Having served as a PR manager and magazine editor for around 20 years in the off-road and powersports industry, safety factored into everything my teams did, from producing media kits to writing stories and taking photography. It was all about the message we were creating and sending to the end user, reader and product owner. […]
Tag: Discover Boating
Real Boater Stories: Gary Sheffield Joins Discover Boating’s ‘See You Out Here’ Campaign
Discover Boating, powered by the National Marine Manufacturers Association (NMMA) and MRAA, announced today the launch of its latest short film in the “See You Out Here” campaign, Beyond the Diamond: A Life of Boating, Fishing, and Family, featuring nine-time Major League Baseball all-star, Gary Sheffield. The video takes viewers on a day in the life […]
Boating: A Home Run Experience!
Gary Sheffield, nine-time Major League Baseball all-star and five-time Silver Slugger, circled the bases after launching homers 509 times during his 22-year career. He traveled North America as a professional ballplayer for the Marlins, Dodgers, Brewers, Yankees, Braves, Padres, Tigers and Mets. I remember hunting for his rookie cards back in 1989. Back then, he […]
Discover Boating Content: Tips for Boaters
Discover Boating, powered by the National Marine Manufacturers Association (NMMA) and the MRAA, continues to generate valuable content for new and seasoned boaters alike. Discover Boating, through monthly emails and social media efforts, drives consumers to DiscoverBoating.com, sharing with them boating lifestyle content. Celebrating Earth Day and National Picnic DayIn April, Discover Boating celebrated Earth […]
Discover Boating Boat Shows Among USA Today’s 10Best Readers’ Choice Awards
USA Today announced the 10Best Readers’ Choice Awards including the Best Boat Shows of 2024. Among the honorees this year are the Discover Boating Minneapolis (ranked 10th), Atlanta (ranked 9th), Miami (ranked 6th) and Chicago (ranked 5th) boat shows. Here’s access to the official announcement and full list of 2024 award recipients. The top 10 winners for Best […]
Webinar: Why & How of Discover Boating
Marine industry webinar: Why & How of Discover Boating, to share who the campaign is reaching, how it’s engaging today’s evolving consumer and why the brand is building long-term market share for boating.
Top Safe Boating Tips: Refueling Best Practices
• Discover Boating and Progressive Insurance® Debut New Episode in Safe Boating Video Series Discover Boating, powered by NMMA and MRAA, in collaboration with Progressive Insurance, launched its second safety video in the “Top Safe Boating Tips” series this week. The video titled, Fuel Up With Confidence: Top Tips for Responsible Refueling, covers essential practices, such […]
New Safe Boating Video Series
• Discover Boating, Progressive Insurance® partner to launch third installment of ‘Top Safe Boating Tips’ Discover Boating, powered by NMMA and MRAA, in collaboration with Progressive Insurance, is launching its third safety video series titled “Top Safe Boating Tips” this month. The five-part series covers crucial safety topics that all boaters need to be aware of for […]
Engaging New Boaters
• DiscoverBoating.com’s February Content Engages New Boaters In February, Discover Boating, powered by NMMA and MRAA, featured timely content that provides helpful tips and resources for new and existing boaters. February content included spotlighting Black-owned businesses in the marine industry in celebration of Black History Month. In addition to this article, Discover Boating featured these individuals throughout […]
Recreational Boating Industry Decries Advancement of Vessel Speed Rule
The recreational boating industry expressed disappointment with the decision to advance the North Atlantic Right Whale (NARW) Vessel Strike Reduction Rule and urges administration to consider economic impact and management alternatives.
