The MICD Program logo is a powerful symbol. It represents your dealership’s ongoing commitment to excellence throughout all facets of your business — customer service and follow-up, sales processes and procedures, employee satisfaction and retention, facility upkeep, etc. Now that you’re an MICD, it’s time to shout it from the

The MICD Program offers customized marketing materials to help you promote your Certified status. Access to these materials, which include a brand-new, 6-foot-tall stand-up banner, is an exclusive MICD benefit. Certified Dealers receive stand-up banners and other customized marketing materials for use in their dealerships at a significantly discounted rate.

If you missed the all-industry webinar April 22 unveiling plans for the 2014 Discover Boating marketing campaign, CLICK HERE to download the full recording today. Learn more about the integrated marketing mix on tap for the national campaign this spring/summer. Discover Boating launched its documentary-style series “Stories of Discovery” May

Here are three great tips for talking to/working with media outlets when they call to inquire about your MICD status or have general questions about the MICD Program: 1.) Designate a spokesperson. Make sure that when media calls — because you never can be sure who will call or when

The industry will unveil its brand-new Discover Boating (DB) campaign this Friday, March 28, and it’s important that Marine Industry Certified Dealerships are primed to take full advantage of the benefits that come with it. The new campaign’s objective is simple: To grow awareness of and build a positive perception

Welcome Lindsey Johnson, the new content manager for the MICD Program. Johnson will be responsible for helping raise awareness of MICD for industry and consumer audiences alike. She comes to the program with more than 13 years professional experience in the marine industry, as both a journalist/editor and communications/PR professional,

Unless you’ve been living under a rock, you know that social media sites (Facebook, Twitter, Instagram, Google+, YouTube, etc.) are where it’s at. They’re probably the best places to connect with customers and interact with them on a personal level outside the dealership. Take advantage of valuable social media outlets

MINNEAPOLIS — The Marine Industry Certified Dealership Program (MICD) has unveiled a new online video promoting the recently restructured program, which makes it easier and more affordable for marine dealers to get certified, and so far buzz surrounding the changes has been overwhelmingly positive. “I like the fact that you’ve

MIAMI – The recently revamped Marine Industry Certified Dealership Program has made great strides since its soft launch in November of last year, and has already seen a 33-percent increase in the number of participating dealers, according to Sonja Moseley, Director of Certification and Benefits at the Marine Retailers Association

ORLANDO – The Marine Industry Certified Dealership (MICD) program announced their annual awards today at the Marine Dealer Conference and Expo (MDCE) in Orlando. These awards recognize outstanding Five Star Certified Dealers for best practices and best places to work. “Best practices and employee satisfaction are key elements in the