• Expands Spectrum Gel Training Programs By James Mitchell, Managing Director Spectrum Color Spectrum Color’s journey began with a strong focus on direct marketing to boat manufacturers, which helped us build valuable industry relationships and gain access to exclusive dealer meetings and detailed color data. These early advantages laid the groundwork for our long-term success […]
Tag: MRAA Partner News
Boat Show Follow-Up That Converts Interest into Sales
By Dustin Hunt, Director, Dealer Sales & Support, Rollick, an MRAA Platinum Partner Boat shows remain one of the most powerful opportunities for marine dealers to connect with in-market shoppers. Attendees arrive ready to explore new boats, ask questions and picture themselves on the water. Yet while the excitement on the show floor is undeniable, […]
Boatyard Supercharges Marine Sales with AI-Enhanced Boat Listing Photos
• New Tool Automatically Improves Boat Listing Photos to Help Dealers Attract Buyers and Sell Inventory Faster MRAA Partner Press Release FORT LAUDERDALE, FL (February 2, 2026) – Boatyard, a technology company known for modernizing marine service operations, has announced the launch of a new AI-powered photo enhancement feature as part of its Boatyard Sales […]
Boating Industry Marketing Leaders Unveil Direction to Accelerate Market Expansion
• Industry webinar clarifies roles for Discover Boating, manufacturers and dealers, and shares how to measure success The Market Expansion Advisory Group, comprised of marketing leaders from member companies of the National Marine Manufacturers Association (NMMA) and Marine Retailers Association of the Americas (MRAA), announced details of their market expansion strategy to accelerate long-term industry growth amid changing consumer […]
National Powersport Auctions Releases 2026 Auction Calendar
POWAY, CALIF. (December 17, 2025) – National Powersport Auctions (NPA), a nation’s leading provider of powersports, RV and marine remarketing services, has officially released its 2026 Auction Calendar, helping dealers plan for another strong year of buying and selling across all NPA locations. The 2026 schedule maintains the same structure dealers have come to rely […]
MRAA Launches ‘Dealership of the Future’ Task Force to Accelerate Marine Retail Transformation
MINNEAPOLIS, Dec. 17, 2025 — The Marine Retailers Association of the Americas has announced the formation of a “Dealership of the Future” Task Force, a multi-stakeholder initiative designed to confront the rapidly intensifying forces reshaping the marine retail business model and to provide dealers with a clear roadmap for long-term success. The creation of this […]
Lightspeed Honors Top Marine Dealers and Manufacturers with 2025 Excellence & Innovation Awards
• Recipients Honored for Repair Event Cycle Time Advancements TAMPA, FL – [December 9, 2025] Lightspeed, the leading dealer management solution for the marine and recreation industries, proudly announced the recipients of the 2025 Marine RECT (Repair Event Cycle Time) Excellence & Innovation Awards. The honors were presented Tuesday, December 9 during MRAA Dealer Week […]
National Powersport Auctions to Showcase Marine Inventory Solutions at Dealer Week
POWAY, Calif. – December 4, 2025 – National Powersport Auctions (NPA), a leading provider of powersports and specialty vehicle remarketing services and Platinum Member of the MRAA, will be an exhibitor at the Marine Retailers Association of the Americas (MRAA) Dealer Week 2025. The premier marine industry conference will be held from December 7–10, 2025, […]
Skier’s Choice Upgrades to MRAA Boat Brand Partner Level
MINNEAPOLIS, Dec. 3, 2025 — The Marine Retailers Association of the Americas (MRAA) announces that Skier’s Choice has advanced to a Boat Brand Partner. The move deepens the a valued longtime member’s investment in marine retailers and elevates dealer success throughout the industry. Skier’s Choice is the manufacturer of Supra and Moomba performance inboard wakeboard […]
MasterCraft Upgrades to MRAA Boat Brand Partner Level
MINNEAPOLIS, Dec. 2, 2025 — The Marine Retailers Association of the Americas (MRAA) announced today that MasterCraft, a longtime MRAA member, has upgraded its partnership to the Boat Brand Partner level, strengthening its commitment to supporting marine retailers and advancing dealer success across the industry. MasterCraft, a global leader in building reliable, comfortable and high-performing […]