• Customer Experience – A Winning Strategy in a Softening Market By Liz Walz “Competing on price is a loser’s game … Competing on product has also become really difficult.” So writes customer experience expert and Dealer Week 2022 Opening Keynote speaker Dan Gingiss in the introduction to his book, “The Experience Maker.” So how […]
Tag: existing customers
Marketing to Current Marine Customers
• 5 Tips to Help Your Dealership Succeed in Marketing to Existing Customers from Boatline By Lori Stacy, CEO of Trader Interactive Today’s consumer buying environment is more competitive than ever, which is why retaining loyal customers is key. To keep up in this space, you may have to adjust current marketing strategies to better […]