technology. Beginning in August, Kenect’s popular Text Lead and Text-to-Pay solutions will be integrated into RollickDR, the company’s new digital retailing solution, and will soon be […]

NMMA announced today the hire of Kevin M. Williams as vice president of marketing. In this new role created in support of the NMMA’s strategic plan to expand the market for recreational boating, Williams will oversee the industry’s Discover Boating campaign and the integration of the Discover Boating brand with boat shows. This includes all […]

The Water Sports Industry Association (WSIA) shared that this Sunday, July 18, is Pass the Handle day. The initiative, created by wakeboarding legends Shaun Murray and Zane Schwenk, exists to introduce new people to towed water sports. The national awareness-driven initiative introduces friends, family, customers, co-workers and first-timers to towed water sports and teaches them […]

WASHINGTON — The U.S. Coast Guard released its 2020 Recreational Boating Statistics Report Wednesday, revealing that there were 767 boating fatalities nationwide in 2020, a 25.1 percent increase from 2019. From 2019 to 2020, the total number of accidents increased 26.3 percent (4,168 to 5,265), and the number of non-fatal injured victims increased 24.7 percent […]

In-Person Workshop to Explore Lessons Learned from COVID-19 for Crisis Management and Emergency Planning; MRAA to participate    During the spring of 2020, the boating industry (marinas, dealers, service, access managers, boating organizations and boaters) was faced with state specific closure notices, re-opening notices, and new restrictions for boating activity during the COVID-19 pandemic. The […]

Throughout the country, boaters are expected to cruise to popular gathering spots this Fourth of July weekend with friends and family, with plans to raft up, drop anchor and swim, enjoy barbecues and cap off festivities with spectacular fireworks celebrations. “After a year of Covid restrictions, boaters are out on the water in force, soaking […]

The Get On Board marketing campaign, a united effort from the Recreational Boating and Fishing Foundation (RBFF), Marine Retailers Association of the Americas (MRAA) and the National Marine Manufacturers Association (NMMA) to generate consumer awareness for boating and fishing, launched last week, June 5-13, coinciding with National Fishing and Boating Week. Discover Boating and Take […]

NMMA Chief Brand Officer, Senior Vice President Ellen Bradley Shares Insights & Evolution Plans for Discover Boating The industry’s strategy to amplify the recreational boating industry’s collective voice to grow participation is beginning to take shape as NMMA integrates the marketing power of its boat shows under the Discover Boating brand. While boat shows are […]

Cutwater to develop new brand platform and consumer campaign; Launching 2022As part of the Discover Boating brand evolution strategy recently shared by NMMA and MRAA, independent creative and media agency Cutwater has been selected to lead development of the Discover Boating brand platform and consumer campaign. The agency will report to the NMMA team as […]

Second-year collaboration remains focused on recruiting and retaining boating and fishing newcomers this summer Alexandria, VA (May 25, 2021) – The Recreational Boating & Fishing Foundation (RBFF), the National Marine Manufacturers Association (NMMA), and the Marine Retailers Association of the Americas (MRAA) today announced the Get On Board consumer marketing campaign will launch during National Fishing & Boating Week, […]