The Marine Retailers Association of the Americas announces Boat Owners Association of The United States (BoatUS) has joined the extensive list of exclusive benefits that the MRAA offers its members. “This new BoatUS benefit gives MRAA members the exclusive opportunity to offer their customers BoatUS Unlimited Towing Memberships at deeply discounted prices,” said Bryan […]
Tag: MRAA
Montara Boats Becomes Platinum Partner Member of MRAA
• Manufacturer to reveal a brand new model at Dealer Week in Texas MINNEAPOLIS — The Marine Retailers Association of the Americas announced today that Montara Boats has joined as a Platinum Partner Member. Through Platinum Partner Membership, Montara Boats supports the MRAA, its programs and the opportunities the association provides the dealer body in […]
Smoker Craft to Hold Dealer Meeting at Dealer Week 2022
• Boat Manufacturer to Showcase Largest-Ever New Product Display at Texas Event MINNEAPOLIS, November 29 – The Marine Retailers Association of the Americas announced today that Smoker Craft, Inc. will co-locate its annual dealer meeting with Dealer Week in Austin, Texas. This is a first time the MRAA’s annual conference & expo will also serve […]
Understanding Your Dealership’s Insurance-to-Value Ratio
• Verify that Your Property is Properly Valued By Jeff Heydlauff of Global Marine Insurance and John Logothetis of Clear Marine Risk Solutions … Global Marine Insurance is an MRAA Education Champion In today’s economic environment with inflation a larger concern than in previous decades, it is even more important to protect the hard work that you have put into […]
FTC Safeguards Rule Deadline Extended Six Months
• Dealers & Financial Institutions Must Comply by June 9, 2023 November 15, the Federal Trade Commission (FTC) announced that the deadline to comply with updates to the Safeguards Rule is now pushed back by six months, to June 9, 2023. Originally, businesses had to comply with the updated Safeguards Rule by December 9 of […]
MRAA Adds Four New Partner Members in October
MINNEAPOLIS, MN, November 3, 2022 — The Marine Retailers Association of the Americas announces four additions to its growing list of MRAA Partner Members as supporting organizations. Marine manufacturers, suppliers and service providers, through Partner Membership, commit to aligning their brands with the programs and opportunities that MRAA offers in its efforts to fuel the […]
Discover Boating’s See You Out Here Campaign Engages NexGen Boaters
Discover Boating’s See You Out Here’ campaign delivered more than 1.2 billion impressions, and the campaign helped drive more than 4 million visitors to DiscoverBoating.com and 1.5 million manufacturer referrals.
2021 Outdoor Recreation Economy Breaks Record
• Outdoor Recreation Industry Generates $862 Billion, 4.5 Million Jobs WASHINGTON, D.C., November 9 — Today, the U.S. Bureau of Economic Analysis (BEA) released economic data from the 2021 Outdoor Recreation Satellite Account, which detailed the outdoor recreation economy’s powerful and positive impact on the overall U.S. economy. These new record-breaking numbers found that outdoor […]
Dealer Week is Less Than 1 Month Away
• Annual MRAA Conference & Expo Runs Dec. 5-8 in Austin, Texas MINNEAPOLIS, Tuesday, Nov. 8 – The countdown to the largest annual marine dealer education event is on, with less than a month until the kickoff of Dealer Week 2022 on Monday, Dec. 5, in Austin, Texas. Dealer Week is hosted each year by […]
Marketing to Current Marine Customers
• 5 Tips to Help Your Dealership Succeed in Marketing to Existing Customers from Boatline By Lori Stacy, CEO of Trader Interactive Today’s consumer buying environment is more competitive than ever, which is why retaining loyal customers is key. To keep up in this space, you may have to adjust current marketing strategies to better […]
