Over the last 12 months, Discover Boating’s Dealer Finder tool saw a significant increase in the amount of people it drove to dealer sites, indicating the value of this tool to potential boat buyers. As today’s consumer expects to be in control more than ever, Discover Boating Dealer Finder puts the consumer at the helm, allowing them to research, […]
Tag: MRAA Partner News
6 Tips to Elevate Your Online Marketing Strategy: The Power of Exposure
By Courtney Chalmers, VP of Marketing, Boats Group, an MRAA Strategic Partner With longer boat sales cycles and more buyers making purchase decisions online – and likely before they meet a seller in person – you need to adapt your marketing strategies. Achieving maximum visibility across digital channels throughout the sales journey is essential for […]
2024 Discover Boating Brand Campaign Attracts Millions
Discover Boating’s 2024 Year-Round Brand Experience Attracts 6.5 Million People to Its Digital and In-Person Experiences Over the past 12 months, Discover Boating, powered by NMMA and MRAA, has been working hard to attract the next generation to the boating lifestyle while simultaneously retaining current boaters. Through Discover Boating’s year-round, fully integrated omni channel strategy – including the […]
Discover Boating Video Series Recognized by Sea Tow Foundation in 2024 National Boating Safety Awards
The Sea Tow Foundation announced the winners of the 2024 National Boating Safety Awards, and this year’s Marine Trade Association award went to the National Marine Manufacturers (NMMA) for its Discover Boating Top Safe Boating Tips video series, presented with Progressive® Insurance. These awards, now in their sixth year, recognize outstanding efforts to promote boating […]
9 New Partner Members Join MRAA
MINNEAPOLIS, October 2, 2024 — The Marine Retailers Association of the Americas (MRAA) announces the addition of BoatBot, Gemeco, Gilson, Makefast USA, North Star Mutual Insurance, Octane, Supreme BI, Wintron Electronics,and XPEL as its newest Partner Members. Marine manufacturers, suppliers and service providers, through Partner Membership, commit to aligning their brands with the programs and […]
National Powersport Auctions Partners with Northpoint Commercial Financing
POWAY, Calif. (September 3, 2024) – National Powersport Auctions (NPA), a leader in powersports remarketing and auction services, has partnered with Northpoint Commercial Financing to provide enhanced financial flexibility and options for marine dealers. This collaboration aims to streamline the buying and selling process for marine inventory. Dealers and businesses can now enjoy a broader […]
Marine Retail Market Outlook Highlighted at NMLA Conference
• Matt Gruhn, MRAA President, Among a Distinguished List of Guest Speakers for Annual Industry Event Matt Gruhn, President of the Marine Retailers Association of the Americas (MRAA), continues to be one of NMLA’s favorite podium speakers, which is why he’s invited back year-after-year to deliver his retail industry opinions, perspectives, insights and updates. Since […]
Varatti Boats Commits to Platinum Partner Membership
MINNEAPOLIS — The Marine Retailers Association of the Americas announces that Varatti Boats, a previously existing Standard Partner of the MRAA, has elevated its commitment to the MRAA, becoming a Platinum Partner. Through Platinum Partner Membership, Varatti Boats provides significant support for the association while receiving increased marketing exposure, Dealer Week benefits, and the opportunity […]
Senators Manchin, Graham Introduce Legislation to Pause Right Whale Vessel Speed Rule
MRAA Applauds Efforts by Senators Manchin and Graham introducing legislation to Protect Industry and Imperiled Wildlife.
MRAA Adds Three Partner Members in Boatmate Trailers, Rightboat, teamMarine
MINNEAPOLIS, July 31, 2024 — The Marine Retailers Association of the Americas (MRAA) announces the addition of Boatmate Trailers LLC, Rightboat LDT, and teamMarine as its newest Partner Members. Marine manufacturers, suppliers and service providers, through Partner Membership, commit to aligning their brands with the programs and opportunities that MRAA offers in its efforts to […]
