There’s not much that grabs attention like a promise of a 23% increase in profits. That’s why I bet Gallup got a lot of clicks on the report it released this fall, suggesting that teams with the highest levels of employee engagement had 23% higher profits than those with the lowest levels of employee engagement. […]
Tag: Liz Walz
MRAA Launches Service Advisor Certification
MINNEAPOLIS, October 1 – The Marine Retailers Association of the Americas (MRAA) announces the launch of its all-new Service Advisor Certification Program – a high-demand, position-specific certification designed to elevate a dealership’s service department by boosting technician efficiency, driving up revenue and profits, and transforming customer experience. “Not only does the service advisor spend the […]
MRAA Reveals Dealer Week 2024 Theme
MINNEAPOLIS, July 23 – The Marine Retailers Association of the Americas (MRAA) has announced the theme of “Outperform” for its annual Dealer Week Conference and Expo, held December 8-11 in Orlando, Fla. Economic winds have not been as favorable to boating as a whole in 2024 as they were in recent years. Nor are they […]
Wave Makers!
“Just as ripples spread out when a single pebble is dropped into water, the action of individuals can have far-reaching effects.” – the Dalai Llama For me, the iconic and cultural image of Rosie the Riveter surfaces when thinking about strong, courageous women. While World War II was before my time, I remember first learning […]
2 New Hires Strengthen MRAA Dealer Education Team
MINNEAPOLIS, Dec. 1 – The Marine Retailers Association of the Americas (MRAA) announced today that it added two new employees to its Education Team: Senior Education Developer Bernie DeGraw and Education Coordinator Carolyn Howell. “Adding Bernie and Carolyn will help us enhance our educational initiatives and deliver on our mission to fuel dealer success,” […]
MRAA, ABYC Launch Service Management Certification Program
MINNEAPOLIS and ANNAPOLIS, Nov. 27 – The Marine Retailers Association of the Americas (MRAA) and the American Boat & Yacht Council (ABYC) have announced the all-new Service Management Certification program, which they partnered to develop. Staff from both organizations will be on hand December 4-7, at MRAA’s Dealer Week in Tampa, to celebrate the launch […]
Improve Your Customer’s Experience by Owning Your RECT
Because you’re involved in a dealership service department, you know what’s coming. It’s the chaos of spring launch season. And while pulling it off is a heavy lift for even the best-of-the-best service departments, it’s a huge opportunity for your team as well. An opportunity to kick off your customers’ boating season on the right […]
Competing on Price: Stop Playing a Losing Game
• Customer Experience – A Winning Strategy in a Softening Market By Liz Walz “Competing on price is a loser’s game … Competing on product has also become really difficult.” So writes customer experience expert and Dealer Week 2022 Opening Keynote speaker Dan Gingiss in the introduction to his book, “The Experience Maker.” So how […]
MRAA Launches ‘The Boat Biz’ Podcast
• New podcast aimed at highlighting insights, opportunities and actionable content for the marine industry MINNEAPOLIS, September 13, 2022 — The Marine Retailers Association of the Americas has launched an all-new podcast, titled “The Boat Biz,” focused on delivering insights, discussing opportunities and providing actionable content for the marine industry to act on. The Boat […]
Dealer Week 2022 Education Lineup Released
Dealer Week, an annual MRAA Conference for marine businesses, has announced the education lineup for the event that will be held December 5-8 in Austin, Texas.
