MINNEAPOLIS, Dec. 3, 2025 — The Marine Retailers Association of the Americas (MRAA) announces that Skier’s Choice has advanced to a Boat Brand Partner. The move deepens the a valued longtime member’s investment in marine retailers and elevates dealer success throughout the industry. Skier’s Choice is the manufacturer of Supra and Moomba performance inboard wakeboard […]
Tag: liz Keener
MasterCraft Upgrades to MRAA Boat Brand Partner Level
MINNEAPOLIS, Dec. 2, 2025 — The Marine Retailers Association of the Americas (MRAA) announced today that MasterCraft, a longtime MRAA member, has upgraded its partnership to the Boat Brand Partner level, strengthening its commitment to supporting marine retailers and advancing dealer success across the industry. MasterCraft, a global leader in building reliable, comfortable and high-performing […]
Viaggio Pontoons Upgrades to MRAA Boat Brand Membership
• The new MRAA manufacturer-focused membership level provides turnkey access to Dealer Week and MRAA’s expansive dealer development programs MINNEAPOLIS, NOVEMBER 19, 2025 – The Marine Retailers Association of the Americas (MRAA) announces that Viaggio Pontoons has upgraded to MRAA’s new Boat Brand Partner membership category. This partnership marks a significant milestone in MRAA’s ongoing […]
Trucordia Marine Joins MRAA as Platinum Partner
MINNEAPOLIS, Oct. 8 – Trucordia Marine (formerly Belter Insurance) has strengthened its commitment to the marine industry by becoming a Platinum Partner Member of the Marine Retailers Association of the Americas (MRAA). Also, the company will exhibit at Dealer Week 2025 in Tampa, Fla., showcasing its dedication to protecting and empowering marine retailers nationwide. “Having […]
Grady-White Boats Commits to Platinum Partner Membership
MINNEAPOLIS, August 28 — Grady-White Boats has joined the Marine Retailers Association of the Americas (MRAA) as a Platinum Partner Member. This partnership highlights Grady-White’s ongoing commitment to supporting the dealer community and advancing the marine industry. As a Platinum Partner, Grady-White Boats shows its deep investment in the marine industry’s future by collaborating with […]
Why Marine Dealers Should Attend the American Boating Congress: Advocacy, Networking, Impact
By Liz Keener, MRAA Senior Director of Dealer Development During the opening night dinner at the American Boating Congress, organizers invited first-time attendees to stand up. There were dealers, manufacturer representatives and industry suppliers who rose from their chairs — and, of course, me. For 14 years, I had heard of this event — ABC […]
Lessons Learned at Inaugural SheMoves Conference
MRAA staff recently attended the inaugural SheMoves Conference hosted by Associations North, a regional association for association professionals. Here are a few of the takeaways I encourage everyone to consider as we wrap up Women’s History Month.
MRAA’s Liz Keener Named to Boating Industry’s 40 Under 40
MINNEAPOLIS, DATE – The Marine Retailers Association of the Americas (MRAA) is proud to announce that Liz Keener, Director of Dealership Development, has been honored by Boating Industry magazine as one of its 40 Under 40 list of young professionals within the marine industry. “Being named one of Boating Industry’s 40 Under 40 is a […]
MRAA Sponsors She Moves Conference to Empower and Elevate Women
MINNEAPOLIS, March 8 – The Marine Retailers Association of the Americas (MRAA) announces its participation in, and sponsorship of the Associations North She Moves: Where Business Meet Brilliance conference. The inaugural event for the community of women within Associations North, the association for associations in the Midwest, is dedicated to empowering, elevating and unleashing the […]
Wave Makers!
“Just as ripples spread out when a single pebble is dropped into water, the action of individuals can have far-reaching effects.” – the Dalai Llama For me, the iconic and cultural image of Rosie the Riveter surfaces when thinking about strong, courageous women. While World War II was before my time, I remember first learning […]