• MRAA adds a new education course on MRAATraining.com to help its Members improve at gaining customers in a softer market Chances are you or someone on your sales team has used the term “tire kickers” during your sales meetings conversations.The slang term, which carries with it a negative connotation, stems from the automotive market […]
Tag: Customer acquisition
What Business Are You Really In?
If I were to ask you, “What type of business do you own?” you would probably say something like: “We sell and/or service boats!” But that’s NOT really the business you’re in. First and foremost, you’re in the business of customer acquisition. Because you can’t sell and service boats if you don’t have buyers. Duh. It’s pretty […]