• Lenny Sims, VP Business Development/Strategy – Specialty Vehicles for J.D. Power and the MRAA Discuss Insights on the 2023 Q2 Marine Market Drew Mick, MRAA: April saw a small decline across all boat types in traffic views. Is there any reason for that dip? Lenny Sims: When we look at the data, there’s all […]
Tag: JD Power
Marine Market Insights: Boat Shows, Outboards & the Inventory Race
• Lenny Sims, VP Business Development/Strategy – Specialty Vehicles for J.D. Power and the MRAA Discuss Insights on the 2023 Q1 Marine Market By Drew Mick, MRAA Data Specialist Mick: Last time we spoke, you emphasized how 2022 was showing signs of “a return to the norm.” With what we are seeing in Q1 2023, […]
J.D. Power, MRAA to Create Quarterly Market Insights
• Collaboration will help marine dealers make better business decisions through quarterly market insights reports and analysis MINNEAPOLIS, January 9 – The Marine Retailers Association of the Americas (MRAA) announced today a new data-driven partnership with J.D. Power – Specialty Vehicles. This collaboration between J.D. Power and the MRAA will help marine dealers make better […]