ALEXANDRIA, VA- The world’s most popular app and social network for anglers, Fishbrain, today announced a first-of-its-kind partnership with the Recreational Boating & Fishing Foundation (RBFF) to integrate new fishing intelligence features into its digital properties, including TakeMeFishing.org and VamosAPescar.org. The agreement will give RBFF’s audience of over 11 million unique visitors access to a […]

This Marine Retailers Association of the Americas Special Presentation is designed to explore solutions for overcoming the technician shortage both as an industry and in your individual business. Here are five ideas you can begin exploring today. Stay in close communication with your existing techs. Not only are they an excellent source of leads for […]

Dear Colleagues, We need your help! As many of you know, we are moving our Miami International Boat Show to its new home at Miami Marine Stadium Park and Basin for the 2016 show, February 11–15. In light of some of the press you may have seen, we can assure you, the boat show will […]

Boating is for Everyone! Date from the U.S. Census Bureau reveals a significant business opportunity for boating from the demographic changes occurring in the U.S. To grow boating, the Recreational Boating Leadership Council’s New Markets Task Force encourages all boating businesses to tailor marketing collateral and messaging to embrace and appeal to demographic groups underrepresented […]

MINNEAPOLIS — The Recreational Boating Leadership Council is asking for the marine industry’s help in developing a searchable national database of Youth Boating & Fishing Programs housed on the Discover Boating website at www.discoverboating.com/youth. “The data suggests that adults are much more likely to become avid boaters if they participated in boating as a child,” […]

Seattle Boat Company, with locations in  Seattle and Bellevue, Wash., was recently recognized as a 2014 Supporter of the Year by AtWork!, an organization whose mission it is to help people with disabilities be more productive, integrated and contributing members of their community. CLICK HERE to watch an inspiring video featuring Jon Vossler and Michael […]

Jeff Parker, the founder of Austin Boats and Motors in Austin, Texas, recently passed away unexpectedly. Moving forward, the business will be run by Parker’s son, Martin Boyer, and other family members. Parker was a strong dealer advocate, valued MRAA board member and friend to the industry. In lieu of flowers, the Parker family requests […]

Rupert L. “Ren” Nichols Jr., president of Allen Harbor Marine Service in Harwich Port, Mass., died March 28 after battling a long illness. He was 66. An active and engaged member of the Cape Cod boating and marine community, Nichols was a 48-year “lifetime member” of the U.S. Power Squadrons, where he rose to the […]

Key dealers hear detailed plans for expanded manufacturing, process improvements ELKHART, IN, December 18, 2013 —Surrounded by key members of Nautic Global Group’s national dealer network, CEO Jim Malone laid out a comprehensive new vision for the company and answered questions on a wide range of topics during a “fireside chat” December 13 in South […]

The industry’s Discover Boating marketing campaign is gearing up for launch. We invite you to join this all-industry webinar on April 3 outlining details for Discover Boating’s Welcome to the Water marketing campaign. This 45-minute webinar will provide a look at the integrated marketing mix on tap for the busy boating months ahead, including digital […]