BROOKLYN PARK, March 24 – The Marine Retailers Association of the Americas (MRAA) announces Spectrum Color commits to Platinum Partner Membership and will be exhibiting at Dealer Week 2025 in Tampa, Fla. As a Platinum Partner Member of the MRAA, Spectrum Color plays an essential role in supporting the growth and success of the marine […]
Tag: Customer Satisfaction
The Importance of Boat Demos for Safe & Enjoyable Boating
Boat demos help customers gain confidence in their new vessel. Learn why skipping the demo could mean missing out on improved customer satisfaction.
Repair Event Cycle Time
• Industry survey – Your feedback will help to uncover unexpected and effective service items that influence RECT We have heard it before. We will hear it again. Repair Event Cycle Time is the most important KPI to influence customer satisfaction. Boaters only have so many days to get out on their boat. Wind, Waves, […]
