• Boating content you can use to educate, inform and improve boat owners’ on-the-water experiences Despite having a staff of boating enthusiasts and experts at your disposal, it’s not easy for a dealership to find additional time in the day to devote to writing boating stories that help improve your customers’ individual boating experiences. Designating […]
Discover Boating, powered by MRAA and the National Marine Manufacturers Association (NMMA), partnered with dozens of Instagram and TikTok content creators across the U.S. and Canada throughout summer to inspire the next generation of boaters to get on the water and enjoy the benefits of boating. From cruising and wakesurfing to fishing and sailing, influencers […]
The Recreational Boating & Fishing Foundation (RBFF) recently kicked off a new Take Me Fishing campaign called “Find Your Best Self on the Water.” It will host an all-industry webinar at 2 p.m. ET, Wed., May 31, to provide more detail on the campaign.
WASHINGTON, D.C. — November 9 — The U.S. Department of Commerce’s Bureau of Economic Analysis (BEA) has released economic data for 2021 exhibiting outdoor recreation’s powerful and positive economic impact on the U.S. economy. These new numbers show outdoor recreation generates $862 billion in economic output and 4.5 million jobs. This means the outdoor recreation […]
Discover Boating, powered by NMMA and MRAA, has been amplifying the storytelling power of social content creators throughout summer to engage the next generation of boaters and inspire young, diverse audiences to experience life on the water. From Instagram to TikTok – where the brand’s target audiences consume their social media content – Discover Boating has appeared in […]
Discover Boating incorporates VICE TV content to reach NextGen Boaters ages 18-34.