The Get On Board marketing campaign, a united effort from the Recreational Boating and Fishing Foundation (RBFF), Marine Retailers Association of the Americas (MRAA) and the National Marine Manufacturers Association (NMMA) to generate consumer awareness for boating and fishing, launched last week, June 5-13, coinciding with National Fishing and Boating Week. Discover Boating and Take […]

NMMA Chief Brand Officer, Senior Vice President Ellen Bradley Shares Insights & Evolution Plans for Discover Boating The industry’s strategy to amplify the recreational boating industry’s collective voice to grow participation is beginning to take shape as NMMA integrates the marketing power of its boat shows under the Discover Boating brand. While boat shows are […]

Cutwater to develop new brand platform and consumer campaign; Launching 2022As part of the Discover Boating brand evolution strategy recently shared by NMMA and MRAA, independent creative and media agency Cutwater has been selected to lead development of the Discover Boating brand platform and consumer campaign. The agency will report to the NMMA team as […]

Second-year collaboration remains focused on recruiting and retaining boating and fishing newcomers this summer Alexandria, VA (May 25, 2021) – The Recreational Boating & Fishing Foundation (RBFF), the National Marine Manufacturers Association (NMMA), and the Marine Retailers Association of the Americas (MRAA) today announced the Get On Board consumer marketing campaign will launch during National Fishing & Boating Week, […]

Active Interest Media’s marine group, which includes Soundings Trade Only, is proud to introduce the AIM Women in the Industry Virtual Breakfast. Designed to be a large-scale, female-focused event for marine professionals, it will feature guest speaker, Alicia M. Rodriguez. The virtual breakfast will take place on Thursday, June 3rd, 9am – 10:30am EDT, and […]

Get On Board, the industry-wide marketing campaign from the Recreational Boating and Fishing Foundation (RBFF), National Marine Manufacturers Association (NMMA), and Marine Retailers Association of the Americas (MRAA) to grow fishing and boating participation, has received an Award of Commendation from the Public Relations Society of America (PRSA) at the 2021 Bronze Anvil Awards, as […]

Envision Company of Elk River, MN, announced today the acquisition of Premier Marine, a leader in the luxury pontoon market, based in Wyoming, MN. The move represents the next chapter in an already successful manufacturing legacy established by Envision Company owner, Chris Carlson. Carlson has an extensive 25-plus year track-record of driving growth in manufacturing […]

Fifty-five million Americans age 6+ went fishing in 2020 according to preliminary data from the Recreational Boating & Fishing Foundation’s (RBFF) 2021 Special Report on Fishing. These 5 million new and returning anglers, who are younger, more diverse and live in urban areas, represent 10% growth in fishing participation in 2020. In addition to overall […]

The Massachusetts Marine Trades Association (MMTA) is pleased to announce it has received a $20,000 recovery grant from the Massachusetts office of Travel & Tourism (MOTT) to help market their 2021 Stay Local Boat Ma program. Yesterday Lieutenant Governor Karyn Polito, Housing and Economic Development Secretary Mike Kennealy, MOTT Executive Director Keiko Orrall, State Senator […]

Orlando, Fla., April 1, 2021 – As part of a U.S. Coast Guard Boating Safety Outreach Grant, the Water Sports Foundation (WSF) has just completed the first phase and launch of its new “National Boating Safety Media Center” which is designed to facilitate and support the work of journalists assigned to cover boating safety topics. Housed within a […]