WINSTON-SALEM, N.C., (June 12, 2023) – Sheffield Financial, a division of Truist Bank, Member FDIC, and Polaris Sales Inc., a subsidiary of Polaris Industries, Inc. and Polaris Boats, LLC a subsidiary of Polaris Industries, Inc., (NYSE PII) “Polaris,” have agreed to an amendment to the existing financing services agreement. The amendment allows Sheffield to provide […]
Tag: MRAA Partner News
Integrated Dealer Systems Expands Support to MRAA as Platinum Partner Member
MINNEAPOLIS — The Marine Retailers Association of the Americas announced today that Integrated Dealer Systems (IDS) increased its level of support to the Association by becoming a Platinum Partner Member. Through Platinum Partner Membership, IDS supports the MRAA, its programs, and the opportunities the association provides the dealer body in an effort to fuel the […]
RBFF Launches Fearless Fishing Line in Celebration of National Fishing and Boating Week 2023
• Partnership with Berkley Celebrates the Transformative Benefits of Fishing and Boating for Women ALEXANDRIA, VA (June 5, 2023) – To celebrate National Fishing and Boating Week (NFBW), the Recreational Boating & Fishing Foundation (RBFF) announced a new product partnership with Berkley, a Pure Fishing brand: the Fearless Fishing Line. As part of the national Take Me […]
Northpoint Taps Kenton Smith Marketing in New Marine Consulting Capacity
May 31, 2023, Alpharetta, Georgia – Northpoint Commercial Finance has retained established marketing expert Wanda Kenton Smith of Kenton Smith Marketing as its official marine division marketing consultant. Kenton Smith brings 40 years of proven marine experience and award-winning performance across multiple industry sectors to assist Northpoint in undertaking a variety of initiatives including marketing […]
New Episode of ‘Discover Boating Safety Basics’ Launches
During National Safe Boating Week (NSBW) May 20-26, Discover Boating launched a new episode in its five-part digital video series in partnership with Progressive® Insurance, “Discover Boating Safety Basics” to support ongoing efforts around boater engagement and retention. In episode two, “Celebrate Safely,” boaters learn simple tips to enjoy themselves on the water while prioritizing […]
Northpoint Commercial Finance Advances as MRAA’s Newest Strategic Partner
• Northpoint steps up its support of MRAA’s mission through enhanced membership and Dealer Week participation MINNEAPOLIS — Northpoint Commercial Finance has significantly increased its support of the Marine Retailers Association of the Americas, MRAA’s mission of supporting dealers and the Dealer Week annual Conference & Expo as a Strategic Partner — the highest level of […]
Female Anglers Pose Significant Revenue Opportunity for Fishing Industry
• RBFF and Southwick Associates Find: Increasing women’s participation in fishing stands to provide an additional $1 billion in revenue to the sportfishing industry ALEXANDRIA, VA (May 18, 2023) – Female anglers pose a significant revenue opportunity for the fishing industry, according to new research from the Recreational Boating & Fishing Foundation (RBFF) and Southwick Associates. […]
‘Find Your Best Self’ Marketing Campaign Webinar
The Recreational Boating & Fishing Foundation (RBFF) recently kicked off a new Take Me Fishing campaign called “Find Your Best Self on the Water.” It will host an all-industry webinar at 2 p.m. ET, Wed., May 31, to provide more detail on the campaign.
Take Me Fishing Launches ‘Find Your Best Self on the Water’ Campaign Spotlighting Benefits of Fishing and Boating for Women
• Marketing campaign fueled by extensive research revealing women who fish are happier and healthier ALEXANDRIA, VA (May 2, 2023) – The Recreational Boating & Fishing Foundation (RBFF) this week launched the Take Me Fishing™ “Find Your Best Self on the Water” campaign to create awareness of fishing and boating among diverse new audiences and […]
Info-Link Technologies, Elco Motor Yachts Join MRAA as Partner Members
MINNEAPOLIS — The Marine Retailers Association of the Americas (MRAA) announces the addition of Info-Link Technologies, Inc. and Elco Motor Yachts, LLC as Partner Members. Marine manufacturers, suppliers and service providers, through Partner Membership, commit to aligning their brands with the programs and opportunities that MRAA offers in its efforts to fuel the success of […]
