The Get on Board campaign, the first-of-its-kind industry-wide collaboration between RBFF’s Take Me Fishing and NMMA and MRAA’s Discover Boating continued to make waves this summer. Supported by an integrated marketing mix featuring public service announcements, digital advertising, social media and public relations, the 2021 campaign made an impact in reaching new boaters and anglers by generating […]

Organization Offers Expertise, Support to Assist Water Sports Enthusiasts Facing Regulatory Restrictions  Families for Boating, a non-profit organization of community groups around the U.S dedicated to preserving access to waterways for boaters and water sports enthusiasts, is actively providing opportunities to assist boaters facing regulatory threats or concerns. Recreational boating and water sports have grown […]

Best Safety Campaigns Among For-Profit Sector of Recreational Marine Industry Sought SOUTHOLD, N.Y. – September 27, 2021 – The Sea Tow Foundation and its Boating Safety Advisory Council reminds for-profit companies within the recreational boating industry of its forthcoming deadline October 8, 2021 for the 2021 National Boating Industry Safety Awards, sponsored by KICKER Marine […]

The Sea Tow Foundation in cooperation with its newly rebranded Boating Safety Advisory Council (formerly North American Sober Skipper Advisory Council) has issued the official call for entry for its 2021 “National Boating Industry Safety Awards.” Now in its third year, the contest features 10 categories of entry, all of which recognize top boating safety […]

Rollick Inc., a relationship marketing technology provider for the Marine, Powersports, and RV industries, today announced a partnership with Kenect, a rapidly growing provider of business texting and communications technology. Beginning in August, Kenect’s popular Text Lead and Text-to-Pay solutions will be integrated into RollickDR, the company’s new digital retailing solution, and will soon be […]

NMMA announced today the hire of Kevin M. Williams as vice president of marketing. In this new role created in support of the NMMA’s strategic plan to expand the market for recreational boating, Williams will oversee the industry’s Discover Boating campaign and the integration of the Discover Boating brand with boat shows. This includes all […]

The Water Sports Industry Association (WSIA) shared that this Sunday, July 18, is Pass the Handle day. The initiative, created by wakeboarding legends Shaun Murray and Zane Schwenk, exists to introduce new people to towed water sports. The national awareness-driven initiative introduces friends, family, customers, co-workers and first-timers to towed water sports and teaches them […]

WASHINGTON — The U.S. Coast Guard released its 2020 Recreational Boating Statistics Report Wednesday, revealing that there were 767 boating fatalities nationwide in 2020, a 25.1 percent increase from 2019. From 2019 to 2020, the total number of accidents increased 26.3 percent (4,168 to 5,265), and the number of non-fatal injured victims increased 24.7 percent […]

In-Person Workshop to Explore Lessons Learned from COVID-19 for Crisis Management and Emergency Planning; MRAA to participate    During the spring of 2020, the boating industry (marinas, dealers, service, access managers, boating organizations and boaters) was faced with state specific closure notices, re-opening notices, and new restrictions for boating activity during the COVID-19 pandemic. The […]

Throughout the country, boaters are expected to cruise to popular gathering spots this Fourth of July weekend with friends and family, with plans to raft up, drop anchor and swim, enjoy barbecues and cap off festivities with spectacular fireworks celebrations. “After a year of Covid restrictions, boaters are out on the water in force, soaking […]