• Create a more efficient, effective and resilient dealership that delivers an industry-leading customer experience To properly evaluate your dealership, you need to think like an eagle. According to allaboutvision.com, raptors (birds of prey) have superb vision at a distance, but the eagle is supreme with the ability to see roughly eight times as far […]
Tag: bob mccann
MRAA Announces Dealer Week 2023 Education Pathway Hosts
MINNEAPOLIS, Aug. 17 – The Marine Retailers Association of the Americas (MRAA) has announced the Education Pathway Hosts for its annual Dealer Week Conference and Expo, held Dec. 4-7, in Tampa, Fla. Three highly talented, well-versed and driven speakers will lead their respective “classrooms,” offering insight, interacting with the audience and guiding attendees to take […]
Best Friend at Work
By Bob McCann, MRAA Lead MICD Program Consultant Think about your workplace for a few minutes, and imagine a stressful day – we all have them now and again. Think for a second about when that stress bubbles up, who at work do you run to? Who do you vent to? From whom do you […]
The Fortune is in the Follow-Up
By Bob McCann, Lead MICD Program Consultant Let’s say you’re in the market for a new SUV – a big investment these days. You’re torn between two models from two different dealerships. They seem similar from the looks, performance, price and test drive. The salesperson at one dealership has called to check on you since […]
Find Your Salesperson Superpower
• Best Practice for Overcoming Price Objections: Listen to Your Customers More Than You Talk By Bob McCann Many salespeople are conversationalists. That’s a great asset since you’re dealing with new people every day. But to make a sale, you must also be an excellent listener. Listening is the best way to learn how to […]