• AI-Powered Insights Engine Built for Powersports, Marine, RV, Trailer and Golf Car Dealerships Built from 40+ years of dealership expertise and data from 4,500+ dealers, AI Command Center delivers real-time intelligence that helps dealerships move from reactive reporting to predictive decision-making. SALT LAKE CITY, UT – March 17, 2026
• MRAA, Strategic Partners Gear Up for Annual Boating Conference and Expo MINNEAPOLIS, Dec. 1, 2025 — The Marine Retailers Association of the Americas (MRAA), alongside its Strategic Partners, is gearing up for Dealer Week 2025, set for Dec. 7–10 in Tampa, Florida. As boating’s only event focused entirely on
ORLANDO, FL (October 9, 2025) – Correct Craft’s philanthropic work was recognized this week during the 2025 International BoatBuilders’ Exhibition & Conference (IBEX) in Tampa, Fla. Correct Craft won the EPIC Award for Altruism. The EPIC Award for Altruism recognizes companies whose culture and leadership extend beyond business success to make a
March 27, 2025, Alpharetta, GA. – Radian IoT and Northpoint Commercial Finance announce a new groundbreaking pilot program leveraging Radian IoT’s state-of-the-art GPS tracking technology for direct testing among select Northpoint OEM and dealer customers. This pilot program featuring a sampling of Northpoint customers is designed to test the delivery
• New initiative designed to equip dealers with expertise & tools to enhance service departments and drive business growth Volvo Penta is working together with the Marine Retailers Association of the Americas (MRAA) to increase its education offerings beyond Volvo Penta’s already robust library of trainings to help dealerships develop
By Courtney Chalmers, Vice President of Marketing, Boats Group, an MRAA Strategic Partner Boat shows have long served as a cornerstone of the boating industry, providing manufacturers and dealers with the opportunity to showcase their products and engage directly with prospective buyers. Iconic events like the Fort Lauderdale International Boat
Elevate Communication, Marketing and Lead Generation for Your Marine Dealership By Bryan Tierney, Lightspeed Sales Engineer In today’s rapidly changing marine industry, communicating effectively with customers has become essential for success. With rising customer expectations and an increasingly digital-first approach, many marine dealerships are finding that texting offers a powerful
By Chris Kulaga, Lightspeed Product Manager Let’s rewind to 2003, a pivotal year for the British Cycling team. At the time, they were known for their average results—neither remarkable nor dismal, just existing in the middle ground of competitive cycling. Enter Sir Dave Brailsford, a visionary in the cycling world,
By Jason Oakes, General Manager, Crestliner Boats Much like making sure you have enough life jackets for all passengers and double checking your supplies before heading out on the water, figuring out the best path forward for your business takes thoughtful planning to guarantee success. But both boat dealers and
By Bill Yeargin, CEO, Correct Craft Our Correct Craft companies work with hundreds of marine dealers, giving us a unique view into what works and what doesn’t. By no means does that make me an expert on dealership management, but it has resulted in some interesting observations, particularly related to
