MRAA Members Play a Vital Role In Supporting Dealers and the Marine Industry by Helping Shape Authentic Sales Leadership Certification As a dealership owner and manager, you know firsthand the boating business doesn’t always love you back. Even though you give it your blood, sweat, tears and years, it can be, at times, unsympathetic. Regardless, […]
Tag: bob mccann
Why Boat Sales Follow-Up Wins More Buyers
Strong salespeople know follow-up is everything. Learn how boat dealers can better manage pre-sale communication to build relationships and close more deals.
The Art of the Phone Call
6 Strategies to Convert Leads Over the Phone
4 Ways to Advance Your Business
• Help build careers and strengthen your dealership with continuing marine-industry education As a dealership owner or general manager, we know you want to put your business in a position to win. You want your employees to have long careers and remain loyal to your store(s) while also needing your business to stay efficient and […]
5 Benefits of Installing & FOLLOWING a Sales Process
Natural talent and abilities can only take you so far. All one has to do is look at some of the most elite athletes in sports. Talent can take some of them to all-star status. Hard work and additional effort, day in and day out, can then make an all-star into an all-pro or shape […]
MRAA Certified Dealership Program Helps Your Business Reach New Heights
• Create a more efficient, effective and resilient dealership that delivers an industry-leading customer experience To properly evaluate your dealership, you need to think like an eagle. According to allaboutvision.com, raptors (birds of prey) have superb vision at a distance, but the eagle is supreme with the ability to see roughly eight times as far […]
MRAA Announces Dealer Week 2023 Education Pathway Hosts
MINNEAPOLIS, Aug. 17 – The Marine Retailers Association of the Americas (MRAA) has announced the Education Pathway Hosts for its annual Dealer Week Conference and Expo, held Dec. 4-7, in Tampa, Fla. Three highly talented, well-versed and driven speakers will lead their respective “classrooms,” offering insight, interacting with the audience and guiding attendees to take […]
Best Friend at Work
By Bob McCann, MRAA Lead MICD Program Consultant Think about your workplace for a few minutes, and imagine a stressful day – we all have them now and again. Think for a second about when that stress bubbles up, who at work do you run to? Who do you vent to? From whom do you […]
Find Your Salesperson Superpower
• Best Practice for Overcoming Price Objections: Listen to Your Customers More Than You Talk By Bob McCann Many salespeople are conversationalists. That’s a great asset since you’re dealing with new people every day. But to make a sale, you must also be an excellent listener. Listening is the best way to learn how to […]
