MINNEAPOLIS — The Marine Retailers Association of the Americas announced that Tigé Boats, Inc. has recommitted to MRAA membership as a Platinum Partner. Through Platinum Partner Membership, Tigé Boats aligns its brands with the programs and opportunities that MRAA works to provide the dealer body in an effort to fuel the success of the […]
Tag: marine industry
New York State Passes Right to Repair; Exempts Marine Industry
ALBANY, N.Y. — June 22 — The Marine Retailers Association of the Americas, the National Marine Manufacturers Association, and the Coalition Opposed to Illegal Tampering have made immense progress in New York after meeting with Senator Breslin to inform him of the potential harms right to repair legislation could have on Marine and other off-road […]
RECT: Today’s No. 1 Customer Experience Metric
Your service department holds the key to a quality customer experience. With the twists and turns of every new season, the needs and demands of boater buyers and owners change. These evolving needs, of course, are brought on by the ever-changing economy, technological advances, product development, consumer sentiment and satisfaction, and experiences found elsewhere in […]
The Importance of the Sales Process Requirement
Intent: Assure that you’re properly taking care of the customer before the sale via walk-in, phone-in or internet. Make sure you’re gathering leads, nurturing those leads and turning them into sales. No customer or prospect should be dropped if the process is used properly. There also needs to be follow up. The MRAA team has […]
Help Your Customers by Helping Your Techs
While the sales team has been cranking out boats all spring and summer, we all know your service team is just as important to your business. As the old saying goes, “Sales sells the first boat; service sells the rest.” (And dealers in 2020 Continuous Certification have a great course coming out in October with […]
Operation: Keep Your Customers Boating
In Minnesota, a salesman admits that boat deliveries and walkthroughs are being compromised by the overwhelming number of customers who need to be cared for. This, despite the fact that he’s selling boats to customers who’ve never even been in a boat, let alone have never owned a boat. In Florida, a dealership principal tosses […]
