MINNEAPOLIS, July 23 – The Marine Retailers Association of the Americas (MRAA) has announced the theme of “Outperform” for its annual Dealer Week Conference and Expo, held December 8-11 in Orlando, Fla. Economic winds have not been as favorable to boating as a whole in 2024 as they were in recent years. Nor are they […]
Tag: Mike Davin
MRAA Represents Voice of Dealers at American Boating Congress
Last week the recreational boating industry, including the Marine Retailers Association of the Americas (MRAA), visited Washington, D.C., for the annual American Boating Congress (ABC) hosted by the National Marine Manufacturers Association (NMMA). MRAA staff, certified dealers and members of the MRAA board of directors met with lawmakers to discuss the contributions of the marine […]
Webinar: Why & How of Discover Boating
Marine industry webinar: Why & How of Discover Boating, to share who the campaign is reaching, how it’s engaging today’s evolving consumer and why the brand is building long-term market share for boating.
MRAA Releases 2023 Impact Report Showcasing Commitment to Advocacy, Dealer Education
The MRAA recently released its Annual Impact Report, which provides an overview of everything the association did in 2023 to support boat dealers and the marine industry.
MRAA Promotes 3 to Support Strategic Growth in 2024
MINNEAPOLIS, Dec. 1, 2023 – The Marine Retailers Association of the Americas (MRAA) announces that Liz Keener, Stevie Cook and Sherri Cuvala have been promoted for exemplary work helping the MRAA and dealers find greater success. The promotions reflect their hard work and dedication and allow MRAA to pursue its strategic goals to provide increasingly […]
Skier’s Choice to Host National Dealer Meeting at Dealer Week 2023
TAMPA, FLORIDA, July 11 — Skier’s Choice recently announced it has selected the Marine Retailers Association of the Americas’ (MRAA) Dealer Week Conference & Expo as the location of its annual dealer meeting this December. The meeting will take place in the days leading up to Dealer Week 2023, held Dec. 4-7 at the Tampa […]
How to Hire Ideal Team Players
I’ll start with an obvious statement that I think every dealership reading this will agree with: Hiring is hard. OK, are we on the same page? If you don’t agree with that statement: 1) Skip this blog. 2) Please contact me, I’d like to hire you as an expert speaker for Dealer Week 2023! For […]
Operation: Keep Your Customers Boating
In Minnesota, a salesman admits that boat deliveries and walkthroughs are being compromised by the overwhelming number of customers who need to be cared for. This, despite the fact that he’s selling boats to customers who’ve never even been in a boat, let alone have never owned a boat. In Florida, a dealership principal tosses […]