MINNEAPOLIS, MN, November 3, 2022 — The Marine Retailers Association of the Americas announces four additions to its growing list of MRAA Partner Members as supporting organizations. Marine manufacturers, suppliers and service providers, through Partner Membership, commit to aligning their brands with the programs and opportunities that MRAA offers in its efforts to fuel the […]
Tag: MRAA
Discover Boating’s See You Out Here Campaign Engages NexGen Boaters
Discover Boating’s See You Out Here’ campaign delivered more than 1.2 billion impressions, and the campaign helped drive more than 4 million visitors to DiscoverBoating.com and 1.5 million manufacturer referrals.
2021 Outdoor Recreation Economy Breaks Record
• Outdoor Recreation Industry Generates $862 Billion, 4.5 Million Jobs WASHINGTON, D.C., November 9 — Today, the U.S. Bureau of Economic Analysis (BEA) released economic data from the 2021 Outdoor Recreation Satellite Account, which detailed the outdoor recreation economy’s powerful and positive impact on the overall U.S. economy. These new record-breaking numbers found that outdoor […]
Dealer Week is Less Than 1 Month Away
• Annual MRAA Conference & Expo Runs Dec. 5-8 in Austin, Texas MINNEAPOLIS, Tuesday, Nov. 8 – The countdown to the largest annual marine dealer education event is on, with less than a month until the kickoff of Dealer Week 2022 on Monday, Dec. 5, in Austin, Texas. Dealer Week is hosted each year by […]
Marketing to Current Marine Customers
• 5 Tips to Help Your Dealership Succeed in Marketing to Existing Customers from Boatline By Lori Stacy, CEO of Trader Interactive Today’s consumer buying environment is more competitive than ever, which is why retaining loyal customers is key. To keep up in this space, you may have to adjust current marketing strategies to better […]
MRAA Educational Foundation Final Call for 2022 Scholarships, Darlene Briggs Marine Woman of the Year Award
The Marine Retailers Association of the Americas (MRAA) Educational Foundation has announced the final call for nominations and applications for the 2022 Annual Scholarships and the 2022 Darlene Briggs Marine Woman of the Year Award which will be presented December 5-8, at MRAA’s Dealer Week in Austin, Texas. Award information and applications may be found […]
Why Can’t I Find and Keep Good People?
• 6 Ideas to Help Your Dealership Improve at Employee Retention By Dixie Morrow Hiring people has been on everyone’s mind the past couple of years. Hiring people for a new position is exciting if it means you are growing your business, however replacing employees that you have invested time and money in training can […]
Motivated to Work and Grow
• Using Apprenticeship as a Retention Strategy & Build Your Workforce An MRAA blog by Wendy Mackie, Director of Workforce and Foundation Development You are in competition for a workforce. Not only with those in the boating and water sports industries, but in all industries. Workers are looking for opportunities for upward mobility and […]
Discover Boating Boat Shows Kick Off in Nashville January 5 as Brand Expands to 11 Major Market Events
• NMMA Continuing its Long-Standing Relationship with Progressive® Insurance for Discover Boating® Boat and Sport Shows Discover Boating®, powered by the NMMA and Marine Retailers Association of the Americas (MRAA), announced today the re-branding of NMMA’s full lineup of consumer boat and sport shows under the Discover Boating brand, kicking off January 5 in Nashville […]
Marine Marketers of America Accepting Entries for 2022 Neptune Award Nominations, Adds 2 New Award Categories
• New Categories – Dealer Marketing Strategy, and Influencer Collaboration / Marketing Marine Marketers of America is now accepting entries for the 2022 Neptune Awards competition, the most prestigious recognition program of marketing communications for marine marketers in North America. The annual contest, now in its 15th year, is open to any company or organization […]
