By Sid Humphreys, Regional Representative at ZiiDMS, an MRAA Platinum Partner More than merely an inventory and point-of-sale tool, a Dealer Management System (DMS) can assist you with marketing in various strategic and practical ways. Your DMS is the foundation for targeted, efficient, data-driven marketing campaigns. But what steps should you take to make the […]
Tag: MRAA Partner News
Regal Boats Upgrades to MRAA’s All-New Boat Brand Membership
New MRAA manufacturer-focused membership level provides turnkey access to Dealer Week and MRAA’s expansive dealer development programs.
5 New Partner Members Join the MRAA
MINNEAPOLIS, March 31, 2025 — The Marine Retailers Association of the Americas (MRAA) announces five new Partner Members — Gtechniq Marine, Lahzo, Mannix Marketing, TruVideo and Shore Hitch — joined the association recently. Through Partner Membership, marine manufacturers, suppliers, and service providers showcase their dedication to the industry’s growth and success. By aligning with MRAA’s […]
Radian IoT, Northpoint Commercial Finance Launch New Pilot Program to Support Marine Supply Chain Management
March 27, 2025, Alpharetta, GA. – Radian IoT and Northpoint Commercial Finance announce a new groundbreaking pilot program leveraging Radian IoT’s state-of-the-art GPS tracking technology for direct testing among select Northpoint OEM and dealer customers. This pilot program featuring a sampling of Northpoint customers is designed to test the delivery of real-time insights into OEM […]
Spectrum Color Commits to Platinum Partner Membership
BROOKLYN PARK, March 24 – The Marine Retailers Association of the Americas (MRAA) announces Spectrum Color commits to Platinum Partner Membership and will be exhibiting at Dealer Week 2025 in Tampa, Fla. As a Platinum Partner Member of the MRAA, Spectrum Color plays an essential role in supporting the growth and success of the marine […]
Volvo Penta & MRAA Partner in Dealer Development, Training
• New initiative designed to equip dealers with expertise & tools to enhance service departments and drive business growth Volvo Penta is working together with the Marine Retailers Association of the Americas (MRAA) to increase its education offerings beyond Volvo Penta’s already robust library of trainings to help dealerships develop additional competencies. The collaboration starts […]
Discover Boating Boat Show Media Investment Increases
The 2025 winter boat show season begins this week, and the NMMA is working at full throttle with a board-approved 30% year-over-year increase in its media investment. The additional spend comes as NMMA aims to support the industry in navigating today’s evolving economic landscape and meet consumers where they are. While current economic conditions have […]
MRAA’s Dealer Week Conference & Expo Continues its Momentum
• 4-Day Marine Event In Orlando Features Largest Expo Hall Ever MINNEAPOLIS, Dec. 19 – More than 1,400 marine industry professionals participated in the Marine Retailers Association of the Americas (MRAA) 2024 Dealer Week Conference and Expo, held Dec. 8-11 in Orlando, Fla., through either in-person attendance or Dealer Week Online. The in-person event featured […]
2024 RECT Recap for Marine & RV Dealerships
Integrated Dealer Systems, and MRAA Education Champion, will host a Dealership Insights Forum at 11:30 a.m. (EST) on Friday, Dec 20. The topic of the discussion centers on 2024 Repair Event Cycle Time (RECT) Recap for Marine and RV dealerships. The forum will inspect RECT over the past year, exploring what have been the biggest […]
MRAA Introduces Dealer-Manufacturer Scorecard Program
The dealer-manufacturer relationship provides a critical link in the customer experience; MRAA’s Scorecard Program fosters meaningful conversations between the parties. ORLANDO – December 9, 2025 – The Marine Retailers Association of the Americas announced today the introduction of the marine industry’s first-ever Dealer-Manufacturer Scorecard Program. Designed to improve the customer experience by fostering meaningful conversations […]
